Media & Telecoms

MSCHF teases Nike with trademark lawsuit shirt; VW rebrand backfires; ICANN meeting update – news digest

In our latest round-up, we look at the UKIPO tracking illegal online content consumption, US senators urging President Biden to prioritise intellectual property, the USPTO getting back to basics, and much more.

MSCHF teases Nike with trademark lawsuit shirt; VW rebrand backfires; ICANN meeting update – news digest
What global brands can learn from Peppa Pig and Puma achieving well-known status in China
1 Apr 2021

What global brands can learn from Peppa Pig and Puma achieving well-known status in China

PEPPA PIG and PUMA have both recently obtained well-known status in China – indicating that the Chinese courts may be adopting a friendlier approach to international brands. Both decisions provide key pointers for other rights holders.

Tiger King trademark fight; USPTO AI use; Sakpatenti to launch mediation – news digest
19 Mar 2021

Tiger King trademark fight; USPTO AI use; Sakpatenti to launch mediation – news digest

In our latest round-up, we look at ICANN being requested to hit the pause button on WHOIS reforms, adidas and Peloton collaborating, and much more.

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25 Mar 2021

Decaux v Decaux: High Court affirms legal protection of well-known marks

The Tanzanian High Court has confirmed, for the first time, that the legal protection afforded to well-known marks by far overrides the protection obtained through a mere registration under the Companies Act. Read more

18 Mar 2021

Estee Lauder and Walt Disney big performers as WTR Brand Elite stocks continue upward momentum

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

17 Mar 2021

Second Circuit: agreement to one is not consent to all

In a case involving the unauthorised use of professional models’ photographs in promotional materials for gentlemen’s clubs, the US Court of Appeals for the Second Circuit has held that the district court had erred in its interpretation of “consent”. Read more

16 Mar 2021

EUIPO approves blockchain platform; NFT trademark mystery; SHOP SAFE Act hearing set – news digest

In our latest round-up, we look at how the pandemic is changing consumer habits, Treasury Wine inking a licensing deal for its US brands, Iran joining the Madrid e-filing community, and much more. Read more

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5 Mar 2021

USPTO ends specimen protest email; New York Times drops Time lawsuit; UK debut for Amazon Fresh – news digest

In our latest round-up, we look at a groundbreaking report on IP in Mexico, INTA holding events marking International Women’s Day, Apollo acquiring craft retailer Michaels, and much more. Read more

2 Mar 2021

IP Hall of Fame nominations open; USPTO reflects on future of designs; Philip Morris prevails in Korea – news digest

In our latest round-up, we look at Mr Potato Head going gender neutral, Beyond Meat signing new licensing deals, Pink Lady owner defending its trademark, and much more Read more

12 Feb 2021

Amazon counterfeit lawsuit blitz; Apple and Prepear settle dispute; Bumble valued at $8.2 billion – news digest

In our latest round-up, we look at PepsiCo deciding on the Aunt Jemima rebrand, Washington Football Team selecting its rebrand agency partner, a USPTO public roundtable being announced, and much more. Read more

26 Jan 2021

WeChat nudges past Ferrari to top brand strength rankings

WeChat has been named the world’s strongest brand in new research from Brand Finance, with Ferrari dropping to second place and Sber moving up to third. Read more

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17 Feb 2021

Lenovo’s record-breaking revenue drives growth as WTR Brand Elite stocks hit new high

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

2 Feb 2021

Despite volatile stock markets, WTR Brand Elite outperforms number of major indices in 2020

The WTR Brand Elite recorded a 4.4% return across 2020, with our collective of companies outperforming a number of major stock market indices, including the NYSE and FTSE 100. Read more

26 Jan 2021

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year. Read more

17 Dec 2020

WTR Brand Elite hits three-year high as share values rebound strongly

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

Research

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11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

4 Sep 2020

The TikTok brand has gone global, which is a great feat, but now it faces a reckoning in the US

The video-sharing app is a highly attractive brand for its resonance with the Gen-Z demographic, but its relationship with China and status as a social media giant will create risks for whoever takes it on. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

Insight

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12 Dec 2020

EU image rights: when the product is us

In the absence of a harmonised EU law on image rights, individuals are forced to rely on a combination of copyright and human rights claims to protect their most unique asset online – their own image. Read more

12 Dec 2020

My name, my face, your trademark? Protecting publicity and image rights in China

A series of high-profile cases has seen publicity and image rights in the spotlight in recent years. Although the laws protecting these rights can be broad, a well-thought-out strategy with evidence of reputation will see celebrities triumph over bad-faith filers. Read more

12 Dec 2020

Social media and the right of publicity: what advertisers need to know

With no US federal right of publicity and the distinction between celebrities and non-celebrities becoming increasingly arbitrary, companies looking to advertise their products through the likenesses of individuals must be up to date with the latest case law in order to get a clear picture of the risks involved. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more