6 Dec
2018

New initiatives to make markets fake-free: a rights holder’s perspective

The increasing recognition of landlord liability provides brand owners with more effective means to fight counterfeit products. The pooling of resources through alliances can help to leverage momentum and provides an additional force to take on market operators in a structured way.

Zeeger Vink

IP director

Maus Frères/Lacoste

zvink@mfis.fr