We sit down with former INTA president and JT International IP, trademark and design director Ronald van Tuijl to learn how tobacco brands are evolving in the face of consumer health concerns and new regulations.
More and more companies are waking up to the fact that success relies on proprietary assets. But how do you know when the time is right to conduct a brand valuation? And what do you do with the final results? Read more
How the team responsible for protecting the likes of Dettol and Lysol juggles broader corporate identity questions with a growing portfolio under constant threat of infringement. Read more
Evolving industries and a renewed brand focus require a new way of navigating trademark issues, reveals Ford chief trademark counsel Sharon Sorkin. Read more
Chief trademark counsel Sharon Sorkin reveals how she has been realigning legal with Ford’s renewed brand priorities in her first two years on the job. Read more
Trussardi general counsel Sara Citterio takes a refreshingly optimistic view of the challenges that her small department faces in the evolving fashion industry. Read more
Starbucks managing director, corporate counsel for global brand protection and intellectual property Batur Oktay reveals how the US coffee chain giant handles a portfolio of more than 18,000 trademarks spanning over 80 countries. Read more
Gazprom Neft head of trademarks Vadim Nyunyaev reveals how his team is optimising in-house operations and raising the bar for other Russian companies, in an exclusive WTR interview. Read more
Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle. Read more
WTR sits down with lead counsel trademarks Frank Schöne-de la Nuez and paralegal Anabela Mendes de Oliveira to hear how global biotech leader CSL Behring nurtures a paralegal team that goes above and beyond its traditional remit. Read more
Online brand protection provider Incopro has become the latest in a series of acquisitions by Corsearch. We sat down with CEOs Tobi Hartmann and Simon Baggs to learn more about the deal, including what it means for customers, future tech offerings and brand advocacy work. Read more
In an exclusive interview, Ugreson Maistry, trademark and IP counsel at the Forest Stewardship Council, reveals why teaming up with industry players not only benefits the environment, but also helps raise the profile of sustainability groups. Read more
Christian Louboutin group general counsel Xavier Ragot reveals how the legal department at one of the world’s most famous luxury brands has spent the past decade improving education and awareness in the IP space to fight counterfeiting and protect its iconic red sole mark. Read more
WTR sits down with Christa Cole, head of legal brand development, enforcement and licensing at Nestlé USA Inc, to hear how a three-person team handles the company’s highest-grossing portfolio. Read more
In a candid conversation with Elisabeth Escobar, WTR hears how the hotel company has weathered the storm faced by the hotel sector in the pandemic. Read more
Daniel McKinnon, global head of brand protection at New Balance, tells WTR how he has created a resilient and effective enforcement approach. Read more
In November last year, Deborah Hampton made history when she was elected to be the first African-American officer at INTA. She sits down with WTR to discuss her journey and the state of diversity in the industry. Read more
Michael Ding, head of IP operations, Asia, Middle East and Africa, at the ABB Group, tells WTR how the company approaches brand protection and anti-counterfeiting. Read more
Fnatic is giving fans the opportunity to have a stake in the team, driving online consumer engagement past more than just ephemeral online views. Read more
WTR spoke to Re about AIPLA’s priorities for the next year, how it has weathered tough financial conditions and how it continues to support its membership. Read more
Also the 2021 INTA president, Dare sat down with WTR to explain how she has approached the management of both Oracle’s portfolio and the role that the INTA community has played in it. Read more
For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of interviews with association and industry leaders. Read more
More than many, Velcro has to fight to defend its brand name from the threat of genericism. Tish Berard discusses what she does to educate the public on the importance of brands. Read more
@WTR_Alerts RT @KhurramHusain: Why does so much trademark fraud appear to originate from Pakistan? Fascinating answer in this piece on #Axact and it's… Read more
