Meme-theft: how legal should engage with social media marketing to handle repost crises

Social media marketing departments are reposting UGC on their own sites often with little or no credit to the original creator, which should ring alarm bells for trademark counsel.

Meme-theft: how legal should engage with social media marketing to handle repost crises
12 Dec 2019

Ongoing Chanel case provides limited clarity on use of third-party marks in hashtags

US case law indicates that there are few situations in which use of a third-party mark in a hashtag is permissible. An ongoing dispute between Chanel Inc and local New York retailer WGACA LLC is a reminder that those looking to advertise on social media must tread carefully.

11 Dec 2019

Trademark sales, infringement through food apps and a spotlight on WeChat: Brand Strategy China takeaways

Last week, WTR hosted the fourth annual Brand Strategy China in Shanghai. The event saw domestic and international brand owners, as well as representatives from associations, online platforms and government agencies. We present some of the key takeaways from a busy day of discussions. 


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10 Dec 2019

Baby Yoda IP protection, wilful counterfeit purchasing, and Fashion Week legal battle intensifies: news digest 

In our latest round-up, we look at a law firm launching a new trademark monitoring tool, some of the brand protection trends to expect in 2020, how Chinese trademark applications are on the rise in Canada, and much more. Read more

10 Dec 2019

Domain name registration justified by prior business relationship

A recent decision concerning the domain name ‘’ under the UDRP shows that trademark owners should contractually exclude any ambiguity as to their implicit consent for a third party to register a domain name incorporating their trademark. Read more

8 Dec 2019

Calls for a Nice rethink; Clarivate Analytics’ acquisition of Darts-ip; law firm mentoring programmes; global counterfeiting hotspots; TMView tips; plus much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

6 Dec 2019

Turkey implements plain packaging, Trump trademark spike, and INTA awareness call: news digest

In our latest edition, we look at the resolution of a trademark dispute between the Ramone family, brand loyalty rising, a vegan butcher taking on Nestlé at the USPTO, and much more. Read more


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3 Dec 2019

A bold new era for TMview; improving the world’s largest free trademark search engine

In an exclusive guest post, the team behind the EUIPO’s flagship platform share tips on making the most of TMview’s new features – and call for practitioners to give their feedback to ensure that it meets the needs of the trademark community. Read more

1 Dec 2019

Intel’s diversity move; Instagram urged to verify advertisers; counterfeit hotspots; Expedia exclusive; plus much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

29 Nov 2019

DPMA warns of scam invoices, Poundland versus Greggs, and WIPO DG candidate list widens: news digest 

In our latest round-up, we look at the Philippines IP Office reviving its arbitration service, the advocate general finding that Amazon didn’t infringe on Coty’s trademark rights, the first GIs being processed in Ivory Coast, and much more. Read more

28 Nov 2019

Instagram urged to verify advertisers as counterfeits problem worsens

Social media platforms are suffering a significant uplift in illicit activity from counterfeiters taking advantage of the Black Friday buzz – with Instagram identified as particularly problematic in recent weeks. Read more


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27 Nov 2019

Compassion for well-substantiated evidence in UDRP proceedings

In Kalis v Kingdom Compassion Youth With A Mission, a three-member panel has refused to order the transfer of a domain name including the complainant's trademark under the UDRP in light of the respondent's long-term business plan. Read more

21 Nov 2019

‘Exact match’ UDRP complaint denied as complainant fails to prove knowledge of its mark

The decision in MiWay Insurance Limited v Domains By Proxy LLC/Sahi highlights the difficulties in proving registration in bad faith of a passively-held domain name under the UDRP. Read more

21 Nov 2019

Zhihu and IP protection: the brand risks and opportunities on China’s trendy new social media app

Zhihu is a new social media platform making inroads on the Chinese market. With doubts around the IP enforcement capabilities of the platform, WTR takes a closer look at the app with the help of brand protection experts in China. Read more

19 Nov 2019

Proving bad faith at registration time could be a good ‘Techtrend’

Stressing that bad faith had to exist at the time of registration, a UDRP panel has refused to transfer the domain name ‘’ to the owner of the mark TECHTRENDS. Read more


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8 Nov 2019

Google’s tie-up with Fitbit, if successful, would open more doors than one

The tech giant has big plans within the wearable technologies sector, as it seeks to take a bite of Apple. Read more

23 Aug 2019

Expanding around the world: Tencent’s brand is critical to building partnerships with foreign companies

The Chinese company’s portfolio shows that the business is developing fast, and international markets are its next target. Read more

31 May 2019

Natura attempts to further consolidate Brazilian cosmetic market with a bid for Avon

In this week’s exclusive data analysis, we explore how Natura’s keen understanding of its consumer base, combined with previous acquisitions, has it poised to take on international expansion. Read more

21 Mar 2019

From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names

When it comes to trademarks, some musicians are clearly a step ahead. For others, the need to consider protection provides a potential new client base for practitioners. We delve into the portfolios and filing trends of both global and local recording artists. Read more


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29 Jul 2019

Practical strategies for managing luxury brands

A group of senior trademark and brand professionals recently convened in New York to discuss strategies for protecting, enforcing and monetising fashion and luxury brands. This special report details some of the key points and presents essential takeaways. Read more

13 May 2019

Protecting your brand in the depths of the dark web

One of the main challenges in online brand protection is the fact that the threats come from multiple locations. But one area that is of particular concern to brands is the dark web. Read more

14 Mar 2019

Online brand protection strategies for the Russian market

New challenges in a digital world dictate the necessity of adapting brand protection strategies. In the past, it was enough to deal with infringements on a case-by-case basis. However, today it is impossible to handle thousands of online infringements manually and more efficient tools (online brand protection solutions) are required. Read more

14 Mar 2019

India’s upcoming data protection regime

India is on the cusp of enacting its first comprehensive legislation on data protection, a natural fallout of the nine-judge constitution bench of the Supreme Court recognising the right to privacy as a fundamental right in the historic judgment Justice KS Puttaswamy v Union of India (24 August 2017). Read more

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