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Portfolio Management

Top five challenges facing Global IP Award winners – then and now

Earlier this year we asked a selection of the 2020 Global IP Award winners to outline the key issues affecting client demands and modern trademark practice, but how will their predictions for the IP industry fare in light of the unforeseen chaos caused by covid-19?

Top five challenges facing Global IP Award winners – then and now
AIPLA leadership change; filings fall; UKIPO service update – news digest
27 Mar 2020

AIPLA leadership change; filings fall; UKIPO service update – news digest

In our latest news digest we look at how brands are getting in on the Covid-19 conversation with social distancing logos, Tom Brady’s latest trademark dip, signs that filing levels may be starting to fall in response to the coronavirus, a change to filing fees in Angola, and much more.

Twitter: the land of risk and opportunity
27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands

Latest

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Today

Indonesian IP office and other government bodies limit operations due to covid-19

Pursuant to a notification issued on 23 March 2020 regarding the Covid-19 outbreak, the Indonesian Directorate General of Intellectual Property has closed its physical counters while optimising online channels for IP matters. Read more

30 Mar 2020

Amendments to the Industrial Property Act come into force – what you need to know

Amendments to the Industrial Property Act, which were adopted by the Slovenian Parliament on 4 March 2020, came into force on 29 March 2020. This update summarises the key changes for applicants and trademark owners. Read more

30 Mar 2020

EUIPO guidelines: more guidance now available

The EUIPO’s new trademark and design guidelines entered into force as of 1 February 2020. While there are no fundamental changes to the 2017 version of the trademark guidelines, the new guidelines shed light on various aspects of interest for practitioners. Read more

29 Mar 2020

Counterfeiters capitalise on coronavirus fears, impact of AI on trademarks, WTR Global Trademark Benchmarking Survey and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

News

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24 Mar 2020

Praise for the Police IP Crime Unit's coronavirus counterfeits swoop; Katy Perry clothing spat; Iceland amends fees – news digest

In our latest edition, we look at the arrest of a man producing fake coronavirus testing kits, a personal message from the INTA president, Nominet’s new approach to seized domains, and much more. Read more

23 Mar 2020

Covid-19 extraordinary measures: IP prosecution and enforcement actions suspended

Following an emergency decree published on 15 March 2020, the terms of all ongoing administrative procedures has been suspended for 30 business days in Peru. This has a direct impact on all procedures pending at the Trademark Office. Read more

22 Mar 2020

Daily coronavirus updates, ICANN 67 takeaways, draft EUIPO guidance on new marks, and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

19 Mar 2020

Trademark agencies fined for seeking to register names of Wuhan coronavirus hospitals in bad faith

Two Chinese trademark agencies have been fined Rmb100,000 for filing bad-faith applications for the marks HUOSHENSHAN and LEISHENSHAN – the names of the hospitals built to treat coronavirus patients in Wuhan City. Read more

Analysis

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25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

17 Mar 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio. Read more

10 Mar 2020

Trump’s EU trademark revocations provide another lesson on evidence of use

Three of US President Donald Trump’s EU trademarks have been partially revoked by the EUIPO. At the centre of the failed defence against the cancellation action is the evidence submitted. Read more

Research

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6 Mar 2020

How Microsoft’s calculated efforts at forging emotional connections have reinforced its brand strength

The company re-evaluated its brand strategy years ago, and since then has been consistently working to refine its image. Read more

28 Feb 2020

Fake news war erodes perception of media brands as US election cycle begins

The “fake news” war has weakened trust in media brands, and recovering could be an uphill battle. Read more

21 Feb 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels. Read more

31 Jan 2020

Saudi Aramco makes an impressive brand debut but challenges lie ahead for the industry: data analysis

Big Oil has traditionally flown under the radar when it comes to brand building, but changing tides mean that there must be a greater focus on the narrative surrounding the key companies involved. Read more

Insight

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17 Mar 2020

Trademark procedures and strategies: Sweden

Establishment through use of a mark will give the same protection as if the mark is registered; however, the bar is set high for demonstrating establishment through use. Read more

17 Mar 2020

Trademark procedures and strategies: Spain

Distinctive signs are principally governed by the Trademark Act (17/2001), which has been partially modified by Royal Decree-Law 23/2018 in order to incorporate EU Directive 2015/2436, and it is complemented by Royal Decree 687/2002. Read more

17 Mar 2020

A more connected world

Susie Harris, general counsel of Plum Guide and chair of MARQUES, explains why small and medium-sized enterprises increasingly require global, integrated systems to help protect their IP rights. Read more

17 Mar 2020

Trademark procedures and strategies: Serbia

All natural or legal persons involved in trade can apply for and own a mark. It is not necessary to prove such activity. Read more

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Michael R Friscia
Partner
Newark, NJ, United States
McCarter & English LLP
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