Nestlé vows to battle on after latest Kit Kat blow in the High Court

In the latest development of the long-running dispute over Nestlé's efforts to secure trademark registration for the 'four-finger' Kit Kat shape, the High Court of England and Wales has dismissed the company’s appeal against a UK Intellectual Property Office finding that the mark is devoid of inherent distinctive character and has not acquired such character through use.

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