UK calorie labelling rules: tips for brands

New calorie labelling requirements could have a significant effect on the relationships that restaurant brands have with consumers.

25 June 2022

Engaging CFOs is an IP challenge overcome through collaboration

Trademark professionals should make a more concerted collaborative effort with CFOs, argues this week’s Saturday opinion.

18 June 2022

Brands and politics: what the corporate world’s muted response to gun control means

Muted brand responses to recent mass shootings in the US offer a genuine test of whether companies can stay out of the debate at a time when consumers demand that they take a stance.

11 June 2022

David versus Goliath: why size matters in trademark disputes

The size of the opposing party should be a key consideration before initiating trademark proceedings, argue Powell Gilbert’s Tom Oliver and Alex Borthwick, in this week’s opinion column.

04 June 2022

TRUMP TOO SMALL and the problem of trademark merchandising

In an exclusive column, Michael Grynberg, professor of law at the DePaul University in Chicago, looks at how a controversial trademark decision relates to brand merchandising – and why it matters.

28 May 2022

Dog toy or art? What is an expressive work for Rogers artistic relevance test?

The Ninth Circuit BAD SPANIELS ruling should be taken seriously as an immediate problem to be solved, argues Leason Ellis partner Martin Schwimmer, in this week's guest opinion column.

21 May 2022

Collapse in brand loyalty calls for refocus on values

The cost-of-living crisis means that an increasing number of UK consumers are prioritising saving money above shopping with their favourite brands. Clear brand values are the only way to survive the upheaval.

14 May 2022

Lessons from the USPTO’s war on rule-breaking trademark practitioners

In this week's opinion, McCabe & Ali partner Emil J Ali looks at what recent disciplinary orders from the USPTO in the past few months tell us about its approach to trademark law.

07 May 2022

Ukraine fundraising initiatives illustrate the positive power of the trademark community

From Brand Action for Ukraine to job support and lawyers rocking out to help those affected by Russia’s invasion of Ukraine, recently established initiatives serve as a reminder of the positive power that can be wielded by the trademark community.

23 April 2022

Companies seeking Gen Z appeal makes legal-marketing dynamic more important than ever

A recent study has found that Gen Z consumers want to use third-party intellectual property to create online content. The findings have a number of implications for trademark professionals, argues our latest Saturday opinion.

16 April 2022

Why Netflix's simplicity is an example for other brands to follow

In our Saturday opinion, Siegel+Gale EMEA’s Sophie Lutman reflects on the vital lessons that Netflix teaches about keeping brands simple.

09 April 2022

Company diversity policies are in the crosshairs but efforts to foster inclusion in the legal industry shouldn’t be deterred

Companies must not be knocked off track in their efforts to foster inclusion in the legal sector, argues this week’s Saturday opinion.

02 April 2022

The 10 Commandments of trademark commentary: a community resource

This week’s opinion piece offers a free-to-view rundown of the 10 golden rules to follow, which we encourage the community to share.

26 March 2022

“Meaningless, destructive and difficult”: why the legal profession needs to change its priorities to protect mental health

The biggest roadblock to improving mental health in the legal profession is the failure to recognise that a lawyer’s worth cannot be measured in billable hours, argues Derek LaCroix, executive director of the Lawyers Assistance Program of British Columbia.

19 March 2022

New research uncovers importance of brand values, at a time when few companies can escape scrutiny

The data adds to the body of research evidencing how brands are uniquely placed to drive change and why they can no longer be passive actors.

12 March 2022

LA City Attorney’s high-profile counterfeiting victory highlights benefits of working with local prosecutors

The Los Angeles City Attorney’s Office has secured a 10-year permanent injunction and $3.6 million in civil penalties against six large-scale sellers of counterfeits.

05 March 2022

Innocent advert ban highlights how careful brands must be when marketing green credentials

The UK’s Advertising Standards Association upheld complaint about environmental claims by Innocent is an important one for brand counsel to consider.

26 February 2022

Class 9 needs a major overhaul – and fast

Class 9 is already overcrowded. The rise of virtual goods in the metaverse will only make things worse.

19 February 2022

A record nobody wants: UDRP actions continue upward march

New data from WIPO has revealed a record level of UDRP work in 2021. Few brand protection professionals will welcome the increase, which has significant budget implications, argues this week’s opinion.

12 February 2022

Brands can’t ignore NFTs, but must tread carefully

The temptation may be to regard NFTs as a passing fad, but the reality is that many brands are already dipping their toes into the market – as are infringers. As such, trademark professionals have to be monitoring the space.

05 February 2022

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