Internet and Online

Managing finite filing budgets; the looming brand value crisis; Intel on diversity: new edition of WTR is now live

The Spring 2020 edition of WTR is now available online to subscribers, offering the latest litigation tips, insight into IP office innovation, wellbeing considerations, and much more.

Managing finite filing budgets; the looming brand value crisis; Intel on diversity: new edition of <em>WTR </em>is now live
Question marks over the future of brands already in decline pre-covid-19
3 Apr 2020

Question marks over the future of brands already in decline pre-covid-19

This year’s Brand Finance Global 500 ranking of the world’s most valuable brands reveals Chinese software giant Baidu, ride-hailing app Uber and US telecoms giant AT&T among those to have suffered the biggest brand value drop last year.

Trademark fame: academics find objective measure that could transform IP practice
2 Apr 2020

Trademark fame: academics find objective measure that could transform IP practice

A groundbreaking new study has created an empirical measure of trademark fame that academics claim could be rolled out in common IP practice.


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eBay successfully opposes registration of CARBAY for online retail of vehicles

The Israel Patent and Trademark Office has upheld eBay Inc’s opposition to the registration of CARBAY by a local car retail company, finding that there was a likelihood of confusion as to the origin of the services offered under the CARBAY mark. Read more

6 Apr 2020

Recruitment: Building the team behind the world’s top brand

As Amazon is crowned most valuable brand for the third year in a row, we take a closer look at what it takes to build and maintain the IP team behind this success. Read more

6 Apr 2020

China’s rapid expansion: a lasting impact on the trademark landscape

Chinese filing data reveals that while trademark output may be slowing down, local IP owners are just getting started as brand values skyrocket and focus turns to foreign registers. Read more

6 Apr 2020

Why the brand bubble could be about to burst

With over 20 years’ experience assessing the value of intangible assets worldwide, Brand Finance’s David Haigh warns that slow growth and an international crisis could mean that brands are on the brink of a global crash. Read more


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6 Apr 2020

WTR Industry Awards 2020: the shortlist revealed

The WTR Industry Awards 2020 honour leading trademark teams and individuals across a range of sectors. Here we unveil the shortlist. Read more

2 Apr 2020

Amazon not liable for storage of counterfeit goods, CJEU rules

The CJEU has ruled that Amazon is not legally liable for the storage of counterfeit goods. While the decision could be seen as a blow to the fight against fake goods, Amazon responded by pledging to ‘drive counterfeits to zero’. Read more

1 Apr 2020

WTR Industry Awards: the 2020 shortlisted teams and individuals unveiled

WTR is pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon. Read more

1 Apr 2020

Brand Finance Global 500 – the 2019 winners and what might happen next

In anticipation of the 2020 Brand Finance Global 500 analysis, due to published in the upcoming issue of WTR, CEO David Haigh reflects on the successes of Amazon and other retail brands last year – and how quickly things have changed since. Read more


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27 Mar 2020

Twitter: the land of risk and opportunity

The social media giant has found its voice, and is helping others to build and differentiate their own brands Read more

25 Mar 2020

While ‘Tokyo 2020’ will now take place in 2021, brands will get their time to shine

The Olympics is a world-renowned brand which lends its powerful reputation to its partners and sponsors. Given its reach and reputation, the IOC does not play around with its trademark protections. Read more

20 Mar 2020

Singapore’s goal of achieving top-tier status as a hub of innovation and IP looks attainable

Its local brands have an international focus, and big global names also flock to this market. Read more

17 Mar 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio. Read more


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13 Mar 2020

Class 9 applications skyrocket due to expansion – and domination – of the tech industry

Data analysis shows that software is the most popular product, and gaming companies are some of the top applicants within the industry. Read more

6 Mar 2020

How Microsoft’s calculated efforts at forging emotional connections have reinforced its brand strength

The company re-evaluated its brand strategy years ago, and since then has been consistently working to refine its image. Read more

28 Feb 2020

Fake news war erodes perception of media brands as US election cycle begins

The “fake news” war has weakened trust in media brands, and recovering could be an uphill battle. Read more

21 Feb 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels. Read more


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16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

16 Jan 2020

Lost in the Amazon: how to combat trademark infringement in the e-commerce marketplace

With the growing popularity of e-commerce, the rules by which sellers and buyers interact have changed. Read more

28 Feb 2018

Navigating the evolving landscape of social media

Although it is a hard truth that we must learn from our mistakes, it is also equally true that we can learn from the mistakes of others. Thus, it is essential for brands to learn from the failures and successes of the approaches adopted by their competitors in tackling online abuse in the social media environment. Read more

28 Feb 2018

The evolution of internet service provider and host liability

The sheer scope of online counterfeiting and the anonymity that the Internet provides counterfeiters necessitate that brand owners look to internet service providers – whose roles in the world of e-commerce are essential – for assistance in blocking or preventing counterfeiters from using their services. Read more