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How to wield trust to protect your brand online in an evolving threat landscape

In this guest analysis Bill Taylor, chief marketing officer at OpSec Security, explains why and how trust should be placed at the heart of brand protection efforts.

How to wield trust to protect your brand online in an evolving threat landscape
Alibaba's Taobao remains on Notorious Markets list; NovumIP charts toll of pandemic on IP practice; USPTO publishes scathing Chinese filings report; and much more
17 Jan 2021

Alibaba's Taobao remains on Notorious Markets list; NovumIP charts toll of pandemic on IP practice; USPTO publishes scathing Chinese filings report; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

USPTO highlights role of government subsidies and mandates in growing tide of trademarks from China
14 Jan 2021

USPTO highlights role of government subsidies and mandates in growing tide of trademarks from China

USPTO publishes scathing report into the influx of trademark applications from China, claiming that many “lack value and clutter the trademark register”.

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14 Jan 2021

New censorship-free internet system launches: what rights holders need to know

A new decentralised internet naming system has been launched today, promising a censorship-free online space in which “no person or organisation can block, censor, or cancel your subdomain”. Read more

13 Jan 2021

The rise of clone perfume: a growing challenge for fragrance brands?

In an interview with WTR, the owner of a business that sells ‘smell-alike’ perfumes reveals why the popularity of cloned fragrances is on the rise, and why he believes using their own brand avoids any potential legal risk from major perfume companies. Read more

12 Jan 2021

Elon Musk brand confusion; Burger King rebrand; Subway to expand licensing footprint – news digest

In our latest round-up, we look at Unilever offloading the Bertolli business, thousands of counterfeit designer masks seized in Kentucky, South Korea adopting a Vegan certification mark, and much more. Read more

12 Jan 2021

The UDRP is not a forum for parties to resolve complex business disputes

This UDRP decision highlights the importance of clear contractual provisions that account for the use of a domain name pursuant to a business relationship, separate from other classes of intellectual property. Read more

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11 Jan 2021

Brand associations provide a blueprint for educating consumers on counterfeits and piracy

A number of brand associations have highlighted the need for social media companies and online platforms to step up anti-counterfeiting messaging in efforts to educate US consumers. Read more

10 Jan 2021

Pfizer rebrand lessons; US litigation slump; UKIPO Brexit operations; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

8 Jan 2021

LVMH completes Tiffany acquisition; AWS blow for Amazon; new USPTO deputy trademarks commissioner – news digest

In our latest round-up, we look at E & J Gallo Winery acquiring over 30 brands from Constellation, Taste Beauty being picked up by Centric Brands,  IPEC's new annual IP report, and much more. Read more

4 Jan 2021

Connecting the community: brand protection and enforcement takeaways

Across two weeks in October, the WTR Connect online event brought together trademark professionals from more than 67 countries for a series of keynote addresses, virtual fireside chats, open discussion forums, strategic masterclasses and closed-door boardroom discussions. Below we present some of the key takeaways. Read more

Analysis

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8 Jan 2021

Counterfeit vaccines highlight dark web’s role in illicit supply chains

As nations begin the roll-out of covid-19 vaccines, there is a risk of bad actors cashing in on the unprecedented demand through dark web marketplaces. Read more

5 Jan 2021

Suggestion of applying contributory liability for counterfeit sales to e-commerce platforms proves divisive

Submissions to the USPTO on the possible application of contributory and/or vicarious trademark infringement liability to e-commerce platforms have revealed a clear division between the positions of e-commerce companies and rights holders. Read more

4 Jan 2021

New year, same wait for WHOIS data access clarity as governments look to exert pressure

While efforts to develop a global access system for WHOIS data continue, recent developments in the United States and the European Union suggest that governments are willing to require more of registries and registrars. Read more

9 Dec 2020

What the conclusion of the first phase of ICANN’s RPMs review means for brand owners

The working group reviewing the RPMs introduced for the new gTLD programme has published the Phase 1 Final Report. This guest analysis explores the positive and negative outcomes. Read more

Research

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4 Sep 2020

The TikTok brand has gone global, which is a great feat, but now it faces a reckoning in the US

The video-sharing app is a highly attractive brand for its resonance with the Gen-Z demographic, but its relationship with China and status as a social media giant will create risks for whoever takes it on. Read more

21 Aug 2020

Gymshark: a brand that ticks all the boxes (including trademark strategy)

The UK fitness company has solidified its market presence among the greats with a winning social media strategy, deep commitment to consumers and a forward-thinking approach to trademark protection. Read more

17 Apr 2020

Zoom adapts to the highs and lows of mainstream success

The video-conferencing app is now a staple of daily communication, and its trademark holdings reflect how unexpected this success was. Read more

10 Apr 2020

Pandemic clears way for indoor exercise and virtual fitness brands to shine

Lockdowns across the globe have forced both consumers and fitness centres to get creative, and are a reminder of why Peloton caused so much excitement at launch Read more

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12 Dec 2020

Social media and the right of publicity: what advertisers need to know

With no US federal right of publicity and the distinction between celebrities and non-celebrities becoming increasingly arbitrary, companies looking to advertise their products through the likenesses of individuals must be up to date with the latest case law in order to get a clear picture of the risks involved. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

16 Jan 2020

Turkey tackles online sales of counterfeit goods

According to the Customs Union Report (September 2019), fake and potentially dangerous goods worth nearly €740 million were stopped by various EU customs authorities in 2018. The number of interceptions of fake goods imported into the European Union increased as a result of the large volume of small parcels sent in the post. Read more

16 Jan 2020

How to increase efficiency of online brand protection efforts in Russia

According to the available statistics, counterfeit products account for more than 46% of the global market, significantly more than sales of heroin (7%), cocaine (8%), gambling games (14%), prostitution (18%) and other illegal businesses. Read more

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