Portfolio Management

How effective teamwork drives 7-Eleven’s trademark strategy

Alison McDade, senior trademark counsel at 7-Eleven, reveals why communication and integration are key to protecting the IP rights of the world’s largest convenience store franchise.

How effective teamwork drives 7-Eleven’s trademark strategy
19 Jun 2019

Three stripes, you’re out! – adidas loses appeal as EU General Court rules trademark invalid

The General Court of the European Union has upheld the decision of the EUIPO to invalidate the trademark registration for adidas’ three-stripe branding. We analyse the decision and look at reaction.

19 Jun 2019

Fraudulent specimens at the USPTO: five takeaways from our investigation – share your experience

Five takeaways from our in-depth investigation into suspicious specimens at the USPTO, and we ask readers to share their experience on the topic and any suggestions to help combat the issue.

Latest

View all
Today

Model case: invalidation of registered trademark due to forged identification documents

The China National Intellectual Property Administration has recently recognised a decision involving the invalidation of a registered trademark based on forged application documents as a model case for 2018. Read more

19 Jun 2019

Tasteless NOVICHOK - is it?

The Board of Appeal of the European Union Intellectual Property Office has upheld the rejection of the application to register the mark NOVICHOK for alcohol, beers and non-alcoholic beverages under the rarely invoked Article 7(1)(f) of Regulation 2017/1001.  Read more

19 Jun 2019

Trademark application revenue up, expenditure stabilises: five takeaways from the EUIPO’s annual report

The EUIPO has released its latest annual report, detailing its progress across such areas as staff engagement, stakeholder relationships and data protection reforms. Here are our top five takeaways. Read more

19 Jun 2019

The Scotch Whisky Association faces Brexit and GI infringement with a stiff upper lip

Lindesay Low, deputy director – legal at the Scotch Whisky Association, reveals how the company has upheld enforcement efforts amid Brexit chaos and why it remains confident in the face of international infringement, proving itself the worthy winner of WTR’s Not-for-Profit Organisation Team of the Year. Read more

News

View all
8 Jun 2019

Esports: an untapped market for both brands and law firms

The industry is still in its early days, but it is growing by leaps and bounds. Brands such as Coca-Cola and Champion have already jumped into the ring to capitalise on this marketing opportunity, but teams need help getting their portfolios up to scratch to better grow their businesses. Read more

7 Jun 2019

First INTA 2020 reception invite, Tom Brady fumbles trademark application, and Toys “R” Us brand returns: news digest

In our latest round-up, we look at highlights from the USPTO’s anti-counterfeiting conference, Alibaba’s plan to use blockchain technology for its IP protection system, and much more. Read more

22 May 2019

“Consolidation is powerful” – no slowdown in takeovers expected in IP service providers sector

The non-legal trademark services industry has been the focus of increased investment and M&A activity in recent years. WTR spoke to a number of major players to ask whether they expected consolidation or collaboration to be the norm in future. Read more

19 May 2019

What brands need to know about the trademark activity of Michael Gleissner

WTR has reported extensively on the massive trademark filing operation of multimillionaire businessman Michael Gleissner. For those not fully aware of this activity, we have put together an infographic that illustrates the potential impact for brands. Read more

Analysis

View all
18 Jun 2019

THE PATISSIER case: the registrability of foreign-language marks in Singapore

A Singapore boutique cake shop has successfully defended its registration for the mark THE PATISSIER (the French word ‘pâtissier’ means ‘pastry chef’) for a range of goods and services relating to bakery products. Read more

18 Jun 2019

Malaysia introduces totally revamped Trademarks Bill

The Malaysian Parliament has tabled a new Trademarks Bill 2019 which could bring about significant changes to the existing regime for trademark protection and enforcement in the country. Read more

18 Jun 2019

One week in May: research reveals suspicious specimens still rampant at USPTO

The USPTO has introduced numerous steps over the past two years to combat improper specimens on trademark applications. A new investigation from WTR finds that suspicious specimens remain widespread and applicants are evolving their tactics. Read more

17 Jun 2019

How the Reckitt Benckiser trademark team took restructuring in its stride

Restructuring can cause a number of headaches for a company, but the WTR Household and Consumer Goods Team of the Year, Reckitt Benckiser, has proven that adaptability and effective communication are the secret to ensuring that enforcement efforts remain uncompromised during times of upheaval. Read more

Research

View all
15 Jun 2019

Apple tops designation ranking as companies eye Vietnam expansion

The Southeast Asian country already had a thriving economy, but it is now directly benefiting from the trade war between the US and China as companies like Apple consider relocating production lines.   Read more

31 May 2019

Natura attempts to further consolidate Brazilian cosmetic market with a bid for Avon

In this week’s exclusive data analysis, we explore how Natura’s keen understanding of its consumer base, combined with previous acquisitions, has it poised to take on international expansion. Read more

17 May 2019

P&G’s new start-up mindset will reinforce its position in the market  

Direct-to-consumer brands have proved to be a problem for the American consumer goods behemoth Procter & Gamble, but a new customer-centric strategy combined with data resources could help the company regain lost ground. Read more

20 Apr 2019

Luxury companies are edging into the travel industry, but a high-end reputation is not everything

LVMH’s purchase of Belmond reflects an ongoing trend in the luxury market towards the travel industry. However, brands must be wise in this transition as there are endless opportunities for reputational damage. Read more

Insight

View all
8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry.

11 Jan 2019

Johnson & Johnson data focus: inside the world’s biggest trademark portfolio

In the first of a new series, we shed light on how this pharmaceutical giant's trademark holdings have contributed to its business strategy.

8 Jan 2019

Protecting and enforcing design rights: United States

The grant of a design patent entitles the owner to exclusive rights to that design, such that the owner may bring suit against an infringer. In order to assess whether a design patent has been infringed, the scope of protection available to the allegedly infringed design must be properly determined. Read more

8 Jan 2019

Protecting and enforcing design rights: United Kingdom

There is a clear legal distinction between the ‘monopoly right’ in a registered design and the ‘right to prevent copying’ of an unregistered design. Read more

Find an expert