Pharmaceuticals

Victoria’s Secret on the up, while General Motors grapples with recall challenge in latest WTR Brand Elite analysis

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices.

Victoria’s Secret on the up, while General Motors grapples with recall challenge in latest <em>WTR </em>Brand<em> </em>Elite analysis
Inconsistency, fraud, laundering – research decries challenges for cannabis companies at the USPTO
15 Sep 2021

Inconsistency, fraud, laundering – research decries challenges for cannabis companies at the USPTO

A new study has investigated the so-called ‘trademark laundering trap’ that cannabis companies face if they seek brand protection at the USPTO.

Online marketplaces in South Africa that should be on counterfeit enforcement radars
1 Sep 2021

Online marketplaces in South Africa that should be on counterfeit enforcement radars

In the latest instalment in our regular series on digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to South Africa.

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Today

A different finding by the Full Court: PROTOX found to infringe BOTOX mark

The Full Court of the Federal Court of Australia has overturned the first-instance decision in this dispute between Allergan - the owner of the BOTOX mark - and Self Care over the latter’s use of the mark PROTOX. Read more

27 Aug 2021

Consumers actively buying counterfeit goods, despite increase in awareness, study reveals

Anaqua vice president of law firm strategy Jayne Durden outlines what more brand owners can do when consumers continue to actively buy counterfeit goods. Read more

21 Aug 2021

As evidence of plain packaging ineffectiveness grows, a less brand-restrictive alternative must be considered

In an exclusive opinion column, Axess Technologies chair Richard Jotcham gives an alternative perspective on plain packaging since it was first introduced for tobacco products nearly a decade ago. Read more

19 Aug 2021

SHA v SHAPERFECTION: Opposition Division erred in finding that coinciding element played independent distinctive role

This decision of the Board of Appeal of the EUIPO highlights that the determination of the dominant and distinctive element of a trademark plays an important role in the global assessment of the likelihood of confusion. Read more

News

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18 Aug 2021

WTR Industry Awards: 15 years of winners and nominees in numbers

Looking back at 15 years of the WTR Industry Awards, today we scrutinise every nominee and winner to reveal the brands that have been most lauded since the annual event began. Read more

16 Aug 2021

WTR Industry Awards 2021 shortlist revealed

We are pleased to announce the shortlist for the 2021 WTR Industry Awards, with winners to be unveiled next week. Read more

9 Aug 2021

Enhanced version of 2021 WTR 300 now available

WTR is pleased to unveil the enhanced version of this year’s WTR 300: The World’s Leading Corporate Trademark Professionals. New features include in-depth profiles highlighting the roles and achievements of these industry experts. Read more

5 Aug 2021

Online marketplaces in Brazil that should be on counterfeit enforcement radars

In the first of a new regular series on WTR, we speak with leading law firms to identify the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts. We begin today in Brazil. Read more

Analysis

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11 Aug 2021

Alphabet and Apple outperform other tech brands in latest WTR Brand Elite indices analysis

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

15 Jul 2021

“Nothing has changed” – concern over stalled efforts to close counterfeit factories in China

Despite reports of increased police raids of factories producing counterfeit goods in China, experts on the ground have told WTR that there is little sign of a recent rise in legal enforcement. Read more

13 Jul 2021

Tech brands soar in latest WTR Brand Elite results; Target shows that sustainability pays

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

7 Jul 2021

L’Oréal boasts largest European and US active trademark portfolios, as key prosecution trends emerge

For our new report – published today – we teamed up with CompuMark to calculate which companies own the largest trademark portfolios in China, Europe and the United States. Read more

Research

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7 Jul 2021

The China Trademark 50

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more

7 Jul 2021

The US Trademark 50

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more

7 Jul 2021

The Europe Trademark 50

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. Read more

20 Nov 2020

Brands and covid-19: trademark filing data reveals how businesses are cashing in on pandemic

Trademark applications relating to disinfectants, gloves and masks are on the increase, with Class 5 and Class 10 showing significant annual growth. Read more

Insight

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11 May 2021

Pharmaceuticals: dealing with generic, fake and grey market drugs in China

In 2015, China became the world’s second largest pharmaceutical market. China’s drug retail market grew by 8% between 2015 and 2019, outperforming the sector’s global growth of 6% during the same period. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

18 Jul 2019

EU offers increasingly interesting market for pharmaceutical trademarks

The European Union offers an increasingly interesting market for pharmaceutical companies, thanks to its growing elderly population, above average expenditure on drugs and robust use of branded drugs over generic equivalents. Pharmaceutical trademarks are a crucial element of this. Read more

17 Jul 2019

Healing confusion – choosing the correct name for pharmaceutical trademarks

Similarity among prescription drug names should be avoided, as the potential confusion carries a risk to consumer health. Bringing the best pharmaceutical trademark to market can be arduous, but it will assist in the safe prescription of medication. Read more