5 Jan

Internet issues (other than domain names)

For many businesses, a high ranking on
internet search engine results is vital in
directing internet users to their websites.
Google’s AdWords programme has proved a
valuable tool for many businesses in
attracting internet users to their websites.
However, as a significant proportion of
internet searches are conducted against
terms that are trademarks, Google elected to
include trademarks within its AdWords
programme, allowing anyone to bid for
another party’s mark for use as an AdWord.