Organisation: Estée Lauder Companies

Microsoft leads tech brands bounceback, but other sectors suffer: WTR Brand Elite analysis

The WTR Brand Elite fell two points in October, hitting its lowest value this year. Yet technology companies – led by Microsoft – bucked the negative trend.

17 November 2023

Brand Tracker: January-April 2023

Featured in Brand trademark tracker

Fashion and luxury brands Christian Dior and Estée Lauder more than doubled their filing activity in the first four months of 2023 - while many leading brands more than halved their own - WTR analysis shows.

23 June 2023

WTR Brand Elite analysis: May 2023

Featured in Stock market performance

The WTR Brand Elite dropped one point through May, as major stock indices returned mixed results. Tech brands performed strongly, with a suite of new AI-powered Alexa devices giving Amazon a notable boost.

22 June 2023