Long read

How to squeeze the best value out of newly acquired brands – a step-by-step approach

Poorly kept portfolios and badly managed assets can scupper the value of a tempting brand acquisition. However, the careful and methodical approach outlined here can help buyers and sellers alike avoid these pitfalls and maximise the chances of a successful M&A.

15 April 2021

What the rest of the world can learn from Latvia’s dealings with serial filer Michael Gleissner

The voracious filing activities of entrepreneur Michael Gleissner have flummoxed IP experts around the world for years. A closer look at a series of courtroom battles in one European country could help to pull back the curtain.

08 April 2021

Practice tips for combatting counterfeiters: an action plan for brands, manufacturers and retailers

Anti-counterfeiting cannot be a spectator sport – it needs players all through the supply chain. Robert Masters, Lisa Martens and Katy Carlyle at Sheppard Mullin have drawn up a clear strategy for both first and second-line defence in the US market.

01 April 2021

Green brands: how trademark law can promote sustainable business practices

While much has been written about how to protect green innovations using patents or utility models, trademarks could prove an unexpected ally for advocates of sustainability, especially when it comes to developing the market for environmental products and services.

25 March 2021

From Skykick to Brexit: the five EU developments every trademark expert needs to know about

We examine key takeaways from the biggest cases of the past 12 months and take a deep dive into what Brexit means for EU trademark owners.

18 March 2021

A countdown of the biggest trademark lessons from US courts in 2020

A whistlestop tour of US case law offers brand owners crucial pointers covering everything from generic.com marks to what constitutes useful trade dress.

11 March 2021

The top 25 trademark industry influencers – revealed

WTR identifies the movers and shakers set to shape the trademark landscape over the next couple of years.

04 March 2021

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