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From the WTR archive: raising the profile of the trademark function

In the second part of a series looking back through our archive of world-class trademark content, we present five pieces that focus on the profile of trademarks in the corporate environment, and how it can be raised.

From the <em>WTR</em> archive: raising the profile of the trademark function
Samsung knows how to stand out from the crowd, and this is key to building its brand equity
3 Apr 2020

Samsung knows how to stand out from the crowd, and this is key to building its brand equity

The company has survived ups and downs with relative ease by focusing on its core values of quality and innovation

Question marks over the future of brands already in decline pre-covid-19
3 Apr 2020

Question marks over the future of brands already in decline pre-covid-19

This year’s Brand Finance Global 500 ranking of the world’s most valuable brands reveals Chinese software giant Baidu, ride-hailing app Uber and US telecoms giant AT&T among those to have suffered the biggest brand value drop last year.

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3 Apr 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

3 Apr 2020

Spike in coronavirus knock-offs; Tiger King trademark fiasco; new TMview and DesignView – news digest

In our latest edition, we look at how counterfeit vaping devices are resurfacing as a major issue, the first well-known trademark being registered in Tajikistan, a new CEO being unveiled at UpCounsel, and much more. Read more

2 Apr 2020

Road to Houston – 2020 INTA Annual Meeting to be held in Texas

INTA has announced that its 2020 Annual Meeting, combined with its Leadership Meeting, will be held in Houston, Texas from 16 November. Read more

2 Apr 2020

Trademark fame: academics find objective measure that could transform IP practice

A groundbreaking new study has created an empirical measure of trademark fame that academics claim could be rolled out in common IP practice. Read more

2 Apr 2020

Ferrari in pole position, Disney bounces back and WeChat breaks boundaries – Brand Finance Global 500 reveals world’s strongest brands

Continuing our sneak peek into the Brand Finance Global 500 analysis due to be published in the upcoming issue of WTR magazine, we take a closer look at the top 10 strongest brands of the past year. Read more

2 Apr 2020

Amazon not liable for storage of counterfeit goods, CJEU rules

The CJEU has ruled that Amazon is not legally liable for the storage of counterfeit goods. While the decision could be seen as a blow to the fight against fake goods, Amazon responded by pledging to ‘drive counterfeits to zero’. Read more

1 Apr 2020

WTR Industry Awards: the 2020 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon. Read more

1 Apr 2020

INTA report highlights brand commitment to CSR (when it has never mattered more)

INTA has published the Brands and CSR Survey Report, which builds up a picture of corporate social responsibility (CSR) activities in the trademark community, and comes at a time when brands have an increasingly critical role to play. Read more

1 Apr 2020

Brand Finance Global 500 – the 2019 winners and what might happen next

In anticipation of the 2020 Brand Finance Global 500 analysis, due to published in the upcoming issue of WTR, CEO David Haigh reflects on the successes of Amazon and other retail brands last year – and how quickly things have changed since. Read more

31 Mar 2020

How to effectively make an entire law firm work remotely

As a generation of lawyers and support staff acclimatise to conducting their business from home, WTR spoke to two lawyers from firms that define themselves by their flexible working set-ups to see what tips they can share on managing the transition. Read more

31 Mar 2020

Top five challenges facing Global IP Award winners – then and now

Earlier this year we asked a selection of the 2020 Global IP Award winners to outline the key issues affecting client demands and modern trademark practice, but how will their predictions for the IP industry fare in light of the unforeseen chaos caused by covid-19? Read more

31 Mar 2020

ECTA 2020 postponed; Stone Brewing case update; another Chinese perspective on coronavirus – news digest

In our latest round-up, we look at counterfeit Rolex watches being seized in Philadelphia, WIPO giving an update on World IP Day, preparing for a trademark filing flurry linked to Harry and Meghan, and much more. Read more

30 Mar 2020

Coronavirus and fakes: brand owners warned of stark rise in online counterfeits and fraudulent ads

New research has found a huge increase in use of social media platforms in recent weeks, with further findings revealing that counterfeiters are taking advantage of the covid-19 crisis. Read more

30 Mar 2020

Questions remain over likely impact of Greece’s new trademark law

A new trademark law has been introduced in Greece, with local trademark professionals expressing concern over the implementation of some of the law’s provisions, specifically on hybrid jurisdictions and renewal periods. Read more

30 Mar 2020

Honda ruling offers key takeaways for OEM and trademark use in China

The Supreme People’s Court decision in Honda provides some much needed clarity on the issue of trademark use in original equipment manufacturing and what constitutes a ‘relevant public’. Read more

28 Mar 2020

From the WTR archive: interviews with trademark industry leaders

To kick off this new regular series looking back through our archive of world-class trademark content, we present five exclusive interviews with corporate brand leaders. Read more

27 Mar 2020

AIPLA leadership change; filings fall; UKIPO service update – news digest

In our latest news digest we look at how brands are getting in on the Covid-19 conversation with social distancing logos, Tom Brady’s latest trademark dip, signs that filing levels may be starting to fall in response to the coronavirus, a change to filing fees in Angola, and much more. Read more

27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands Read more

27 Mar 2020

The CARES Act and the USPTO: assessing the potential impact of the act’s provisions

The US Coronavirus Aid, Relief and Economic Security Act, due to be considered by the House of Representatives, contains a number of provisions related to the powers of the USPTO director. Read more

26 Mar 2020

Covid-19 emergency means the work of trademark counsel is more important than ever

In our latest opinion column, we consider how brands are responding to the covid-19 pandemic, and the important role that trademark professionals can play. Read more

26 Mar 2020

Why broadening the scope of UDRP must include GIs

As geographical indications (GIs) take up more space in talks on the online protection of marks, the UDRP must expand its terms to include GIs as current practice is creating a schism. Read more

26 Mar 2020

Get the inside track on bad faith in trademark law in the wake of Skykick

Next week, in a free webinar, the key principles that the CJEU set out in the long-awaited Sky v Skykick decision will be scrutinised. Read more

25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

25 Mar 2020

Jones Day at the top of a shuffled pack in new Acritas US Law Firm Brand Index

Jones Day has maintained its position for the fourth year in a row. Below the number one spot, however, the 2020 Acritas US Law Firm Brand Index reveals a changing landscape. Read more

24 Mar 2020

Call for government action over fake pharmaceuticals as study reveals scale of global problem

A new study has estimated the total value of counterfeit pharmaceuticals traded worldwide to be up to €4.03 billion, leading to a call for governments to do more to tackle the illicit trade of fake pharmaceuticals. Read more

24 Mar 2020

Praise for the Police IP Crime Unit's coronavirus counterfeits swoop; Katy Perry clothing spat; Iceland amends fees – news digest

In our latest edition, we look at the arrest of a man producing fake coronavirus testing kits, a personal message from the INTA president, Nominet’s new approach to seized domains, and much more. Read more

24 Mar 2020

Exclusive WTR benchmarking survey reveals increasing focus on diversity in-house, but law firms lag behind

WTR’s annual Global Trademark Benchmarking Survey demonstrates that diversity and inclusion programmes are now the norm at corporate level, but good intentions are no longer enough for law firms experiencing growing client demand for concrete policies. Read more

23 Mar 2020

Lower risk applications, increased refusals and a boost for infringers: the potential impact of AI on trademarks

The USPTO has published submissions on the possible impact of AI on trademarks and other forms of IP – scrutiny of which provides insight into how the trademark community expects AI to change legal and office practice. Read more

23 Mar 2020

“Panic buying is good for counterfeiters” – warning to food industry over heightened threat

Experts warn that rights holders in the food and beverage industry should be alert to counterfeiters capitalising on the heightened demand for food and household products. Read more

20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

20 Mar 2020

Uber versus Uber; INTA goes virtual; spike in counterfeits – news digest

In our latest round-up, we look at Roger Federer buying the RF logo from Nike, how IP work could ‘slow dramatically’ due to Covid-19, new international registration fees for Zambia, and much more. Read more

20 Mar 2020

Research finds that embarrassment is a key deterrent against purchasing fake goods

A recently released study has looked at the emotions of consumers before they purchase counterfeit and second-hand goods. The findings reveal that, when it comes to buying fake goods, fear of embarrassment is a major detriment. Read more

19 Mar 2020

Mexico joining the Hague System; a game changer for international design protection?

Earlier this month, Mexico deposited its instrument of accession to the Hague Agreement at WIPO. The move is significant in WIPO’s aim to create a global system for the protection of industrial designs. Read more

19 Mar 2020

Three steps to segmenting your marks and ensuring a watertight filing strategy

By following this simple methodology, brand owners can establish a resilient, quantifiable methodology for making strategic filing decisions that can be applied no matter what the budget Read more

18 Mar 2020

“We will weather the storm” – coronavirus perspective from a Chinese IP practitioner

In an exclusive insight, a leading trademark attorney in China provides an update on what the situation is like on the ground for IP law firms, and offers advice to practitioners who may now be changing their workflow due to measures related to the Covid-19 pandemic. Read more

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