Pharmaceuticals

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier

Amazon has once again been named "the world’s most valuable brand", with its brand valued at over $200 billion in the latest Brand Finance Global 500 report. It is not good news for all though, with a brand value slowdown suggesting that troubled times could lie ahead.

Amazon retains world’s most valuable brand title by smashing through $200 billion barrier
22 Jan 2020

Marillyn Hewson named world’s best brand guardian, but ranking remains dominated by men

The CEO of Lockheed Martin, Marillyn Hewson, has been named the “world’s best brand guardian” in a new report from Brand Finance. However, she is one of just four women in the top 100 ranking, highlighting a stark gender disparity.

20 Jan 2020

Edible tags aim to tackle counterfeit medicines, but come with implementation considerations

Research from Purdue University has produced an edible security tag for pharmaceuticals in an effort to stem the flow of counterfeit medicines. Will costs overrule invention when it comes to the tag’s implementation into the market?

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21 Jan 2020

Weeded out of scope: UDRP designed to address specific cybersquatting issues

A recent decision involving the domain name ‘matrixmmj.com’ serves as a reminder that complex disputes, such as those between parties with current or past business relationships, generally fall outside of the UDRP’s scope. Read more

17 Jan 2020

Siemens’ controversial coal mine contract has put brand at risk of greenwashing accusations

The German conglomerate has portrayed itself as a steward of sustainability, but when it comes to corporate social responsibility, it’s an all or nothing game as this week’s coal mine contract backlash illustrates. Read more

17 Jan 2020

KIPO urges idol IP protection, Extinction Rebellion brand headache, and CCFN praises US-China deal: news digest 

In our latest round-up, we look at a Love Island star being reprimanded due to an Instagram post, the theme for World IP Day 2020, the Chilean IP office being praised for a reduction in the gender gap, and much more. Read more

17 Jan 2020

R&D investor study finds benchmarking, not multi-dimensional portfolios, a key factor in market value

A study of corporate R&D investors has found that while some companies place significant value on IP portfolios that include a combination of rights, markets grant higher premiums to those that are more innovative than their competitors. Read more

News

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16 Jan 2020

US-China trade deal: the brand protection perspective

WTR presents the key IP and anti-counterfeiting pledges that rights holders should be aware of from the major new trade deal signed between the United States and China. Read more

16 Jan 2020

Participate in the 2020 Global Benchmarking Survey to be in with your chance to win a place at a WTR event

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey. All participants will be entered into a draw to win one of five free places at an upcoming WTR event. Read more

7 Jan 2020

Have your say on critical trademark industry trends and emerging brand protection challenges

WTR is inviting trademark professionals across the globe to participate in our annual Global Trademark Benchmarking Survey, which measures the pulse of the industry and tracks the latest trends. Read more

12 Dec 2019

Going undercover – tips for monitoring the Central Asia counterfeiting market

As the most developed region in Central Asia, Kazakhstan serves as a transit point for counterfeit goods that are produced in China and trafficked to Russia and then Europe. However, there are legal measures that brand owners can take while awaiting improvements to the existing IP legislation. Read more

Analysis

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2 Jan 2020

Top filers at the USPTO revealed

Whether concerned about bad-faith filing at the USPTO or seeking to benefit from US marks, the level of demand from Chinese entities has been a remarkable phenomenon over the past few years – as the filing data reveals. Read more

17 Dec 2019

Five counterfeit hotspots in Spain that brand owners must be aware of

In the next edition of our regular series on marketplaces around the world that are reportedly notorious for being havens for fakes, we head to Spain. Read more

17 Dec 2019

EUIPO figures reveal that trademark infringement is an expensive business in Denmark

The EUIPO’s 2019 Status Report on IPR Infringement reveals that the annual sales lost due to counterfeiting in Denmark amount to €828 million, which represents 4.2% of the total sales in the 11 sectors covered by the report. Read more

13 Dec 2019

“Europe is not yet prepared” – reaction as Cannabis mark ruled unregistrable by EU court 

The General Court of the European Union has ruled against a trademark due to its implied links to illegal narcotics. Industry experts give their reaction. Read more

Research

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1 Nov 2019

Brands could be the centre of renewed focus during Israel’s scale-up phase

The start-up nation’s register is dominated by foreign applicants but, as the government throws its weight behind maturing businesses, strong branding will help domestic companies to become a feature of the economy. Read more

21 Sep 2019

New Zealand thrives where others have failed – and it is all down to brand

The small island country has boosted its tourism by turning itself into a brand; the jurisdiction is increasingly attractive for multinational brands and it makes its presence known on the world stage. Read more

10 Aug 2019

Poland’s economy continues to exhibit remarkable growth, but can local brands keep up?

The former communist state has developed a strong market economy, and local brands have the opportunity to exploit these conditions to gain both domestic and international traction. Read more

15 Jun 2019

Apple tops designation ranking as companies eye Vietnam expansion

The Southeast Asian country already had a thriving economy, but it is now directly benefiting from the trade war between the US and China as companies like Apple consider relocating production lines.   Read more

Insight

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18 Jul 2019

EU offers increasingly interesting market for pharmaceutical trademarks

The European Union offers an increasingly interesting market for pharmaceutical companies, thanks to its growing elderly population, above average expenditure on drugs and robust use of branded drugs over generic equivalents. Pharmaceutical trademarks are a crucial element of this. Read more

17 Jul 2019

Healing confusion – choosing the correct name for pharmaceutical trademarks

Similarity among prescription drug names should be avoided, as the potential confusion carries a risk to consumer health. Bringing the best pharmaceutical trademark to market can be arduous, but it will assist in the safe prescription of medication. Read more

17 Jul 2019

Infrequent pharmaceutical disputes have far-reaching consequences in Malaysia

While disputes over pharmaceutical trademarks are few and far between, decisions can have a significant effect on product manufacturing and public health. Read more

17 Jul 2019

Restrictions and conflicts – challenges faced by pharmaceutical trademarks in China

Pharmaceutical products play a key role in public healthcare. As a result, the protection of pharmaceutical trademarks is fraught with unique challenges, particularly when it comes to a pharmaceutical product’s name and generic name. Read more