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From the WTR archive: a snapshot of trademarks in the beginning

In this latest edition of our series delving into WTR’s unrivalled archive of trademark content, we head back to the first issue of WTR magazine.  It is a reminder that the more things change, the more they remain the same.

From the <em>WTR</em> archive: a snapshot of trademarks in the beginning
New trademark law in Cyprus; Burger King trolls McDonald’s; INTA looking for tomorrow’s leaders – news digest
3 Jul 2020

New trademark law in Cyprus; Burger King trolls McDonald’s; INTA looking for tomorrow’s leaders – news digest

In our latest round-up, we look at Uber looking to bolster its food delivery unit, China approving 33 IP centres, the EUIPO unveiling an SME offering, and much more.

Trademark strategy is an early focus of the world’s top disruptors
3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process

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3 Jul 2020

Despite controversy over claimed coronavirus cure, CORONIL may be hard to fight at the Indian registry

The trademark registry could become the focus of attention as it considers applications for the claimed coronavirus cure's name. Read more

3 Jul 2020

What we learnt about INTA’s website and Annual Meeting plans from CEO Etienne Sanz de Acedo

WTR presents insights from INTA on the association’s digital transformation strategy, plans for this year’s combined Annual and Leadership Meeting, and how virtual offerings may play into future association events – including San Diego 2021. Read more

3 Jul 2020

Sky v SkyKick: permission to appeal keeps long-running trademark battle raging on

With the ramifications for partial bad-faith filings still on the table, SkyKick representatives say they are “hopeful” they will be victorious in the end. Read more

2 Jul 2020

Are non-legal trademark services suppliers delivering what you need? WTR wants to know

WTR is polling law firm and corporate trademark professionals for their thoughts on how the trademark services sector is matching up to expectations. Read more

2 Jul 2020

Key takeaways for trademark professionals from ICANN’s latest policy forum

In this guest analysis, experts from Winterfeldt IP Group present key takeaways from ICANN 68, including on issues related to rights protection, Domain Name System abuse and WHOIS. Read more

2 Jul 2020

As tobacco brands suffer amid covid-19 pandemic, cannabis brands thrive – despite USPTO restriction

As the tide continues to turn for the cannabis market, we investigate how long federal trademark legislation will lag behind this rapidly growing market. Read more

2 Jul 2020

Why pan-European dynamic injunctions could be vital in trademark fights

An order issued by Italy’s Court of Bologna shines the spotlight on this invaluable IP weapon and why it should be a part of every rights holder’s arsenal Read more

2 Jul 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

1 Jul 2020

The impact of social justice brand activism on brand strength

In this guest analysis, Gabriela Salinas, global managing director of the Brand Finance Institute, presents some of the findings of a new paper exploring the ways in which diversity and inclusion activities can affect brand strength and perception. Read more

1 Jul 2020

“A victory for any brand owner that has invested to build a brand”: Booking․com and legal experts react to Supreme Court decision

WTR has compiled some of the immediate responses to the SCOTUS opinion in USPTO v Bookingcom that rejected that a generic word plus ‘.com’ is automatically generic. Read more

1 Jul 2020

Cost versus quality – how to pick a local partner for trademark work in Cambodia

Cambodia is fast becoming an important market. Speaking with local practitioners, WTR highlights the factors to consider before engaging a Cambodian firm, either directly or to conduct work on behalf of clients. Read more

1 Jul 2020

Three steps to revolutionise brand protection in India

With the authorities making a renewed effort to hold the right people accountable for IP infringement, the time is ripe for brand owners and the government to work together to crack down on counterfeiting in the country. Read more

30 Jun 2020

How WTR is connecting the global trademark community this October

WTR is delighted to unveil WTR Connect, a series of high-level online events taking place across two weeks in October, with in-depth sessions timed to accommodate participation from around the world. Read more

30 Jun 2020

Booking.com prevails at US Supreme Court; opens door to ‘generic.com’ trademark registrations

In an 8-1 decision, the US Supreme Court has rejected the USPTO’s ‘sweeping rule’ that the combination of a generic word and ‘.com’ is automatically generic. Read more

30 Jun 2020

Behind the scenes at IPOS: why Singapore is becoming the new global hub for IP dispute resolution

Director of the IP Office of Singapore hearings and mediation department Mark Lim explains how the office has been instrumental in developing Singapore into a global IP dispute resolution hub that is attractive to foreign businesses. Read more

30 Jun 2020

Alternative dispute resolution of the future? First trademark case settled through virtual mediation

The IP Office of Singapore has successfully settled its first trademark dispute using virtual mediation, with WIPO now offering free IP mediation services until the end of August 2020. Read more

30 Jun 2020

Bordeaux wine win in China; USPTO seeks TPAC nominations; Iskcon declared well known – news digest

In our latest round-up, we look at the Qatar versus Saudi Arabia piracy battle escalating, former employees of Hermès appearing in court for counterfeiting, a legal blow for Stan Lee’s daughter, and much more. Read more

29 Jun 2020

“Encouraging message to brand owners” – why Under Armour’s victory in China is bad news for counterfeiters

Under Armour has prevailed in a long-running dispute with clothing firm Uncle Martian in the Chinese Supreme People’s Court, which “sends an important message” to counterfeiters in China. Read more

29 Jun 2020

Facebook campaign highlights the power of brands, but activism is risky if a short-term endeavour

In our latest opinion column we consider the #StopHateforProfit campaign targeting Facebook and the light that it shines on the role – and expectations – of brands in society. Read more

27 Jun 2020

From the WTR archive: inside in-house operations

In this latest edition of our series delving into our unrivalled archive of trademark content, we present a selection of articles that explore how companies can, and should, manage the trademark team and function. Read more

26 Jun 2020

Rise of the activist consumer: relationship between activism and brand loyalty revealed

A new report examines the links between activism and consumer behaviour, finding an increasing number of US consumers are making spending choices based on their social and political values. Read more

26 Jun 2020

Kraft Heinz finally sees a positive quarter, but innovation and licensing key to maintaining momentum

The company has struggled as consumers increasingly opt for healthier products. Now it is seeking new ways to monetise its iconic brands while simultaneously implementing a transformation strategy. Read more

26 Jun 2020

INTA unveils new website; Unilever tea sale; Indian consumers boycott Chinese brands – news digest

In our latest round-up, we look at more brands overhauling racially-insensitive products in Asia and Australia, MARQUES launching a LGBT and gender survey, Puma and Nike continue to duke it out, and much more. Read more

26 Jun 2020

Too good to be true? How to identify a suspicious trademark marketing campaign

With an apparent rise in suspicious trademark marketing campaigns in the United States, WTR highlights the factors that trademark applicants and registrants should look out for when engaging with potential new representation. Read more

26 Jun 2020

How the virtual boutique finds the middle ground between law firm models

IP attorney Julia Anne Matheson explains why the Potomac Law Group has developed a business model that could shape the future of the trademark industry. Read more

25 Jun 2020

“I feel like I’ve been swindled” – concerns grow over ‘Holly Mariella’ trademark campaign

Business owners have reached out to WTR in recent days over a trademark marketing campaign conducted by a person who appears to have hijacked the details of a California-based attorney. Read more

25 Jun 2020

Brazilian IP office looks to a brighter future following turbulent few years

An IP expert reveals that the Brazilian National Institute of Industrial Property is in a “better place” today than it was last year – although its future success hinges on effective collaboration with WIPO and adopting a regulation for IP agents. Read more

24 Jun 2020

INTA events go digital: what to expect from this year’s virtual Annual Meeting

In our latest opinion column, we reflect on INTA’s first all-virtual conference and what we learnt about its plans for the combined annual and leadership meetings in November. Read more

24 Jun 2020

Brand protection challenges of domain management: 83% of companies at risk of hijacking, report shows

An alarming number of major organisations do not have sufficiently protected domains, says a new report, and such risk has significant brand protection implications. Read more

24 Jun 2020

“This may prove to be a watershed moment”: takeaways from INTA’s first virtual event

INTA’s ‘Brands in Society: Their Influence and Responsibility’ event took place this week, offering insight into how brands are managing consumer expectations in the covid-19 environment. Read more

24 Jun 2020

Amazon unveils new Counterfeit Crimes Unit, renews call for governments to do more

Amazon has announced the establishment of a Counterfeit Crimes Unit dedicated to bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its stores to justice. Read more

23 Jun 2020

Unauthorised branded face masks; Rolex opposition win; Josie Maran targets Amazon seller – news digest

In our latest edition, we look at Dreyer’s Grand Ice Cream renaming Eskimo Pie, the owner of a Chinese pharmacy chain sentenced to jail for the sale of counterfeit masks, and much more. Read more

23 Jun 2020

How US case law can help well-known faces protect their publicity rights

The successes and failures of previous high-profile cases offer some guidance on how those in the public eye can best protect their personal brand in the absence of explicit federal-level legislation. Read more

22 Jun 2020

Counterfeit clutches or converted cases? A reputational discussion on handbag conversion kits

A new trend of conversion kits for popular luxury brand handbags has emerged online. While the sale of accessories does not constitute IP infringement, the industry should be monitoring closely. Read more

20 Jun 2020

From the WTR archive: the trademark bullying debate

In this latest edition of our series delving into WTR’s unrivalled archive of content, we present a selection of articles that explore the trademark bullying label and how brands have responded. Read more

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