In an in-depth discussion with Sophie Anger, associate general counsel of marketing properties for the global petcare unit of Mars Incorporated, she offers enforcement tips, explains how efficiency is her guiding principle, and much more.
World Trademark Review speaks with Allison Cantor, principal counsel at ESPN, about how she balances her role as the company’s sole in-house trademark counsel with her other commitments, the difficulties posed by the implementation of GDPR, and much more.
We speak to Daniel McKinnon, head of global brand protection at New Balance, about his approach to trademark enforcement, “paltry” damages awarded in China, the problems of “parasite brands”, and much more.
World Trademark Review speaks to Shama Elliott, IP manager at American International Group (AIG), who explains the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing insurance brands, and more. Read more
In our latest interview providing exclusive insights from leading corporate trademark professionals, we speak with Joshua Burke, senior IP counsel at US consumer foods conglomerate General Mills.
Pablo Amat Rodriguez talks to us about his IP work at e-commerce brand Groupon. He reveals how he meets the distinctive IP challenges the trademark department faces, working with law firms, and much more. Read more
Industry experts confident that demand for advanced data analytics will continue to rocket. However, in terms of substantive prosecution work, there is no expectation that such services will replace the work of attorneys any time soon. Read more
Rotary International connects 1.2 million members from more than 35,000 clubs. While this creates policing and educational challenges, the network also represents a unique resource on which the team can draw. Read more
Following a brief interlude for INTA’s Annual Meeting in Seattle, our series of articles providing insights into the work of leading corporate trademark professionals returns this week with insights from Robert Hagelstam. Read more
World Trademark Review catches up with Jerry Xia, deputy general counsel and chief IP counsel, Asia Pacific, for Honeywell. He shares his insights into how the Chinese brand protection landscape has developed in recent years, offers some practical tips for managing trademarks in the region. Read more
World Trademark Review sits down with Jennifer Chung, who until recently was assistant general counsel at Time Inc. She tells us about the keys to smooth collaboration between legal and non-legal business departments, why she values curiosity above all else, and much more. Read more
A new research paper foresees a future in which brain scans transform the current understanding of trademarks. We speak with the author on how so-called "neuromarks" could be used as evidence in IP disputes. Read more
For the second in our series of exclusive interviews, Diane Hamer of BBC Worldwide expands on the company’s efforts to guard against genericide and the challenges managing a brand as beloved as Doctor Who. Read more
In the first of a series of interviews with leading corporate trademark professionals, Relani Belous outlines the brand challenges she is tackling in her new role as general counsel of Stan Lee’s Pow! Entertainment. Read more