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Ciarán Coyle of New York brand extension agency LMCA explores the trends and structures driving best practice in a contemporary brand licensing programme – as well as the demands made on brands by today’s consumers and why authenticity is key.
24 June 2021
The EUIPO, the Intellectual Property Office of the Philippines and the Chilean National Institute share insights into what they are already doing to address diversity and inclusion within the workplace, while reducing their carbon footprints, along with how they plan to improve further.
17 June 2021
Over the past 18 months a number of brands have retired controversial mascots and characters. BakerHostetler’s Robert (“Red”) BG Horowitz runs through the key considerations brand owners should bear in mind if mascots are to stay current, as well as best practice for how to shelve them while retaining control.
10 June 2021
Beijing Kangrui Law Firm’s Echo Xu takes a deep dive into the amended Copyright Law – which came into force earlier this week – and sets out key recommendations for rights holders doing business in China.
03 June 2021
The pandemic and related effects of lockdown have had a big impact on the continent’s IP ecosystem. Vanessa Ferguson at Von Seidels runs through some of the most significant upheavals and sets out what rights holders should do to safeguard their brands.
27 May 2021
The Long Read: This year’s Global Trademark Benchmarking Survey reveals how stretched budgets at in-house trademark departments have hit law firm relationships – and how the covid-19 pandemic has shaped corporate brand strategies for most IP professionals.
20 May 2021
For over a decade, WTR has surveyed its readership for the Global Trademark Benchmarking Survey, which aims to identify how practice, strategies and threats are evolving. This year’s law firm results reveal the impact of the pandemic on trademark operations and which aspects have changed forever.
13 May 2021
The two key markets show no sign of reaching a consensus when it comes to assessing this vital aspect of trademark protection. Thankfully, Baker McKenzie’s Vlotina Liakatou, Dyan House and Karen Hays have set out a focused checklist for brand owners looking to protect their intangibles in both regions.
06 May 2021
As remote working has become du jour for many, WTR asks the IP offices of Canada, the European Union, Singapore, South Korea and the United Kingdom to reflect on the ups and downs of operating during a global pandemic – and what might remain of the systems developed over the past year.
29 April 2021
The Coca-Cola recipe may be the same, but the US Tax Court has ruled that the formula it was using to assign IP rights to subsidiaries is no good. Jonathan G Polak, Todd C Lady and Joseph Balthazor Jr unpick the case for practical tips on how other brands can avoid the same fate.
22 April 2021
Poorly kept portfolios and badly managed assets can scupper the value of a tempting brand acquisition. However, the careful and methodical approach outlined here can help buyers and sellers alike avoid these pitfalls and maximise the chances of a successful M&A.
15 April 2021
The voracious filing activities of entrepreneur Michael Gleissner have flummoxed IP experts around the world for years. A closer look at a series of courtroom battles in one European country could help to pull back the curtain.
08 April 2021
Anti-counterfeiting cannot be a spectator sport – it needs players all through the supply chain. Robert Masters, Lisa Martens and Katy Carlyle at Sheppard Mullin have drawn up a clear strategy for both first and second-line defence in the US market.
01 April 2021
While much has been written about how to protect green innovations using patents or utility models, trademarks could prove an unexpected ally for advocates of sustainability, especially when it comes to developing the market for environmental products and services.
25 March 2021
We examine key takeaways from the biggest cases of the past 12 months and take a deep dive into what Brexit means for EU trademark owners.
18 March 2021
A whistlestop tour of US case law offers brand owners crucial pointers covering everything from generic.com marks to what constitutes useful trade dress.
11 March 2021
WTR identifies the movers and shakers set to shape the trademark landscape over the next couple of years.
04 March 2021
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