Portfolio Management

GIs and Madrid on the rise in China; brand protection on Mercado Libre; trademark elite discuss buy-in and leadership; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

GIs and Madrid on the rise in China; brand protection on Mercado Libre; trademark elite discuss buy-in and leadership; and much more
China ranks third globally for Madrid filings as applications rise: the story behind the trends
5 Aug 2020

China ranks third globally for Madrid filings as applications rise: the story behind the trends

With Madrid trademark filings in China increasing by 36% year on year, we take a deep dive into the key trends and takeaways on such a significant rise.

Research finds that most major Twitch streamers have not obtained registered trademark protection for their brands
4 Aug 2020

Research finds that most major Twitch streamers have not obtained registered trademark protection for their brands

New research from WTR reveals that some of the most popular content creators on Amazon’s streaming video platform Twitch have not sought registered trademark protection.

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7 Aug 2020

Court imposes asset-freezing order on 65 trademarks in remarkable decision

A rare Moscow District Federal Arbitration Court decision may set an interesting precedent in terms of the active use of IP assets as a tool in disputes between businesses. Read more

6 Aug 2020

The CJEU does not distinguish between fashion wear and outdoor wear

The Court of Justice of the European Union has found that weather-protective outdoor clothing and fashion streetwear were not independent sub-categories of goods in relation to Class 25. Read more

5 Aug 2020

General Court provides guidance on weak trademark elements

In these opposition proceedings involving the marks MEDIFLEX EASYSTEP and STEPEASY, the goods relating to footwear survived the opposition due to the weakness of the elements ‘step’ and ‘easy’ in relation to such goods. Read more

5 Aug 2020

LOUIS VUITTON recognised as well-known mark in Classes 18 and 25

Within the context of opposition proceedings against the registration of the mark MUVITON in Class 5, INDECOPI has recognised the notoriety of LOUIS VUITTON in Peru for “clothing, shoes, bags, belts and travel suitcases”. Read more

News

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2 Aug 2020

Manchester United trademark champions; forced labour claims against major brands; UKIPO Brexit consultation; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

31 Jul 2020

Rush for CORONA marks at the Indian Trademark Registry

The business opportunities created by the coronavirus pandemic have led many pharmaceutical companies worldwide to file for trademarks containing the word ‘corona’. In India, there are 25 pending applications for such marks in Class 5, all of which were filed between March and June 2020. Read more

30 Jul 2020

Manchester United crowned champions of trademarks Premier League; Messi tops player ranking

New research conducted by WTR can once again reveal that Manchester United has the biggest trademark portfolio of any global football club by a wide margin. Read more

29 Jul 2020

Clarivate and CPA Global to merge; “transformative combination” will shake up IP service provider market

Clarivate has today announced an agreement to merge with management software company CPA Global, a deal described as “a natural next step for both businesses”. Read more

Analysis

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31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

29 Jul 2020

Brand changes: moving forward with an eye on the past

In this guest post, Virginia Marino, shareholder at Brinks Gilson & Lione, reveals the necessary steps that any brand adviser should take when faced with a brand overhaul. Read more

24 Jul 2020

Sorry Big Dairy, milk alternatives (and the brands that support them) are here to stay

Oatly, a prominent Swedish oat milk maker, is now worth over $2 billion. Plant-based milk brands are quickly consolidating the market, and their quirky, hard-hitting campaigns are attracting a whole range of consumers. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

Research

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10 Jul 2020

How Tesla builds its brand on the allure of Elon Musk

The electric vehicle manufacturer’s market value keeps climbing higher and higher – and so does its brand value. Why? Because investors and consumers alike are drawn in by the company’s quasi-influencer CEO. Read more

3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process. Read more

26 Jun 2020

Kraft Heinz finally sees a positive quarter, but innovation and licensing key to maintaining momentum

The company has struggled as consumers increasingly opt for healthier products. Now it is seeking new ways to monetise its iconic brands while simultaneously implementing a transformation strategy. Read more

17 Jun 2020

Mysterious Chinese entity sits atop USPTO top filers list, alongside Everglades College, Marvel and Walmart

This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route. Read more

Insight

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17 Mar 2020

Trademark procedures and strategies: Sweden

Establishment through use of a mark will give the same protection as if the mark is registered; however, the bar is set high for demonstrating establishment through use. Read more

17 Mar 2020

Trademark procedures and strategies: Spain

Distinctive signs are principally governed by the Trademark Act (17/2001), which has been partially modified by Royal Decree-Law 23/2018 in order to incorporate EU Directive 2015/2436, and it is complemented by Royal Decree 687/2002. Read more

17 Mar 2020

A more connected world

Susie Harris, general counsel of Plum Guide and chair of MARQUES, explains why small and medium-sized enterprises increasingly require global, integrated systems to help protect their IP rights. Read more

17 Mar 2020

Trademark procedures and strategies: Serbia

All natural or legal persons involved in trade can apply for and own a mark. It is not necessary to prove such activity. Read more

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