News

App takedowns are the new cease and desist dilemma, and require careful strategising

In our Saturday opinion piece, we consider recent backlashes against app marketplace takedown actions – and the resulting media coverage.

App takedowns are the new cease and desist dilemma, and require careful strategising
Major Leagues rely on new-age media to boost engagement and strengthen brand equity
26 Feb 2021

Major Leagues rely on new-age media to boost engagement and strengthen brand equity

The top sports leagues in the US are social media savvy, and their trademark portfolios reflect their unique branding circumstances

United States tumbles down Brand Finance Soft Power Index due to covid-19 response
26 Feb 2021

United States tumbles down Brand Finance Soft Power Index due to covid-19 response

In a star-studded launch event, Brand Finance held a virtual conference with speakers including Hilary Rodham Clinton, Carl Bildt, and David Miliband.

Latest

View all news
26 Feb 2021

Taylor Swift takes on Evermore Park; Pakistan joins Madrid System; LVMH buys Jay-Z brand – news digest

In our latest round-up, we look at Danone expanding its brand portfolio, USPTO seeking public feedback on the Trademark Modernisation Act, and much more. Read more

25 Feb 2021

New Zealand far-right group’s use of certification mark demonstrates importance of politically minded enforcement

WTR spoke to brand experts on what recourse Buy New Zealand Made has available, as well as when entering the political fray is necessary to protect a mark’s reputation. Read more

25 Feb 2021

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

24 Feb 2021

New data reveals tactics and trade routes taken by counterfeiters using maritime containers

New research has revealed that more than half of the total value of counterfeit goods seized around the world are shipped by sea. Read more

24 Feb 2021

How WTR is evolving to deliver even more business-critical news and intelligence

Since WTR's move from print to digital magazines last year, we have been continually thinking of new ways to make our content even better, as well as the most effective ways to deliver it to our subscribers. Read more

24 Feb 2021

“This is startling and of great concern”: INTA report lays out blueprint to remedy gender inequalities in IP profession

INTA’s Women’s LeadershIP Initiative has released a report and best practices toolkit to empower women in the IP field to develop strong leadership skills and advance their careers. Read more

23 Feb 2021

USPTO users targeted in massive fraud and money laundering case in Pakistan

US trademark applicants appear to be victims of what has been described as “the biggest money laundering case in the history of Pakistan”, involving low-cost trademark filing platforms that allegedly sent fake USPTO certificates to clients. Read more

23 Feb 2021

Concern grows over low-cost trademark agencies in wake of USPTO fraud case

New evidence suggests that other low-cost trademark platforms could be linked to an allegedly fraudulent organisation, which in total have filed thousands of trademark applications at the USPTO over the past 12 months. Read more

23 Feb 2021

Reaction to Peloton genericism lawsuit; counterfeits seized in Louisville; Daimler trademark issue – news digest

In our latest round-up, we look at ACG lobbying for increased UK consumers protection against counterfeits, Dr. Martens teaming up with the owner of Hello Kitty again, and much more. Read more

22 Feb 2021

“It is simply disingenuous”: attorneys hit out at USPTO trademark application burden estimates

Submissions to a recently closed USPTO public comment window have hit out at the office’s requirement of applicant domicile details and attorney bar numbers. Read more

22 Feb 2021

Session line-ups for WTR Connect revealed, fireside chat with WIPO director general kicks off event

In just three weeks’ time, a fireside chat with WIPO Director General Daren Tang will kick off five days of WTR Connect content. Read more

20 Feb 2021

Consolidation continues in IP services sector but further tech innovation expected (not least from law firms)

In our Saturday opinion piece, we consider recent activity in the non-legal IP services market. Read more

19 Feb 2021

“A regressive step” – outcry at new Indian government bill to abolish IP Appellate Board

The lower house of Indian Parliament has introduced a "surprise" bill that proposes to abolish India’s IP Appellate Board, a move that could have a profound impact for domestic and international trademark owners. Read more

19 Feb 2021

EUIPO ditches fax and CDs; JPO implements earthquake procedures; Reebok brand up for sale – news digest

In our latest round-up, we look at Nestle selling its US bottled water business, Anaqua acquiring Quantify IP, Mombasa port seeing an influx of fake vaccine shipments, and much more. Read more

19 Feb 2021

Positive intention for UK address for service rule changes, but data shows muted impact

The UK trademark filing landscape is changing, with new agents coming onto the scene and early analysis indicating limited impact of the new local address for service requirement. Read more

18 Feb 2021

Study reveals the commercial cost of C-suite apathy towards trademark function

New research from Clarivate has revealed the commercial impact of low C-suite engagement with the trademark function. Read more

18 Feb 2021

NovumIP launches into US market as next step in plan to become “one of the top three IP service providers worldwide”

Speaking to WTR, NovumIP chair Reinhard Ottway expands on the company’s plans, with expansion into Asia in its sights. Read more

17 Feb 2021

Lenovo’s record-breaking revenue drives growth as WTR Brand Elite stocks hit new high

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

17 Feb 2021

Corsearch acquires Entura, strengthening business’ anti-piracy arm

Entura will join Corsearch’s operations and expand the company’s offerings for fighting copyright infringement through online takedown capability. Read more

16 Feb 2021

Higher damages and criminalisation: changes to IP protection in China signalled by Xi Jinping

In a recently published article, Xi Jinping, president of China, has made clear the country’s intention to continue strengthening IP protection for brand owners. Read more

16 Feb 2021

Duke professors accuse their own university of trademark bullying

A new paper argues Duke University is the biggest trademark bully of all US universities and argues the immorality of an educational establishment taking such a strategy. Read more

16 Feb 2021

WallStreetBets subreddit trademark anger; Corona licensing fight; Planters brand sold – news digest

In our latest round-up, we look at the Queens District Attorney’s Office seizing 1.7 million fake 3M masks, Mondelez launching CoLab, the EUIPO executive director meeting with the Portuguese IP office president, and much more. Read more

15 Feb 2021

PROUD BOYS trademark owner surrenders registration weeks after Capitol riot

In an exclusive interview with WTR, the owner of the PROUD BOYS US trademark registration (and former member of the far-right organisation) reveals why he has surrendered the mark. Read more

15 Feb 2021

International registrations, Brexit and trademarks in the Crown dependencies and Gibraltar

In a guest piece, Julius Stobbs, founder of Stobbs, details the current requirements for potential trademark registrants in these unique jurisdictions. Read more

14 Feb 2021

WTR 1000 2021 available now; Coca-Cola joins corporates calling for diversity; behind the scenes at Philip Morris International; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

13 Feb 2021

Coca-Cola voices frustration over lack of diversity in legal field, expect more companies to follow suit

Coca-Cola has become the latest company to publicly detail the diversity, inclusion and belonging commitments that it expects of law firms in its external network. Read more

12 Feb 2021

The 2021 edition of the WTR 1000 is now available online

The publication identifies the leading trademark practitioners and firms from around the globe and has firmly established itself as the definitive ‘go-to’ resource for those seeking legal trademark expertise. Read more

12 Feb 2021

France records its fourth year of trademark growth, hitting the 100,000 applications mark

Domestic brands are IP savvy and are particularly active users of WIPO’s Madrid system. Read more

12 Feb 2021

Amazon counterfeit lawsuit blitz; Apple and Prepear settle dispute; Bumble valued at $8.2 billion – news digest

In our latest round-up, we look at PepsiCo deciding on the Aunt Jemima rebrand, Washington Football Team selecting its rebrand agency partner, a USPTO public roundtable being announced, and much more. Read more

11 Feb 2021

Lawmakers should rethink use of ‘derogatory’ consumer label in US trademark law, study finds

A new research paper claims that the use of the term ‘consumer’ in trademark law is causing linguistic bias that could be defining the public in a “patronizing, biased, insulting and indulgent” manner, and urges a rethink. Read more

10 Feb 2021

“There is no way one single government or company can address this issue on its own”: inside PMI’s illicit trade prevention strategy

Hernan Albamonte, PMI's head of illicit trade prevention for the United States, explains how the company is tackling IP infringement and illicit trade in all of its guises. Read more

9 Feb 2021

Clubhouse spat as $1 billion social network labelled a “bully” over app takedowns

The owner of the registered trademark CLUBHOUSE has accused the rapidly-growing social network app Clubhouse – which has garnered fans including Elon Musk – of spuriously seeking the removal of his app from marketplaces. Read more

9 Feb 2021

Myanmar coup trademark impact; Under Armour drops NFL licensing deal; Boohoo buys Burton – news digest

In our latest round-up, we look at a joint EPO-EUIPO report showing the benefits of owning IP rights (especially if you are an SME), L Catterton gaining the upper hand in the bidding war for Birkenstock, and much more. Read more

9 Feb 2021

EA reveals plans to revive college football video game franchise as focus on NCAA rules intensifies

Electronic Arts plans to relaunch its popular EA Sports college football video game franchise, but without student-athlete names, images and likenesses (NIL). However, the NCAA NIL regime is on the cusp of change. Read more

9 Feb 2021

An inside look at Reed Smith’s diversity and inclusion strategy

DE&I Global Chair, John Iino, and partner chair of PRISM, Alan York, provide insight into the firm’s approach to diversity, equity & inclusion policies. Read more

View all news