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From the WTR archive: brand management tips from award-winning trademark teams

This week we opened the nominations window for the WTR Industry Awards. For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of insights and takeaways from past Industry Award winners.

From the <em>WTR</em> archive: brand management tips from award-winning trademark teams
How to handle endorser outrage – lessons from Kanye’s Twitter dispute
18 Sep 2020

How to handle endorser outrage – lessons from Kanye’s Twitter dispute

Kanye West has posted his contract details to his Twitter account. While it is an ongoing crisis for the label, there are important brand lessons for companies that work with celebrities.

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property
18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers.

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18 Sep 2020

Thomas Cook brand relaunched; ‘rip off’ Teddy Fresh clash; Lady A legal fight continues – news digest

In our latest round-up, we look at industry groups teaming up to fight pirates, call for fake pharmaceutical stories, IP Australia announcing a new indigenous knowledge initiative, and much more. Read more

18 Sep 2020

“We have to figure out how to recruit more lawyers of colour”: what US practices can do to better support minority-owned businesses

A huge proportion of Black business owners are missing out on the vital tools they need to launch themselves into the market – reduced rates and pro bono advice are one way to help, but do they go far enough? Read more

18 Sep 2020

Live updates: IP offices implement measures in wake of coronavirus crisis

As the novel coronavirus epidemic continues to spread across the globe, WTR provides an updated look at measures that national IP offices have launched in response. Read more

17 Sep 2020

Innovation at the Chilean IP office: spotlight on trademark tools and services

In the latest in our regular series, representatives from the National Institute of Industrial Property of Chile exclusively share information on the innovative tools and services that have launched or are being developed for the future. Read more

17 Sep 2020

Fighting the enemy within: how to lessen the risk of internal counterfeiting

Ex-employees from both Louis Vuitton and Hermès have been put on trial in recent weeks for their complicity in counterfeit handbag rings. Read more

17 Sep 2020

Getting teched up: an A-Z of the latest tools saving IP practices time and money

As trademark departments around the world feel the pinch of covid-19, we provide a breakdown of the digital services and software that in-house and private practitioners are recommending to increase efficiency and free up budget. Read more

17 Sep 2020

MESSI scores win over MASSI but legal expert laments CJEU’s “unfortunate” decision

The Court of Justice of the European Union has dismissed appeals against a judgment of the General Court authorising football player Lionel Messi to register the trademark MESSI for sports equipment and clothing. Read more

16 Sep 2020

Podcasting’s “breakout year” provides an opportunity for the trademark industry

As acquisitions and exclusivity deals become an increasingly common sight in the podcast industry, the need for strong brands is paramount – and that’s where trademark professionals can help. Read more

16 Sep 2020

As US trademark application levels bounce back stronger, litigation filings continue to plummet

Andrei Iancu, director of the USPTO, has identified a V-shaped recovery in trademark applications after a drop earlier this year. However, litigation filings are continuing their downward spiral. Read more

16 Sep 2020

CBP seizure of ‘counterfeit’ AirPods shows the value of configuration marks

Despite OnePlus’s products being ostensibly genuine products, CBP would not release them, showing the potential value of registering configuration marks. Read more

16 Sep 2020

New data on the Madrid Protocol in Indonesia

Crunching the numbers on filing in Indonesia provides invaluable insight into the impact that the Madrid Protocol is having on the country’s IP office and highlights several issues of which trademark professionals need to be aware. Read more

15 Sep 2020

“Beirut will rise again” – exclusive interview with head of Lebanon IP office

In an exclusive guest post, representatives from Alyafi IP Group speak with the head of the IP Unit at Lebanon’s Ministry of Economy about recovery efforts at the agency following the recent devastating explosion in Beirut. Read more

15 Sep 2020

Apple seizure controversy; USPTO launches innovation council; McDonald’s versus Hungry Jack’s – news digest

In our latest round-up, we look at a counterfeit crackdown in Guangzhou, Oracle seemingly prevailing in bid for TikTok, branded product labels being used to spread awareness of social causes, and much more. Read more

14 Sep 2020

Gross Domestic Failure – Banksy trademark portfolio “at risk” after registration ruled invalid

Street artist Banksy has had a trademark for one of his well-known artworks cancelled for being filed in bad faith, with the panel claiming that Banksy’s Gross Domestic Product shop “undermined” the case. Read more

14 Sep 2020

Battle lines drawn over intermediary liability as Digital Services Act consultation closes

The public consultation over the European Commission’s Digital Services Act ended last week, and on the issue of intermediary liability, the commission is faced with a choice between evolution or revolution. Read more

14 Sep 2020

Japan Patent Office vows to improve examination pendency

With the average wait time from application to final examiner decision almost doubling in the space of five years, the Japan Patent Office has set itself a new target and implemented much-needed measures to improve examination pendency in the region. Read more

13 Sep 2020

Black Lives Matter brand battle; French IP office exclusive; trademark services survey results; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

12 Sep 2020

From the WTR archive: the rush to capitalise on movements, tragedies and high-profile events

For this week’s delve into WTR’s unrivalled archive of trademark content, we present a selection of articles exploring the growing trend of third parties seeking to capitalise on tragedies, movements and high-profile events. Read more

11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

11 Sep 2020

Blending new tech with legal smarts – five key features of effective enforcement in 2020

Technology can be a powerful way to level the playing field for brand owners against pirates and online counterfeiters, provided that it is integrated intelligently into a comprehensive brand monitoring and enforcement strategy. Read more

11 Sep 2020

President Trump may have reduced the United States’ soft power, but the nation’s brands are holding the fort

Professor Joseph Nye, the originator of the ‘soft power’ concept, explains how Trump's presidency has affected the United States' position. Read more

11 Sep 2020

US trademark modernisation act advances; UKIPO seeks AI views; Finnish marks on the rise – news digest

In our latest round-up, we look at Louis Vuitton pulling out of the Tiffany deal, how livestream counterfeiting is a growing problem in Vietnam, the AIPLA naming its new executive director, and much more. Read more

10 Sep 2020

WTR 300 and Industry Awards 2021 nomination window now open

WTR is now seeking nominations for the WTR Industry Awards 2021 and next edition of WTR 300: The World’s Leading Corporate Trademark Professionals.  Read more

10 Sep 2020

What Facebook’s political ad policy change tells us about brand-led action, and whether it can be resisted

While the rules are not as radical as many pressure groups hoped for, there are questions as to whether the move is self-interest driven or 'capitulating'. Read more

10 Sep 2020

Reducing legal risk when managing marks on global websites

This guest analysis provides best practices for marking trademark registrations on websites with global reach. Read more

10 Sep 2020

Rising enforcement efforts show an increasing concern for IP rights in the Caribbean

Recent efforts by US Customs and Border Protection, the Jamaica Constabulary Force and INTERPOL are a stark warning to counterfeiters in the region – particularly where fake goods are linked to organised crime and terrorism. Read more

9 Sep 2020

Regular reviews and stable budgets open the door for trademark service suppliers to attract new clients

A WTR survey reveals that customers of non-legal trademark service tools are regularly reviewing their processes and taking their business elsewhere – suggesting that there is an opportunity for suppliers to attract new clients if they can tap into unfulfilled needs. Read more

9 Sep 2020

In-house and private practice gurus offer words of wisdom for the next generation

WTR’s trademark elite look back at the challenges they have faced and pass on their hard-earned lessons to the young IP professionals to whom they will eventually pass the torch. Read more

8 Sep 2020

Controlling Black Lives Matter: the battle to trademark a movement

A WTR investigation finds over 50 attempts to register Black Lives Matter brands in 2020 so far, with one activist telling us that legal protection is necessary “so that people can't profit from it who haven't shed blood for this movement”. Read more

8 Sep 2020

New guidelines set up advertising overhaul in India, including expectations of brand ambassadors

India’s newly-formed Central Consumer Protection Authority has issued extensive guidelines designed to regulate advertising and clamp down on misleading claims and practices. Read more

8 Sep 2020

Trump trademark approved in Argentina; Beijing IP Court update; Gucci ‘fake not’ collection – news digest

In our latest round-up, we look at outrage over a WWE order about names and likenesses, Bumble announcing plans to go public, how counterfeiting remains a problem on Taobao, and much more. Read more

7 Sep 2020

Innovation at the French IP office: spotlight on trademark tools and services

In the latest of our new innovation series, the CEO of France's National Institute of Industrial Property (INPI) shares the tools and services they have launched or are developing for the future. Read more

7 Sep 2020

Deliver or lose our custom: performance and reliability trump cost when it comes to reviewing trademark-specialist software

A recent WTR poll of trademark service users reveals that not only is innovation key to attracting new clients, when it comes to portfolio management and monitoring, pricing and billing options take a backseat to the performance and reliability of the systems on offer. Read more

7 Sep 2020

“Brand loyalty will hinge on new factors”: how to prepare for the future of IP practice

With budget cuts on the horizon, AI searches in place and online counterfeiting showing no signs of slowing, WTR’s Global Leaders explain why knowledge sharing, digital flexibility, corporate social responsibility and online marketing will be the cornerstones of any future brand protection strategy. Read more

7 Sep 2020

“Brands will be more and more resource-challenged”: five predictions for the future of IP practice

Trademark practitioners around the world discuss the long-lasting impact that the covid-19 pandemic and latest technological trends are likely to have on IP practices, client demands and the wider brand protection landscape. Read more

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