17 Jul

Measuring the ROI of online brand protection featuring research from Forrester (on demand)

As brands increasingly rely on selling online, they open up more opportunities for growth. However, this also exposes them to a greater risk of infringement online. Online brand protection is a rapidly evolving industry and – despite knowing it benefits their business – brands can have difficulty measuring its ROI. This webinar explored how leading brands can and should measure the impact of their online brand protection through:

  • Revenue increase from the elimination of counterfeit listings
  • Productivity gains through increased legal and business intelligence capabilities
  • Incremental compensation from successful litigations

Hosted by Lexology and chaired by World Trademark Review, this webinar took place on 2 May 2019 and featured presentations from Jan ten Sythoff, senior TEI consultant at Forrester and Simon Baggs, CEO & co-founder of Incopro.