Organisation: Mattel

Starbucks’ NFT enforcement; IP office extinction warning; Barbie’s DEI mission: takeaways from 2023 INTA Leadership Meeting

Last week, over 1,600 brand professionals from 83 jurisdictions convened in Houston for what was the biggest Leadership Meeting in INTA history. WTR presents highlights direct from the Lone Star State.

20 November 2023

Barbie’s movie makeover: the story of an ever-evolving brand

How Mattel embraced brand diversity and elevated the legacy of America’s most famous doll.

09 November 2023

Hasbro versus Mattel: how best to keep consumers keen on core brands?

Hasbro and Mattel share broadly similar trademark protection strategies, Clarivate data shows. But a closer look at their annual financial reports reveals subtly different approaches to the future of the industry.

31 May 2023

From live-action films to NFTs: how Mattel makes the most of its IP

Mattel is increasingly embracing entertainment licensing to push and promote its "Power Brands", Clarivate filing data and company financial reports reveal.

27 April 2023