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Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more
Ray-Ban Stories is one to watch
18 Sep 2021

Ray-Ban Stories is one to watch

Facebook and Essilor Luxottica’s cutting-edge smart glasses are a bold new move in wearable tech – and one that trademark owners should keep an eye on.

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest
17 Sep 2021

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest

In our latest round-up, we look at US Customs unveiling a dedicated centralised inspection facility in Los Angeles, the Kroger Co joining Buy Safe America, and much more.

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16 Sep 2021

Scammer takedown: USPTO solicitation fraudster fined $4.5m and sentenced to prison

The US Department of Justice has announced a significant win in the fight against trademark solicitation scams, with a Latvian national sentenced to more than four years in prison for defrauding thousands of USPTO trademark registrants. Read more

15 Sep 2021

Not everyone on the Internet uses aliases

This UDRP decision highlights how having a trademark does not necessarily mean that a rights holder will succeed in obtaining the transfer of a domain name, even if it is identical to that trademark and even if the respondent does not reply to the complaint. Read more

14 Sep 2021

USPTO trademarks on sale as NFTs; thousands of duplicate filings in China; Australia joins DesignView – news digest

In our latest round-up, we look at Nordstrom trimming its private portfolio to strengthen brands, Firefly becoming the North America licensing agency for Pan Am, and much more. Read more

14 Sep 2021

New measures for e-commerce supervision come into force

The Measures for the Supervision and Administration of Online Transactions have recently come into effect in China, strengthening the pressure against operators of infringing online stores. Read more

News

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13 Sep 2021

Emma Raducanu, the brand: why trademark protection needs to be a priority for tennis superstar

Tennis player Emma Raducanu could become a “billion-dollar sports star” through commercial deals, but reaching that potential will require effective brand protection – with one expert claiming delay could result in costly legal battles. Read more

12 Sep 2021

Ford interview exclusive; PAVIS-Novagraaf acquisition; how to build a firm brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

5 Sep 2021

China moves to increase platform liability; brand owners embrace BIMI; Trussardi addresses “the counterfeiting paradox”; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

3 Sep 2021

Gmerica trademarks stir up GameStop investors; Switzerland joins Geneva Act; Modelo dispute – news digest

In our latest round-up, we look at Alibaba’s auction site launching patent price guidance, a California cookie maker pushing back on Hershey infringement claims, and much more. Read more

Analysis

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9 Sep 2021

Online marketplaces in the UK that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to the UK. Read more

4 Sep 2021

USTR launches notorious market comment period as online counterfeiting remains hot button political issue

Rights holders would be wise to engage with the USTR’s calls for comments ahead of the next notorious markets list, argues our latest Saturday opinion column. Read more

2 Sep 2021

China moves to increase pressure on e-commerce platforms, threatening to revoke business licences for IP violations

China’s SAMR has announced its intention to amend the country’s E-commerce Law, threatening to revoke the licences of platforms that fail to take proper action against counterfeiters. Read more

2 Sep 2021

Exclusive data reveals how brand owners are reacting to the rising tide of online infringement

The Long Read: WTR has polled a select group of corporate and law firm trademark professionals to gauge the extent to which the shift to online shopping during successive covid-19 lockdowns has led to a growing rise in trademark violations – and to dig deep into how those on the receiving end are fighting back. Read more

Research

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4 Sep 2020

The TikTok brand has gone global, which is a great feat, but now it faces a reckoning in the US

The video-sharing app is a highly attractive brand for its resonance with the Gen-Z demographic, but its relationship with China and status as a social media giant will create risks for whoever takes it on. Read more

21 Aug 2020

Gymshark: a brand that ticks all the boxes (including trademark strategy)

The UK fitness company has solidified its market presence among the greats with a winning social media strategy, deep commitment to consumers and a forward-thinking approach to trademark protection. Read more

17 Apr 2020

Zoom adapts to the highs and lows of mainstream success

The video-conferencing app is now a staple of daily communication, and its trademark holdings reflect how unexpected this success was. Read more

10 Apr 2020

Pandemic clears way for indoor exercise and virtual fitness brands to shine

Lockdowns across the globe have forced both consumers and fitness centres to get creative, and are a reminder of why Peloton caused so much excitement at launch Read more

Insight

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2 Jul 2021

Top tips for how brand owners can work with online platforms to fight counterfeiting

WTR’s Global Leaders set out an eight-point checklist for what rights holders and e-commerce sites can do to take meaningful action against the online trade in fake goods. Read more

23 Jun 2021

Five core technologies every IP practice can rely on

A rundown of the core technologies keeping the IP practices of WTR’s Global Leaders operating at full pace. Read more

18 Jun 2021

"There's so much more that we can do to help brands": Corsearch and Incopro CEOs on what acquisition means for future offerings

Online brand protection provider Incopro has become the latest in a series of acquisitions by Corsearch. We sat down with CEOs Tobi Hartmann and Simon Baggs to learn more about the deal, including what it means for customers, future tech offerings and brand advocacy work. Read more

14 Jun 2021

How a hands-on approach helps FSC IP counsel push sustainable brand message

In an exclusive interview, Ugreson Maistry, trademark and IP counsel at the Forest Stewardship Council, reveals why teaming up with industry players not only benefits the environment, but also helps raise the profile of sustainability groups. Read more