Media & Telecoms

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest

In our latest round-up, we look at US Customs unveiling a dedicated centralised inspection facility in Los Angeles, the Kroger Co joining Buy Safe America, and much more.

Emma Raducanu trademark misreporting; new INTA resolution; Oreo and Pokémon team up – news digest
Apple overtakes Amazon as most intimate brand
16 Sep 2021

Apple overtakes Amazon as most intimate brand

Apple has overtaken Amazon at the top of MBLM’s annual Brand Intimacy Study, highlighting the power of smartphone brands to build strong emotional ties with consumers.

USPTO trademarks on sale as NFTs; thousands of duplicate filings in China; Australia joins DesignView – news digest
14 Sep 2021

USPTO trademarks on sale as NFTs; thousands of duplicate filings in China; Australia joins DesignView – news digest

In our latest round-up, we look at Nordstrom trimming its private portfolio to strengthen brands, Firefly becoming the North America licensing agency for Pan Am, and much more.

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3 Sep 2021

Gmerica trademarks stir up GameStop investors; Switzerland joins Geneva Act; Modelo dispute – news digest

In our latest round-up, we look at Alibaba’s auction site launching patent price guidance, a California cookie maker pushing back on Hershey infringement claims, and much more. Read more

30 Aug 2021

Everything you need to know about BIMI and validated mark certificates, how they increase brand trust, and which companies have adopted them

A range of brands are taking advantage of the Brand Indicators for Message Identification standard, combined with trademark validation through validated mark certificates. Read more

30 Aug 2021

Influencer liability ruling opens door for direct infringement claims, but brands must tread carefully

Social media influencers could become bigger targets for trademark infringement suits under a recent ruling by the California District Court. But brand owners must be careful not to turn loyal followers against them. Read more

24 Aug 2021

IPOS unveils new IP resources; THE trademark battle paused; Sony goes on PlayStation filing spree – news digest

In our latest round-up, we look at the EUIPO releasing a new design examination tool, a Supreme counterfeiter expanding on their production process, the staggering cost to get information on trademark scams, and much more. Read more

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24 Aug 2021

MTN Nigeria named WTR’s Europe, Middle East and Africa Team of the Year

Today we are pleased to announce that the Nigerian subsidiary of telecommunications giant MTN Group is the winner of WTR’s 2021 Europe, Middle East and Africa Team of the Year Award. Read more

18 Aug 2021

WTR Industry Awards: 15 years of winners and nominees in numbers

Looking back at 15 years of the WTR Industry Awards, today we scrutinise every nominee and winner to reveal the brands that have been most lauded since the annual event began. Read more

17 Aug 2021

Spongebob trademark lawsuit; 50 Cent mocks Rémy Martin infringement claims; Sony buys Crunchyroll – news digest

In our latest round-up, we look at Clubhouse settling a dispute with a sports networking site, how chatbots can “boost brands”, Ford pushing back against General Motors, and much more. Read more

16 Aug 2021

WTR Industry Awards 2021 shortlist revealed

We are pleased to announce the shortlist for the 2021 WTR Industry Awards, with winners to be unveiled next week. Read more

Analysis

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11 Aug 2021

Alphabet and Apple outperform other tech brands in latest WTR Brand Elite indices analysis

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

26 Jul 2021

An “emphatic win" as Sky emerges victorious in latest round of dispute with SkyKick

The Court of Appeal hands down judgment in the latest round of the dispute between Sky and SkyKick, with the latter vowing to fight on with an appeal to the UK Supreme Court. Read more

13 Jul 2021

Tech brands soar in latest WTR Brand Elite results; Target shows that sustainability pays

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

7 Jul 2021

L’Oréal boasts largest European and US active trademark portfolios, as key prosecution trends emerge

For our new report – published today – we teamed up with CompuMark to calculate which companies own the largest trademark portfolios in China, Europe and the United States. Read more

Research

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7 Jul 2021

The China Trademark 50

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more

7 Jul 2021

The US Trademark 50

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more

7 Jul 2021

The Europe Trademark 50

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. Read more

25 Jun 2021

Globalisation is the goal for Chinese phone brands, but trademark data shows the US is still a fantasy

Huawei, Oppo and Xiaomi, just to name a few, have spent years investing in international expansion with their portfolios growing to match their scale. Read more

Insight

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23 Jun 2021

Five core technologies every IP practice can rely on

A rundown of the core technologies keeping the IP practices of WTR’s Global Leaders operating at full pace. Read more

12 Dec 2020

EU image rights: when the product is us

In the absence of a harmonised EU law on image rights, individuals are forced to rely on a combination of copyright and human rights claims to protect their most unique asset online – their own image. Read more

12 Dec 2020

My name, my face, your trademark? Protecting publicity and image rights in China

A series of high-profile cases has seen publicity and image rights in the spotlight in recent years. Although the laws protecting these rights can be broad, a well-thought-out strategy with evidence of reputation will see celebrities triumph over bad-faith filers. Read more

12 Dec 2020

Social media and the right of publicity: what advertisers need to know

With no US federal right of publicity and the distinction between celebrities and non-celebrities becoming increasingly arbitrary, companies looking to advertise their products through the likenesses of individuals must be up to date with the latest case law in order to get a clear picture of the risks involved. Read more