Internet and Online

How to manage the brand risk of social media’s ‘cancel culture’

An online spat between authors highlights the brand risk associated with social media influencers and cancel culture, one brand expert says.

How to manage the brand risk of social media’s ‘cancel culture’
As Trump administration ends, trademark experts reflect on the highs and lows
20 Jan 2021

As Trump administration ends, trademark experts reflect on the highs and lows

Today officially marks the end of the presidency of Donald J Trump. After an unprecedented four years, WTR looks back at the brand-related positives and negatives of his time in office.

Derby Pie trademark dispute; Netherlands plain packaging; Sandris Laganovskis joins EUIPO – news digest
19 Jan 2021

Derby Pie trademark dispute; Netherlands plain packaging; Sandris Laganovskis joins EUIPO – news digest

In our latest round-up, we look at Global Icons becoming the worldwide licensing agent for Betty Boop, ECTA launching its committee elections, Hainan adopting measures to strengthen IP rights protections, and much more.

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20 Jan 2021

E-BOKS v EBOX: a trademark setback that e-Boks didn’t sign up for

Following a victory at the Swedish Patent and Market Court, electronic signature provider e-Boks was dealt a blow when the appeal court found that there was no likelihood of confusion between E-BOKS and EBOX. Read more

15 Jan 2021

Notorious Markets List 2020: USTR resists call to include US platforms as Alibaba and Amazon remain

The Office of the US Trade Representative has released the findings of its 2020 Review of Notorious Markets for Counterfeiting and Piracy. Read more

12 Jan 2021

The UDRP is not a forum for parties to resolve complex business disputes

This UDRP decision highlights the importance of clear contractual provisions that account for the use of a domain name pursuant to a business relationship, separate from other classes of intellectual property. Read more

8 Jan 2021

How the French IP office educates the public on IP systems

Pascal Faure, CEO of INPI, explains how the office engaged the public in IP matters in 2020 through online courses and annual awards. Read more

News

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8 Jan 2021

LVMH completes Tiffany acquisition; AWS blow for Amazon; new USPTO deputy trademarks commissioner – news digest

In our latest round-up, we look at E & J Gallo Winery acquiring over 30 brands from Constellation, Taste Beauty being picked up by Centric Brands,  IPEC's new annual IP report, and much more. Read more

15 Dec 2020

Trump weighs in on rebrand; Reddit acquires Dubsmash; USPTO director talks designs – news digest

In our latest round-up, we look at the IPR Center recognising Alibaba’s IP efforts, a battle for the Arcadia and Debenhams brands, brand enforcement lessons from a fake Dr Fauci, and much more. Read more

9 Dec 2020

Innovative INTA Girl Scouts campaign demonstrates creativity needed to promote trademarks to young people

INTA has announced an ambitious partnership with the Girl Scouts of Greater Los Angeles to promote the importance and value of trademarks and the dangers of counterfeit goods. Read more

3 Dec 2020

Amazon v InfoHealth and the reality of David versus Goliath trademark cases

In late November UK media reports seized on allegations of trademark bullying on the part of Amazon. However, this guest post argues that the situation was more nuanced than reported. Read more

Analysis

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8 Jan 2021

Counterfeit vaccines highlight dark web’s role in illicit supply chains

As nations begin the roll-out of covid-19 vaccines, there is a risk of bad actors cashing in on the unprecedented demand through dark web marketplaces. Read more

5 Jan 2021

Suggestion of applying contributory liability for counterfeit sales to e-commerce platforms proves divisive

Submissions to the USPTO on the possible application of contributory and/or vicarious trademark infringement liability to e-commerce platforms have revealed a clear division between the positions of e-commerce companies and rights holders. Read more

17 Dec 2020

WTR Brand Elite hits three-year high as share values rebound strongly

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

17 Dec 2020

“Not sure it is the right time”: practitioners question Chile’s move to approve the Madrid Protocol

Local experts have expressed concern that the country’s existing legal structures may not be ready to handle international registrations after joining the Madrid Protocol. Read more

Research

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11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

4 Sep 2020

The TikTok brand has gone global, which is a great feat, but now it faces a reckoning in the US

The video-sharing app is a highly attractive brand for its resonance with the Gen-Z demographic, but its relationship with China and status as a social media giant will create risks for whoever takes it on. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more

Insight

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12 Dec 2020

EU image rights: when the product is us

In the absence of a harmonised EU law on image rights, individuals are forced to rely on a combination of copyright and human rights claims to protect their most unique asset online – their own image. Read more

12 Dec 2020

Social media and the right of publicity: what advertisers need to know

With no US federal right of publicity and the distinction between celebrities and non-celebrities becoming increasingly arbitrary, companies looking to advertise their products through the likenesses of individuals must be up to date with the latest case law in order to get a clear picture of the risks involved. Read more

23 Apr 2020

Protecting electronics and consumables across the globe

As new technology constantly changes how counterfeiters interact with consumers the global nature of the crime has made it especially challenging for brand owners to track distribution channels. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more