Organisation: European Union Intellectual Property Office

OLYMPUS: a mountain, the residence of the gods and a distinctive trademark?

While a significant part of the relevant public would understand ‘Olympus’ as referring to Mount Olympus in Greece, that term had no meaning in relation to the goods in question and was thus distinctive.

22 February 2024

Polaroid figurative mark: when are geometric figures distinctive?

The decision represents another contribution to the case law regarding the threshold of distinctive character for figurative trademarks.

21 February 2024

How amendments to the Trademark Act have helped align Norway with the rest of Europe

Amendments to the Norwegian Trademark Act, which entered into force on 1 March 2023, have brought the country into line with current European legislation and directives. Exploring some of these changes reveals how they may impact registration decision making.

04 January 2024

EU IP industry faces uphill battle convincing consumers not to buy fakes

A new EUIPO survey warns that despite increasing awareness of the dangers of counterfeiting, one in three consumers will still purchase fake goods if the price is right.

13 June 2023

General Court confirms global approach to likelihood of confusion assessment

The decision confirms that the existence of some degree of similarity between both the goods/services and the marks is not, in itself, sufficient for a likelihood of confusion to be established.

20 January 2023

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