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Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more
Ray-Ban Stories is one to watch
18 Sep 2021

Ray-Ban Stories is one to watch

Facebook and Essilor Luxottica’s cutting-edge smart glasses are a bold new move in wearable tech – and one that trademark owners should keep an eye on.

Why 2021 could be the year China’s trademark volume starts to decline
17 Sep 2021

Why 2021 could be the year China’s trademark volume starts to decline

A decade of explosive growth has greatly altered the country’s IP and brand ecosystems, but preliminary numbers indicate negative growth is a very real possibility this year

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17 Sep 2021

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest

In our latest round-up, we look at US Customs unveiling a dedicated centralised inspection facility in Los Angeles, the Kroger Co joining Buy Safe America, and much more. Read more

16 Sep 2021

Apple overtakes Amazon as most intimate brand

Apple has overtaken Amazon at the top of MBLM’s annual Brand Intimacy Study, highlighting the power of smartphone brands to build strong emotional ties with consumers. Read more

16 Sep 2021

Scammer takedown: USPTO solicitation fraudster fined $4.5m and sentenced to prison

The US Department of Justice has announced a significant win in the fight against trademark solicitation scams, with a Latvian national sentenced to more than four years in prison for defrauding thousands of USPTO trademark registrants. Read more

16 Sep 2021

All eyes on SCOTUS: dispelling confusion on initial interest confusion

A longstanding circuit split could be resolved if the US Supreme Court accepts certiorari in a case that hinges on the initial interest confusion doctrine. Read more

16 Sep 2021

How to weather the coming storm of ex parte cancellations

The Long Read: Winterfeldt IP Group’s Brian Winterfeldt and David Rome prepare for the purge of ex parte cancellations in the United States by offering practical considerations and key strategies for brand owners and practitioners alike. Read more

16 Sep 2021

Microsoft wrestles world’s most intangible company crown from Apple

Microsoft has been named the world’s most intangible company, with its intangible asset value approaching $2 trillion. Read more

15 Sep 2021

Inconsistency, fraud, laundering – research decries challenges for cannabis companies at the USPTO

A new study has investigated the so-called ‘trademark laundering trap’ that cannabis companies face if they seek brand protection at the USPTO. Read more

15 Sep 2021

Online marketplaces in Vietnam that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to Vietnam. Read more

14 Sep 2021

USPTO trademarks on sale as NFTs; thousands of duplicate filings in China; Australia joins DesignView – news digest

In our latest round-up, we look at Nordstrom trimming its private portfolio to strengthen brands, Firefly becoming the North America licensing agency for Pan Am, and much more. Read more

14 Sep 2021

Dettol owner revamp helps brand protection shine

How the team responsible for protecting the likes of Dettol and Lysol juggles broader corporate identity questions with a growing portfolio under constant threat of infringement. Read more

13 Sep 2021

Emma Raducanu, the brand: why trademark protection needs to be a priority for tennis superstar

Tennis player Emma Raducanu could become a “billion-dollar sports star” through commercial deals, but reaching that potential will require effective brand protection – with one expert claiming delay could result in costly legal battles. Read more

13 Sep 2021

Craft Europe steps up advocacy for new non-agricultural GI regime

Speaking to WTR, a spokesperson for the group argues that such a regime would have economic, sustainability and anti-counterfeiting benefits for EU and non-EU rights holders. Read more

13 Sep 2021

Biggest-ever raid proves UK role in global counterfeiting

As the UK police stages its biggest ever anti-counterfeiting operation, a new UKIPO report reveals where and how infringement is occurring. Read more

12 Sep 2021

Ford interview exclusive; PAVIS-Novagraaf acquisition; how to build a firm brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

11 Sep 2021

Why Washington Football Team should stick with temporary name

As the 2021 NFL season gets underway, the shortlist of new names for the Washington Football Team has narrowed – but change may not be the best option. Read more

10 Sep 2021

Marvel always possessed the ‘House of Ideas’, but it had to learn how to unleash its IP

A major strategy shift in the early 2000s resulted in increased licensing engagement, and the company has continued to be proactive in brand monetisation since, to great success. Read more

10 Sep 2021

CIPO backlog update; Georgian GI dispute; Puma partners with Nintendo – news digest

In our latest round-up, we look at the current backlog of unexamined applications at the Canadian Intellectual Property Office, a new rapid authentication test for whisky, the latest warning about trademark scams, and much more. Read more

9 Sep 2021

11 steps to build your firm’s brand and win more clients

The Long Read: Elyssa LeFevre Chayo of Firm Forward LLC sets out key ways to help IP law firms practice what they preach when it comes to strategic brand management. Read more

9 Sep 2021

Online marketplaces in the UK that should be on counterfeit enforcement radars

In the next instalment in our regular series identifying the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to the UK. Read more

9 Sep 2021

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

8 Sep 2021

How Ford is redefining itself – starting with legacy trademarks

Evolving industries and a renewed brand focus require a new way of navigating trademark issues, reveals Ford chief trademark counsel Sharon Sorkin. Read more

8 Sep 2021

Mysterious Black Lives Matter trademarks cause headaches for applicants and representatives

Two new trademark applications covering terms related to the Black Lives Matter movement have been filed in the United States. Read more

8 Sep 2021

Questel completes Novagraaf and PAVIS acquisition: NovumIP integrated behind master brand

IP solutions provider Questel has closed the acquisitions of IP service provider PAVIS and consulting group Novagraaf, deepening its brand offerings. Read more

7 Sep 2021

Starting afresh: the new face of Ford trademarks

Chief trademark counsel Sharon Sorkin reveals how she has been realigning legal with Ford’s renewed brand priorities in her first two years on the job. Read more

7 Sep 2021

Cartier counterfeits seized; Superdry and Asos face-off; EUIPO and SMEunited team up – news digest

In our latest round-up, we look at more than 5,500 rights holders signing up to the Mercado Libre Brand Protection Programme, McDonald’s seeking a ‘McDuck’ Russian slang trademark registration, and much more. Read more

6 Sep 2021

“A quantum leap forward for Fiji brand protection” – praise for first new Trademarks Act in 90 years

The Pacific nation of Fiji has a new Trademarks Act that is set to replace its nearly century-old trademarks act and “has the potential to be amongst the best in the world for a country of its size”. Read more

6 Sep 2021

Online marketplaces in China that should be on counterfeit enforcement radars

In the latest instalment in our regular series on the digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts, we head to arguably the world’s main focal point for fake goods: China. Read more

6 Sep 2021

USPTO report fails to answer central questions on state infringement but highlights enforcement challenge for rights holders

While it failed to answer some of the central questions it was posed, the publication illustrates the uphill battle rights holders face when dealing with infringement by states. Read more

5 Sep 2021

China moves to increase platform liability; brand owners embrace BIMI; Trussardi addresses “the counterfeiting paradox”; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

4 Sep 2021

USTR launches notorious market comment period as online counterfeiting remains hot button political issue

Rights holders would be wise to engage with the USTR’s calls for comments ahead of the next notorious markets list, argues our latest Saturday opinion column. Read more

3 Sep 2021

adidas moves on from Reebok to focus on core brand

The German sportswear company spent years trying to bolster the Reebok brand, but now it will focus exclusively on key franchises under its main money maker. Read more

3 Sep 2021

Gmerica trademarks stir up GameStop investors; Switzerland joins Geneva Act; Modelo dispute – news digest

In our latest round-up, we look at Alibaba’s auction site launching patent price guidance, a California cookie maker pushing back on Hershey infringement claims, and much more. Read more

2 Sep 2021

China moves to increase pressure on e-commerce platforms, threatening to revoke business licences for IP violations

China’s SAMR has announced its intention to amend the country’s E-commerce Law, threatening to revoke the licences of platforms that fail to take proper action against counterfeiters. Read more

2 Sep 2021

Exclusive data reveals how brand owners are reacting to the rising tide of online infringement

The Long Read: WTR has polled a select group of corporate and law firm trademark professionals to gauge the extent to which the shift to online shopping during successive covid-19 lockdowns has led to a growing rise in trademark violations – and to dig deep into how those on the receiving end are fighting back. Read more

2 Sep 2021

Latvian trademark environment returns to normal following explosion of Michael Gleissner activity

After Latvia’s trademark sector was “transformed” by the activities of Michael Gleissner two years ago, experts reveal how normality is returning – and that up to 900 of the millionaire’s trademark registrations are up for auction. Read more

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