Media & Telecoms

The full version of the 2020 WTR 300 is now available

WTR is pleased to announce the publication of the enhanced version of the 2020 WTR 300: The World’s Leading Corporate Trademark Professionals list, providing insight into the achievements and career paths of these industry leaders.

The full version of the 2020 <em>WTR 300</em> is now available
Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO
31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency.

Manchester United crowned champions of trademarks Premier League; Messi tops player ranking
30 Jul 2020

Manchester United crowned champions of trademarks Premier League; Messi tops player ranking

New research conducted by WTR can once again reveal that Manchester United has the biggest trademark portfolio of any global football club by a wide margin.


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29 Jul 2020

Brand changes: moving forward with an eye on the past

In this guest post, Virginia Marino, shareholder at Brinks Gilson & Lione, reveals the necessary steps that any brand adviser should take when faced with a brand overhaul. Read more

27 Jul 2020

Dyson, Jack Daniels, Walmart and more join expert roster for WTR Connect

WTR can now reveal more speakers to our upcoming WTR Connect event, including experts from Amazon, ASOS, Dyson, Gilead, Jack Daniels, SuperDry and Walmart. Read more

24 Jul 2020

Redskins become Washington Football Team; Coca-Cola drops brands; Trump rally trademark – news digest

In our latest round-up, we look at Nestlé streamlining its portfolio, the Indian government asking e-commerce platforms to display country of origin, the new Seattle NHL team name, and much more. Read more

23 Jul 2020

How elite brand-focused companies have performed on the markets since 2018

Analysis of the stock market performance of the WTR Brand Elite – a composite index of some of the world’s top brand-focused companies – since the start of 2018 paints a largely positive picture. Read more


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14 Jul 2020

Experts from Amazon, GSK, Hugo Boss, Sony, Target and Disney among first confirmed participants for WTR Connect

WTR can now reveal the first confirmed participants to our upcoming WTR Connect event, including David Gooder, USPTO commissioner of trademarks, and experts from companies including Burberry, Starbucks and Under Armour. Read more

10 Jul 2020

Amazon to list seller names and addresses; Google launches trademark initiative; UK Intellectual Property Office Brexit preparations – news digest

In our latest round-up, we look at Kazakhstan turning to technology to combat counterfeits, Rangers football club refreshing its brand, a Lady A lawsuit, and much more. Read more

8 Jul 2020

Diversity and inclusion: in-house perspectives and challenges

In-house counsel from a range of industries and jurisdictions provide their insight into the diversity landscape of the trademark world, reflecting on their personal experiences and offering further steps towards a truly inclusive working environment. Read more

9 Jun 2020

Denmark threatens to block Amazon; GoDaddy redacts WHOIS information; durian GI granted – news digest

In our latest edition, we look at Phillip Plein's attempt to use unrest in the United States to end a trademark battle with Ferrari, Netflix and the US Armed Forces in a tussle over Space Force, Victoria Beckham settling a dispute, and much more. Read more


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23 Jul 2020

Why brand strategy might dictate the winner of the next video game console war

Although there is much yet to be announced about their new consoles, there are clear indications that the PS5 and the Series X will diverge in brand strategy to keep ahead of the market. Read more

17 Jul 2020

UK is battling Brexit negotiations and the coronavirus, but it is still on track for its biggest trademark year yet

The first week of July was the busiest the UKIPO has ever seen, putting to rest any fears that the coronavirus pandemic would have lasting effects on application levels. Read more

15 Jul 2020

Kanye West pulls out of presidential race: could a lack of trademark activity have predicted it?

Research conducted by WTR reveals a lack of trademark applications related to his campaign, leading to the question of whether he was ever fully in the race. Read more

13 Jul 2020

Soft power can help build nation brands and nation’s brands symbiotically, says new study

Brand Finance's global study reveals that nations, much like companies, must consider all aspects of their brand to effectively leverage soft power on the world stage. Read more


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3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process. Read more

17 Jun 2020

Mysterious Chinese entity sits atop USPTO top filers list, alongside Everglades College, Marvel and Walmart

This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route. Read more

5 Jun 2020

Australia’s economy is being challenged on all sides with impact on trademark activity yet to be seen

The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years. Read more

15 May 2020

What the Virgin Media and O2 deal tells us about the branding struggles of telecom providers

The industry’s major players do a poor job of building consumer loyalty, and there is the constant risk of smaller, more flexible companies disrupting the market. Read more


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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

8 Feb 2019

How Mickey Mouse and Darth Vader are helping to grow the Disney brand empire

In this week's data focus, we look at how multi-media giant Disney is stockpiling recognisable brands to build out its business operations and adapt to a changing industry. Read more

1 May 2018

Recent and developing trends in false advertising disputes

A group of senior trademark and brand professionals convened in New York in January to discuss recent and developing trends in false advertising law. This special report details some of the key points and presents essential takeaways. Read more

1 Jul 2017

North America Team of the Year: World Wrestling Entertainment

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