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Corsearch-Incopro exclusive; social media best practices; behind the scenes at FSC; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Corsearch-Incopro exclusive; social media best practices; behind the scenes at FSC; and much more
"There's so much more that we can do to help brands": Corsearch and Incopro CEOs on what acquisition means for future offerings
18 Jun 2021

"There's so much more that we can do to help brands": Corsearch and Incopro CEOs on what acquisition means for future offerings

Online brand protection provider Incopro has become the latest in a series of acquisitions by Corsearch. We sat down with CEOs Tobi Hartmann and Simon Baggs to learn more about the deal, including what it means for customers, future tech offerings and brand advocacy work.

Rule-breaking influencers named: UKIPO Brexit deadline reminder; Ice Cube likeness claim dismissed – news digest
18 Jun 2021

Rule-breaking influencers named: UKIPO Brexit deadline reminder; Ice Cube likeness claim dismissed – news digest

In our latest round-up, we look at Norton Rose Fulbright appointing a global head of intellectual property, a final reminder over ‘.eu’ domain names, Mattel’s latest licensing deal and much more.

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18 Jun 2021

Trading in domain names is not per se bad faith

This decision highlights the intrinsic value that short domain names may have, such value being determined not by a UDRP panel, but by supply and demand in the marketplace. Read more

17 Jun 2021

“Volume of activity does not equate to success”: IPSecure CEO expands on mission to redefine approach to online brand protection

This month, IPSecure, a pure software-as-a-service brand protection platform for brands, law firms and e-commerce managers, landed a multimillion-dollar initial funding round. Read more

16 Jun 2021

Observatory paper highlights good practices for social media companies to consider in fight against fakes

A new discussion paper from the European Observatory on Infringements of Intellectual Property Rights has taken a deep dive into the challenges faced by IP owners, law enforcement authorities and tech companies in tackling infringement on social media. Read more

14 Jun 2021

How a hands-on approach helps FSC IP counsel push sustainable brand message

In an exclusive interview, Ugreson Maistry, trademark and IP counsel at the Forest Stewardship Council, reveals why teaming up with industry players not only benefits the environment, but also helps raise the profile of sustainability groups. Read more

News

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13 Jun 2021

Corsearch acquires Incopro; mascots and cancel culture; Corona crowned top beer brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

11 Jun 2021

Crocs calls out Skechers; LegalZoom gears up for initial public offering; SurveyMonkey rebrands as Momentive – news digest

In our latest round-up, we look at INTA updating its anti-counterfeiting best practices, the American Apparel & Footwear Association joining a campaign against illegal trade, Amazon and HanesBrands teaming up, and much more. Read more

10 Jun 2021

Concern voiced as low-cost filer Trademark Terminal launches new platforms

Recently-launched low-cost trademark filing offerings ‘Trademark Kingdom’ and ‘Trademark Nations’ appear to be linked to controversial platform Trademark Terminal, WTR can reveal. Read more

9 Jun 2021

Assessing the online brand protection landscape; WTR needs your views

WTR is asking the trademark community to share its experience of the online brand protection environment, in an effort to identify emerging threats and how practice is evolving to counter them. Read more

Analysis

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9 Jun 2021

ICANN responds to EFF concerns over Ethos Capital’s Donuts deal, pushes back on call to review DPML offerings

ICANN has responded to the EFF's concerns over Ethos Capital acquiring a controlling interest in Donuts and its call for the removal of Donuts’ voluntary IP protection mechanisms. Read more

3 Jun 2021

USPTO disciplinary order brings hope of imminent crackdown on violations of attorney signature rules

The USPTO’s Office of Enrollment and Discipline (OED) has issued a scathing decision against a US registered attorney who allowed his signature to be used by a Chinese entity on thousands of trademark applications. Read more

2 Jun 2021

“The opposition is well funded and active”: inside the Buy Safe America Coalition’s INFORM Consumers advocacy work

Buy Safe America Coalition spokesperson Michael Hanson expands on the lobbying battle currently underway in DC over the INFORM Consumers Act. Read more

31 May 2021

EUIPO observatory study reveals cybersquatting trends and tactics

New data from the EUIPO’s European Observatory on Infringements of Intellectual Property Rights has uncovered the tactics used by cybersquatters and how these differ according to the industry in which the targeted brand operates. Read more

Research

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4 Sep 2020

The TikTok brand has gone global, which is a great feat, but now it faces a reckoning in the US

The video-sharing app is a highly attractive brand for its resonance with the Gen-Z demographic, but its relationship with China and status as a social media giant will create risks for whoever takes it on. Read more

21 Aug 2020

Gymshark: a brand that ticks all the boxes (including trademark strategy)

The UK fitness company has solidified its market presence among the greats with a winning social media strategy, deep commitment to consumers and a forward-thinking approach to trademark protection. Read more

17 Apr 2020

Zoom adapts to the highs and lows of mainstream success

The video-conferencing app is now a staple of daily communication, and its trademark holdings reflect how unexpected this success was. Read more

10 Apr 2020

Pandemic clears way for indoor exercise and virtual fitness brands to shine

Lockdowns across the globe have forced both consumers and fitness centres to get creative, and are a reminder of why Peloton caused so much excitement at launch Read more

Insight

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11 May 2021

Return on investment – proving that protection pays

The implementation of a brand-protection programme can be a costly enterprise for a brand owner. In cases where an external service provider is used, there will generally be monetary costs associated with the monitoring technology and the provision of analyst consultancy that may be required to review results, produce summary reports and carry out enforcement work. Read more

11 May 2021

Internet threats go viral – companies must react to keep brands secure

The events of the global coronavirus pandemic have forced significant changes in the way that we live our lives, how we work, socialise, shop, bank and consume media. Read more

11 May 2021

Update on the legislation and case law relating to online infringement in China

After six years of preparation, the E-commerce Law entered into force in January 2019. The new law provides, among other things, an important enforcement tool – the ‘notice and takedown’ system, which was introduced in the Civil Code and entered into effect on 1 January 2021. Read more

12 Dec 2020

Social media and the right of publicity: what advertisers need to know

With no US federal right of publicity and the distinction between celebrities and non-celebrities becoming increasingly arbitrary, companies looking to advertise their products through the likenesses of individuals must be up to date with the latest case law in order to get a clear picture of the risks involved. Read more

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