Opinion

Why admin fees could help to incentivise IP mediation

European legislators need to adopt a hybrid approach to make mediation the first choice in IP dispute resolution, argues the director of Portuguese IP arbitration centre ARBITRARE.

02 December 2023

Connections: the making of a memorable and effective IP conference

In this week’s Saturday opinion, WTR reflects on the opportunities that the APAA conference and INTA Annual Meeting have provided Asia-based IP practitioners this year.

25 November 2023

Brand enforcement in the ‘.ai’ domain space needs to be a priority

New research finds major brands exposed in the ‘.ai’ TLD space, meaning that it needs to be at the top of the domain monitoring list – before it’s too late.

11 November 2023

How responsible AI could democratise the trademark search and registration process

In this week’s Saturday opinion column, Haloo CEO Julie MacDonell argues that the most profound disruption AI could have on the IP industry lies in the radical reinvention of government IP offices’ trademark processes. However, the technology must be used responsibly.

28 October 2023

Why it is more crucial than ever for corporate trademark departments to promote themselves

As the deadline to nominate for the 2024 WTR Industry Awards approaches, our Saturday opinion column discusses why it is paramount for IP departments to promote themselves as their own brand.

21 October 2023

Wishful thinking on AI runs the risk of IP professionals losing their competitive edge

A recent survey on AI perceptions in the IP community reveals conflicting views on the impact the technology will have. Some firms are in danger of being left behind.

14 October 2023

Why 2024 may finally be the year Canada turns the corner on its examination backlog

Canadian applicants may have cause to be hopeful, opines Deeth Williams Wall LLP’s Gary Daniel.

07 October 2023

While grabbing fewer headlines than a decade ago, 3D printing needs to remain on the brand protection radar

New research reveals continued growth in 3D printing innovation and activity.

30 September 2023

Chick-fil-A has its work cut out as it bids to become a major player in the UK

Chick-fil-A’s second attempt to crack the UK market will require a more-than-canny brand protection strategy if it truly expects to compete, given its past reputational issues in the country, argues this week’s opinion column.

23 September 2023

In the race to be a hub of innovation, the UK risks falling behind in its AI capabilities

A new legal framework may be required to govern AI and IP rights, especially in a globalised digital economy.

16 September 2023

Are we on the verge of finally resolving student-athlete NIL issues?

Johnny Football, legislators and the NCAA are keeping the issue of name, image and likeness rights in the headlines, but are we any closer to national legislation?

09 September 2023

How to make IP-based lending mainstream

Martin Brassell, co-founder and CEO of Inngot, argues the need to deliver reliable, comparable and affordable IP valuations to make IP-based lending mainstream, in this week’s guest opinion column.

02 September 2023

Brands are valuable but realising that value will remain a significant challenge

This week’s opinion reflects on the challenges of establishing an environment that supports brand collateralisation.

26 August 2023

Work-life balance is improving, but team leaders cannot afford to get complacent

The latest WTR research points to continued improvements in the work-life balance of trademark professionals. But storm clouds could be gathering, making a continued focus on team wellbeing essential for corporate and law firm leaders.

19 August 2023

Will South Korea succeed in increasing platform liability for counterfeit goods? Don’t hold your breath

This week’s Saturday opinion considers bills being proposed in South Korea to increase the responsibility and liability of e-commerce platforms in combatting counterfeiting.

12 August 2023

An over-focus on online enforcement is a major risk for everyday brands

Data from UK law enforcement authorities suggests that brand owners cannot afford to divert too much attention from offline networks, argues Saturday's opinion column.

05 August 2023

Who said that? AI translation could be a game changer for small firms, it just needs the investment

Smaller law firms stand to benefit the most from AI translation tools, but the current technology may not be worth the risk, argues this week’s Saturday opinion column.

29 July 2023

Are you missing out on millions of dollars in brand value?

Better sustainability messaging could be the key to unlocking millions – if not billions – of dollars in brand value.

22 July 2023

Why now is the time to integrate sustainability into the realm of IP

A multifaceted approach to constructing and managing portfolios by pairing IP with sustainability at key touchpoints is fast becoming a necessity.

19 July 2023

How to expand your IP team to Asia

In this week’s Saturday opinion, two major brand owners offer their advice for establishing IP operations in Asia – and the pitfalls to avoid.

08 July 2023

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