Long read

European IP offices: a year in review and what to expect in 2023

As 2023 nears, representatives from major IP offices across Europe share their annual highlights and what trademark practitioners should look out for in the future.

24 November 2022

How NIL rights are reshaping the US college athletic landscape

A public debate has been raging around pay for student athletes, who have historically gone uncompensated while larger institutions profit from their name, image and likenesses. Amy Piccola and Levi Schy of Saul Ewing LLP discuss key takeaways from the latest round of changes.

17 November 2022

Tackling cross-border online infringement: key takeaways from Mary Kay v Alibaba

Brand owners need to take great care when devising their enforcement and litigation strategies when it comes to online platforms. Deacons’ Charmaine Koo and Alibaba Group's senior legal counsel Iris Li share some key takeaways from the decision that has solidified Hong Kong’s stance on cross-border online infringement.

10 November 2022

How to stand out in a crowded US register: new approaches for pharma marks

A crowded Class 5 requires new approaches to the challenges associated with selecting and clearing pharmaceutical trademarks in the United States.

03 November 2022

Major sporting events: IP challenges and opportunities for Web 3.0

The economics of events such as the FIFA World cup and the Olympic Games are changing rapidly, as is their sponsorship. With vast sums changing corporate hands, Lorenzo Litta of BRANDIT analyses what IP lawyers need to do to stay ahead as the online environment continues to evolve.

27 October 2022

How US franchises are weathering the storms of the Turbulent Twenties

The world of franchising is more uncertain than ever, with global stresses compounded by tension between the needs of an independent business owner and the long-term plans of a franchisor team.

20 October 2022

Seven key opportunities for IP lawyers in the NFT space

New challenges created by NFTs are causing headaches for brand owners across the world, but canny IP professionals could be the salve. Acacia Law partner and crypto expert Mark Warburton explores the numerous ways that brand protection is required in this fledgling space.

13 October 2022

Enforcing IP rights in the United Arab Emirates' new and improved legislative landscape

In March, a new Trademark Law came into effect, bringing sweeping changes to policy including a major upgrade to enforcement mechanisms. Rajiv Suri of Alsuwaidi & Company provides invaluable advice on IP strategy for this newly brand-friendly jurisdiction.

06 October 2022

The WHOIS blackout: the past, present and future of domain enforcement

The ability to enforce in the domain space has nosedived in the past few years, with new privacy laws restricting the availability of domain registrants’ personal data. Experts explain how rights holders can most effectively shape the future of the domain space.

29 September 2022

How to adapt your Vietnamese brand strategy in the wake of major IP law reforms

Sweeping changes to Vietnam’s IP Law are a wake-up call to businesses to overhaul their IP strategies. Vo Chi-Dung of Baker McKenzie offers invaluable advice to practitioners on creating the most effective response plan for the new measures.

22 September 2022

Asia-Pacific trends and top filers: 2021

In WTR’s annual Asia-Pacific deep dive, we take a look at major trends in 2021 as well as the top corporate and law firm filers across five key jurisdictions.

15 September 2022

How letters of consent for similar marks could serve China’s national interests

As the view towards letters of consent shifts, Anna Li, Monica Fang and George Chan of Simmons & Simmons assess their current evidentiary value in China by analysing all recently published decisions from the Beijing Intellectual Property Court and Beijing High Court.

08 September 2022

Madrid calling: the rise and rise of WIPO’s international trademark system

In an exclusive feature-length article, WIPO’s Denis Croze, Director, Madrid Information and Promotion Division, Madrid Registry, examines how the Madrid System continues to grow in terms of membership and use, and reveals some of the changes and improvements planned for the years ahead.

01 September 2022

How the challenging brand protection environment is affecting law firm trademark departments

With numerous socioeconomic challenges and rising workloads expected over the next 12 months, a wary approach is being adopted by most in the law firm industry.

11 August 2022

Trademark professionals express cautious optimism as covid brings new normal

Exclusive findings from this year’s WTR Benchmarking Survey reveal how in-house trademark departments have adjusted to the easing of covid restrictions around the world – and the significant brand protection challenges that corporate IP professionals now face.

04 August 2022

The problem with pay: are UK firms doing enough to reduce the gender pay gap?

Data analysis of recent gender pay gap reports from top trademark firms reveals a worrying trend across the legal industry.

28 July 2022

How to future proof your corporate domain-name strategy

Domain names has been a rapidly evolving space since inception and now with NFT domains and a second round of new gTLDs currently ramping up, it is more critical than ever to plan ahead. Chris Melka of Clarivate takes a deep dive into the most critical factors to consider.

21 July 2022

Landmark ruling could turn the tide against trademark hijackers in China

The Fujian High Court has upheld a ruling finding against persistent trademark hijackers, a critical issue in China’s IP landscape. DLA Piper’s Horace Lam and Allen Xu explore why the case is such a big step forward for brand owners in China.

14 July 2022

Regulating online shopping after the pandemic

The growth of e-commerce and m-commerce is making life easy for counterfeiters, but legislators and courts may yet come to the rescue of IP owners, while consumers are becoming more receptive to messages about brand integrity.

07 July 2022

A year at the EUIPO: an in-depth interview with executive director Christian Archambeau

In these volatile times, WTR’s Trevor Little sits down with the EUIPO’s Christian Archambeau to discuss how the trademark landscape is faring and how the office is innovating in response, including its use of blockchain and AI, as well as new API-based initiatives.

30 June 2022

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