WTR 1000 2022

WTR 1000 - the World's Leading Trademark Professionals - a unique guide that identifies the top trademark professionals in key jurisdictions around the globe. The WTR 1000 focuses exclusively on trademark practice and has firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trademark expertise.

Austria

It is business as usual on the Austrian IP scene, with no significant changes to the trademark landscape since the implementation of the EU Trademark Directive into national law in 2019. While the market may be smaller in size in comparison to some of its European counterparts, this has not...

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It is business as usual on the Austrian IP scene, with no significant changes to the trademark landscape since the implementation of the EU Trademark Directive into national law in 2019. While the market may be smaller in size in comparison to some of its European counterparts, this has not affected its popularity among brand owners: reports show that trademark applications are rising steadily, while the Global Innovation Index indicates that the country’s overall performance is exceeding expectations when compared to gross domestic product. The Austrian Patent Office is also investing in digitalisation more heavily – partially as a result of covid-19; while the trademark registry is taking a proactive approach to educating businesses on the importance of brand protection through its online IP Academy seminars.

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