World Trademark Review 1000 2021

The World’s Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Benelux: Belgium

The revision of the Benelux Convention on Intellectual Property and the implementation of the EU Trademarks Directive remain the key talking points among the Belgian IP community. The changes have presented several new opportunities for brand owners – particularly in the area of non-traditional marks – which have been met...

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The revision of the Benelux Convention on Intellectual Property and the implementation of the EU Trademarks Directive remain the key talking points among the Belgian IP community. The changes have presented several new opportunities for brand owners – particularly in the area of non-traditional marks – which have been met with considerable enthusiasm. Benelux Office for Intellectual Property (BOIP) Director General Ragnar Gustafsson has been working on his promise to modernise IP services and further the centralisation of IP-related disputes before the courts. Another hot topic is the liability of e-commerce platforms for copyright and trademark infringement, as new case law continues to emerge in this area and practitioners rethink their enforcement plans to tackle novel scenarios. The general consensus is that trademark disputes are on the rise and the Belgian market is becoming increasingly attractive for high-end brands, resulting in more work across the board. Consequently, three new firms break into the rankings for the first time this year.

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