In November last year, Deborah Hampton made history when she was elected to be the first African-American officer at INTA. She sits down with WTR to discuss her journey and the state of diversity in the industry. Read more
Michael Ding, head of IP operations, Asia, Middle East and Africa, at the ABB Group, tells WTR how the company approaches brand protection and anti-counterfeiting. Read more
Fnatic is giving fans the opportunity to have a stake in the team, driving online consumer engagement past more than just ephemeral online views. Read more
WTR spoke to Re about AIPLA’s priorities for the next year, how it has weathered tough financial conditions and how it continues to support its membership. Read more
Also the 2021 INTA president, Dare sat down with WTR to explain how she has approached the management of both Oracle’s portfolio and the role that the INTA community has played in it. Read more
For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of interviews with association and industry leaders. Read more
More than many, Velcro has to fight to defend its brand name from the threat of genericism. Tish Berard discusses what she does to educate the public on the importance of brands. Read more
In an in-depth interview,David Modzeleski explains how Discovery Inc’s IP strategy is just as creative as the company’s TV show creation teams. Read more
Roger Evans discusses how the company has developed a unique brand strategy alongside its PRRPs and argues the negative effect plain packaging has for consumers. Read more
Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration. Read more
Cliff Webb and Olga Stansell discuss how they've led PayPal’s lean two-person trademark and brand protection team in one of the world's fastest-moving companies. Read more
As Aunt Jemima gets a brand overhaul, one legal expert suggests that PepsiCo has an opportunity to drive meaningful change through engagement and discussion of racial inequalities. Read more
We sat down with Richard Goddard to discuss the organisation’s strategic direction for his two-year tenure, the spectre of Brexit and how the institute is adapting to current conditions. Read more
Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events. Read more
The legal profession has been slower than most to pick up cloud platforms. WTR spoke with Terry Dohrmann, chief revenue officer at Litify, on why law firms should embrace them. Read more
Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio. Read more
In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market. Read more
Continuing our series on the WIPO nominees for director general, WTR sits down with Ghanaian candidate Edward Kwakwa. A senior director at WIPO, he highlights the importance of bringing lesser developed countries into WIPO ecosystems. Read more
WTR spoke to the Republic of Kazakhstan’s Saule Tlevlessova in the run-up to the WIPO director general elections. She is the current president of the Eurasian Patent Organisation and held multiple positions at WIPO for almost two decades. Read more
WTR sat down with FIFA's Daniel Zohny at INTA's recent Europe conference 'Brands, Sports, and E-sports: A Brand ®evolution' to discuss how e-sports could radically change the work of sports IP professionals. Read more
WTR interviews Peru's candidate for the director general election at WIPO. Ivo Gagliuffi Piercechi currently leads his country’s IP office, Indecopi, one of the most innovative in South America and has similarly big plans for WIPO. Read more
We speak to Colombia's candidate for the WIPO director general position, Marco M Alemán, who explains how his expertise and intimate understanding of WIPO’s inherently multilateral ethos make him the ideal candidate for the job. Read more
@WTR_Alerts RT @lexlanham: should influencers be liable for knowingly accepting payment to promote counterfeit goods?
@WTR_Alerts says yes in this op… Read more
09Apr2021
@WTR_Alerts RT @WTR_Alerts: Out now - WTR’s first Special Report, charting the rise of mass filers and their impact on trademark ecosystem: https://t.c…Read more