The trouble with certification and collective marks

Collective and certification marks guarantee the origin, nature and
quality of the products and services bearing them. While more legislation is
being enacted worldwide to give such marks a legal standing, they are not as
popular as one might have expected in the jurisdictions where they are already
recognized. Looking at the example of the United Kingdom, Dai Davis of Nabarro
Nathanson finds that the registration and cancellation rules applying to such
marks mean that they are often more trouble than they are worth.

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