Organisation: Microsoft

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

18 September 2023

Analysis of global register data reveals thousands of pre-existing X marks, including some owned by major tech rivals.

01 August 2023

Better sustainability messaging could be the key to unlocking millions – if not billions – of dollars in brand value.

22 July 2023

Featured in Brand trademark tracker

Fashion and luxury brands Christian Dior and Estée Lauder more than doubled their filing activity in the first four months of 2023 - while many leading brands more than halved their own - WTR analysis shows.

23 June 2023

Featured in Stock market performance

The WTR Brand Elite rose three points through March, although stock markets returned mixed results.

01 May 2023

We reveal the law firms filing the highest number of trademarks and patents for the world’s 10 most valuable brands.

23 March 2023

Chinese representatives are filing almost a fifth of all trademarks for the world’s most valuable brands, according to WTR data analysis, but a drop in filings could lead to reduced partnership opportunities.

23 March 2023

Featured in WTR Special Report Q4 2022: Building a better workplace: How to support diversity, equity and inclusion in the IP industry

05 January 2023