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Getting ready for a fight – trademark enforcement, accusations of bullying and preparing for a backlash

In our latest opinion column, we consider a spate of recent media reports of perceived trademark bullying – and the quandary it creates for rights holders.

Getting ready for a fight – trademark enforcement, accusations of bullying and preparing for a backlash
14 Aug 2018

IP Australia wins digital award, Stephen Colbert talks trademarks, and USPTO seeks new judge: news round-up

In our latest round-up, we look at a Minneapolis official who sought registered trademark protection of a blog that criticised her, a Delhi court getting tough on perjury in a trademark case, and much more.

10 Aug 2018

Trademark "reveals" Star Trek series name, T-ARA denied, and PewDiePie responds to “fake” sponsorship: news round-up

In our latest round-up, we look at a call to boycott a Hawaiian food chain over trademark enforcement, an analysis of cutting-edge technologies being developed in the fight against counterfeit food, and much more.

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5 Sep 2018

Supreme Court rules that AMERICAN UNIVERSITY trademark is inherently distinctive

In a notable decision, Korea’s Supreme Court has ruled that the mark AMERICAN UNIVERSITY was sufficiently distinctive among South Korean consumers to be registered in connection with university education services. Read more

2 Aug 2018

High Court Sony decision: are well-known marks really protected?

In a decision that "may be a shock to many", the Kenyan High Court has held that Sony Corporation had failed to prove that its SONY mark was a well-known mark in Kenya. Read more

20 Jul 2018

“E-commerce platforms make huge efforts to protect brands’ rights”: exclusive interview with Groupon’s Pablo Rodriguez

Pablo Amat Rodriguez talks to us about his IP work at e-commerce brand Groupon. He reveals how he meets the distinctive IP challenges the trademark department faces, working with law firms, and much more. Read more

13 Jul 2018

Fifth Circuit: keep your claws off THE KRUSTY KRAB

In a case regarding the Krusty Krab restaurant from SpongeBob SquarePants, the US Court of Appeals for the Fifth Circuit has confirmed that a specific element from a television series can receive trademark protection. Read more

News

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18 May 2018

The world’s leading corporate trademark professionals revealed

Released today, Apple, Mars and Procter & Gamble head up the 2018 edition of the WTR 300: The World’s Leading Corporate Trademark Professionals. Now in its second edition, this community-led research project identifies the leading lights of the corporate trademark world. Read more

24 Apr 2018

Lucasfilm trademark scuffle, Breaking Bad beer battle and Tanzania launches counterfeit campaign: news round-up

In our latest round-up, we look at how half of cybercrime revenues comes from illicit online marketplaces, the Brexit-related mark ruffling feathers, how cryptocoin names are often inspired by movies, and much more. Read more

19 Apr 2018

WTR Industry Awards 2018: the shortlist revealed

The WTR Industry Awards 2018  honour leading trademark teams and individuals across a range of sectors. We reveal the shortlist. Read more

10 Apr 2018

Call for more robust online RPMs, Alibabacoin hits back and getting legal advice from a robot: news round-up

In our latest round-up, we look at a trademark infringement lawsuit involving US TV sitcom I Love Lucy, Alibabacoin hits back at Alibaba lawsuit, and much more. Read more

Analysis

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11 Jul 2018

Cristiano Ronaldo to Juventus, LeBron James to LA Lakers: the brand perspective on major sporting moves

​​​​​​​The last week has seen NBA legend LeBron James and football superstar Cristiano Ronaldo signing lucrative new deals. Experts say that the strong commercial brand of both players will justify the big dollars being spent. Read more

9 Jul 2018

General Court rejects Deutsche Post opposition on grounds of low similarity

The EU General Court has confirmed that there was no likelihood of confusion between the figurative mark INPOST and Deutsche Post’s earlier marks POST, EPOST and INFOPOST. Read more

18 Jun 2018

“Providing customers with what they want is one of the best ways to reduce piracy”: inside Grupo Televisa’s enforcement efforts

How the Mexican media giant approaches brand and content enforcement. Read more

12 Jun 2018

“All employees are brand ambassadors whenever they are out in the wild”: the Netflix approach to enforcement

Practical insights from the WTR Industry Awards’ Sports, Entertainment and Media Team of the Year. Read more

Research

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27 Apr 2018

Telecom brands experience fall in filings and values as industry approaches tipping point: exclusive data analysis

In this week’s industry data report, we dig into the telecommunications sector, providing an overview on the industry, revealing the trademark filing trends of telecom carriers, and exploring the fluctuations in brand value. Read more

20 Apr 2018

With a fast-improving IP office and flourishing brands, Italy’s outlook is bright: exclusive data analysis

Our latest country data report focuses on the branding landscape of Italy. We explore key filing data and the performance of the leading Italian brands, revealing that their total brand value has increased at a quicker rate than that of the top global players. Read more

23 Feb 2018

Media brands yet to capitalise on trademarks for new technologies: exclusive data analysis

While digital content currently offers media brands the best prospect of navigating a challenging economic environment, we reveal that filings for new technology remains low. Read more

Insight

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1 May 2018

Recent and developing trends in false advertising disputes

A group of senior trademark and brand professionals convened in New York in January to discuss recent and developing trends in false advertising law. This special report details some of the key points and presents essential takeaways.

1 Jul 2017

North America Team of the Year: World Wrestling Entertainment

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Getting ready for a fight – trademark enforcement, accusations of bullying and preparing for a backlash

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Supreme Court rules that AMERICAN UNIVERSITY trademark is inherently distinctive

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“All employees are brand ambassadors whenever they are out in the wild”: the Netflix approach to enforcement

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