Interview

“The myths can make companies disengage” – exclusive interview with IP Australia’s China representative

Charlotte Trinh has big ambitions to grow the role and push for more engagement between Australian brand owners and the Chinese IP system.

“The myths can make companies disengage” – exclusive interview with IP Australia’s China representative
“The secret sauce is communication” – exclusive interview with Oracle’s Tiki Dare
14 Oct 2020

“The secret sauce is communication” – exclusive interview with Oracle’s Tiki Dare

Also the 2021 INTA president, Dare sat down with WTR to explain how she has approached the management of both Oracle’s portfolio and the role that the INTA community has played in it.

From the <em>WTR</em> archive: association insights
10 Oct 2020

From the WTR archive: association insights

For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of interviews with association and industry leaders.

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24 Sep 2020

More than just the video: how Velcro’s trademark team is educating the world about genericism

More than many, Velcro has to fight to defend its brand name from the threat of genericism. Tish Berard discusses what she does to educate the public on the importance of brands. Read more

28 Aug 2020

Aggressive enforcement and broad filings: exclusive interview with Discovery’s in-house counsel

In an in-depth interview, David Modzeleski explains how Discovery Inc’s IP strategy is just as creative as the company’s TV show creation teams. Read more

20 Aug 2020

Going toe to toe with Crocs’s copycat market: exclusive interview with Heike Bhonsle

WTR sits down with Bhonsle to discuss how she keeps 'love them or hate them' brand Crocs's counterfeit and prosecution needs in step. Read more

17 Aug 2020

“There’s no evidence that plain packaging reduces smoking”: exclusive interview with British American Tobacco’s head of trademarks

Roger Evans discusses how the company has developed a unique brand strategy alongside its PRRPs and argues the negative effect plain packaging has for consumers. Read more

14 Aug 2020

How cross-collaboration helps Wells Fargo’s trademark team to repair reputational damage

Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration. Read more

6 Jul 2020

A tech giant with a portfolio to match: exclusive interview with PayPal’s in-house counsel

Cliff Webb and Olga Stansell discuss how they've led PayPal’s lean two-person trademark and brand protection team in one of the world's fastest-moving companies. Read more

18 Jun 2020

Why continued community engagement is critical alongside PepsiCo’s removal of Aunt Jemima brand

As Aunt Jemima gets a brand overhaul, one legal expert suggests that PepsiCo has an opportunity to drive meaningful change through engagement and discussion of racial inequalities. Read more

15 Jun 2020

Developing new tech solutions to fix vulnerabilities: exclusive interview with AB InBev’s Pieter van den Bulck

WTR hears how Anheuser-Busch InBev stays ahead of the curve for global protection and the innovative technology it has developed. Read more

13 May 2020

Fighting fake coronavirus treatments: exclusive interview with Gilead’s Gretchen Stroud

Stroud explains to WTR how Gilead protected its brands assets when remdesivir drug hit the headlines as a potential treatment for covid-19. Read more

29 Apr 2020

“Brexit hasn’t been forgotten”: exclusive interview with newly elected CITMA president

We sat down with Richard Goddard to discuss the organisation’s strategic direction for his two-year tenure, the spectre of Brexit and how the institute is adapting to current conditions. Read more

23 Apr 2020

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan

Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events. Read more

9 Apr 2020

Demystifying the security myths on legal cloud platforms: interview with Litify’s Terry Dohrmann

The legal profession has been slower than most to pick up cloud platforms. WTR spoke with Terry Dohrmann, chief revenue officer at Litify, on why law firms should embrace them. Read more

17 Mar 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio. Read more

27 Feb 2020

How intellectual property transformed the e-sports industry: interview with Fnatic’s Andrew Cooke

In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market. Read more

26 Feb 2020

WIPO director general elections: exclusive interview with Ghana candidate Edward Kwakwa

Continuing our series on the WIPO nominees for director general, WTR sits down with Ghanaian candidate Edward Kwakwa. A senior director at WIPO, he highlights the importance of bringing lesser developed countries into WIPO ecosystems. Read more

25 Feb 2020

WIPO director general elections: exclusive interview with Kazakhstan candidate Saule Tlevlessova

WTR spoke to the Republic of Kazakhstan’s Saule Tlevlessova in the run-up to the WIPO director general elections. She is the current president of the Eurasian Patent Organisation and held multiple positions at WIPO for almost two decades. Read more

24 Feb 2020

Bringing sports and e-sports IP strategies together: interview with FIFA’s Daniel Zohny

WTR sat down with FIFA's Daniel Zohny at INTA's recent Europe conference 'Brands, Sports, and E-sports: A Brand ®evolution' to discuss how e-sports could radically change the work of sports IP professionals. Read more

20 Feb 2020

WIPO director general elections: exclusive interview with Peru candidate Ivo Gagliuffi Piercechi

WTR interviews Peru's candidate for the director general election at WIPO. Ivo Gagliuffi Piercechi currently leads his country’s IP office, Indecopi, one of the most innovative in South America and has similarly big plans for WIPO. Read more

18 Feb 2020

WIPO director general elections: Colombian nominee Marco M Alemán exclusive interview

We speak to Colombia's candidate for the WIPO director general position, Marco M Alemán, who explains how his expertise and intimate understanding of WIPO’s inherently multilateral ethos make him the ideal candidate for the job. Read more

14 Feb 2020

Corsearch to launch unified brand protection service: exclusive interview

Corsearch acquired its second brand protection firm last month in a bid to cement its place in the market. WTR sat down with the CEOs of Pointer Brand Protection and Yellow Brand Protection to discuss the company’s plans. Read more

12 Feb 2020

The race to become WIPO director general: exclusive interview with Nigerian nominee Adebambo Adewopo

WTR has reached out to the eight WIPO director general nominees to get the inside track on why they are the best candidate for the role. In the first of the series, we hear from Nigerian candidate Adebambo Adewopo. Read more

4 Feb 2020

Why law firms need CEOs: exclusive interview with Harness Dickey’s Bill Coughlin

Bill Coughlin, previously CEO of Ford Global Technologies, has taken up this role at Harness Dickey – a first for the firm. As more law firms appoint CEOs, both with and without legal experience, WTR speaks to Coughlin to find out why this trend is set to continue. Read more

28 Jan 2020

How mental health awareness initiatives are changing the legal workplace

As firms become wise to the drastic toll that poor mental health takes on the legal workforce, what are they doing to tackle the problem directly? WTR looks at EIP's mental health first-aider scheme and catches up with Dentons' chief mindfulness officer. Read more

27 Jan 2020

From the NBA to INTA: exclusive interview with Ayala Deutsch

WTR sat down with Ayala Deutsch, executive vice president and deputy general counsel at NBA Properties and new INTA president, to talk about her plans for the future and how the association will address the challenges facing the trademark industry. Read more

8 Jan 2020

Tackling the stigma of disability in intellectual property: interview with IP Ability co-chairs

WTR speaks to Marianne Privett and Francesca Rivers, the co-chairs of IP Ability, a new community attempting to address diversity and inclusion challenges for neurodiverse and physically disabled IP professionals. Read more

25 Nov 2019

Handling secret corporate rebrands: exclusive interview with Expedia’s Jennifer Bollen

Playing an integral role in managing Expedia Group's expansive portfolio is Jennifer Bollen, senior paralegal, who speaks to WTR about the challenge of managing a secret rebrand. Read more

25 Nov 2019

Inside INTA’s India operations: exclusive interview

Gauri Kumar joined INTA to take on the role of India consultant in June 2015. In an exclusive in-depth interview with WTR, she highlights the policy issues that brands should be tracking in the country. Read more

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