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Dior has found itself in the media spotlight over its upcoming collaboration with Travis Scott, but it will not be the last brand grappling with how to react when a celebrity relationship attracts news headlines for the wrong reasons, notes our latest Saturday opinion.
13 November 2021
COP26 and efforts to avert a climate change catastrophe have dominated media headlines this week. Greenwashing accusations have also been made, sending a warning to companies.
06 November 2021
This week the Cleveland Guardians roller derby team filed a lawsuit that seeks to prohibit the Cleveland MLB team from using the same name.
30 October 2021
With a petition set for the International Criminal Court, it is about time the dangers of counterfeit goods are considered among the list of crimes against humanity, argues our Saturday opinion.
23 October 2021
Two of the biggest Chinese shipping agents appear to be helping to make buying counterfeits more convenient and therefore worsening the battle against fakes, argues our Saturday opinion.
16 October 2021
The need for trademark professionals to engage with clients on brand value has been an industry discussion point for a number of years. But failure to engage in the immediate term could see the door permanently locked in the future.
02 October 2021
Prospects of a trade deal and speculation that the United Kingdom could join the United States-Mexico-Canada Agreement have dominated coverage of the UK prime minister’s trip to Washington DC.
25 September 2021
Facebook and Essilor Luxottica’s cutting-edge smart glasses are a bold new move in wearable tech – and one that trademark owners should keep an eye on.
18 September 2021
As the 2021 NFL season gets underway, the shortlist of new names for the Washington Football Team has narrowed – but change may not be the best option.
11 September 2021
Rights holders would be wise to engage with the USTR’s calls for comments ahead of the next notorious markets list, argues our latest Saturday opinion column.
04 September 2021
Having been aggressively berated by IP law firms after receiving legal notices, law firm leader Ashok Ram Kumar calls for Indian bar associations to do more to tackle bad practice.
28 August 2021
In an exclusive opinion column, Axess Technologies chair Richard Jotcham gives an alternative perspective on plain packaging since it was first introduced for tobacco products nearly a decade ago.
21 August 2021
Price has become the primary consideration when choosing IP service provider offerings, our upcoming WTR Trademark Elite Expert Panel Report reveals. This week’s Saturday opinion column ponders the implications.
14 August 2021
We reflect on the ’.brand’ project and what conclusions to draw from recent termination requests in our latest Saturday opinion column.
07 August 2021
In our latest Saturday opinion column, we reflect on the contrasting coverage surrounding Jeff Bezos and Richard Branson’s race to space.
31 July 2021
In this week’s opinion column, we reflect on the news that Toyota is scaling back its promotional activity around the Tokyo 2020 Olympics.
24 July 2021
In our latest Saturday opinion column, we consider calls for a £3 billion sugar and salt tax in the United Kingdom and whether this could be the start of renewed momentum towards brand restrictions.
17 July 2021
In our latest Saturday opinion column, we scrutinise the amicus brief submitted by INTA on the registrability of country names as trademarks.
10 July 2021
In our latest Saturday opinion column, we consider the implications of the National Collegiate Athletic Association’s adoption of an interim name, image and likeness policy.
03 July 2021
In our latest Saturday opinion column, we ask why more environmental organisations are not engaging in brand valuation.
26 June 2021
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