As brands increasingly rely on selling online, they open up more opportunities for growth. However, this also exposes them to a greater risk of infringement online. Online brand protection is a rapidly evolving industry and – despite knowing it benefits their business – brands can have difficulty measuring its ROI. This webinar explored how leading brands can and should measure the impact of their online brand protection through:
- Revenue increase from the elimination of counterfeit listings
- Productivity gains through increased legal and business intelligence capabilities
- Incremental compensation from successful litigations
Hosted by Lexology and chaired by World Trademark Review, this webinar took place on 2 May 2019 and featured presentations from Jan ten Sythoff, senior TEI consultant at Forrester and Simon Baggs, CEO & co-founder of Incopro.