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Interview

Small but mighty: how Zippo prioritises its trademark enforcement efforts 

WTR sat down with Beth Seals, general counsel at Zippo, to get the inside track on how her team ensures that the company’s products have real-world legal protections – and how these are brandished to fend off infringers.

Small but mighty: how Zippo prioritises its trademark enforcement efforts 
11 Sep 2019

Rethinking law firm operations: Stephen Coates on why he left Amazon to build an IP boutique 

With almost a decade of experience in-house, Stephen Coates has left Amazon to start his own boutique IP practice. He spoke to WTR on how to pull off such a move and how he is seeking to rewrite the law firm rulebook.

23 Aug 2019

Connecting continents: exclusive interview with EUIPO head of IP Key Latin America 

IP Key Latin America seeks to bridge an IP knowledge gap between the European Union and the host of diverse countries in Latin America. WTR spoke to Pedro Duarte, head of IP Key Latin America, for insight into the project’s successes.

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16 Aug 2019

Wrestling with a heavyweight portfolio: exclusive interview with WWE’s IP counsel 

At the helm of WWE’s IP department reign two central figures: Lauren Dienes-Middlen and Matthew Winterroth. WTR asked them to reveal the secrets of their success.  Read more

13 Aug 2019

Diversity in the legal workplace: exclusive interview with the co-chair of Women in IP

Joanna Conway, co-chair of Women in IP, reflects on the diversity challenges that exist in the legal IP world and how the organisation is working to improve the environment. Read more

8 Aug 2019

Branding lessons from Barbie: interview with professor of law Dan Hunter 

Mattel has wielded intellectual property to protect Barbie since her creation in 1959, building one of the most identifiable brands of the 20th century. Professor Dan Hunter notes that there are practical lessons to be learned from Mattel’s innovative enforcement strategies. Read more

24 Jul 2019

Diversity in the legal workplace: exclusive interview with Finnegan’s first managing partner of colour

Newly appointed managing partner at Finnegan, Anand Sharma is the first person of colour in the position. He discusses with WTR the challenges of creating a sustainable diverse workforce. Read more

16 Jul 2019

Diversity in the legal workplace: interview with the global chair of A&O’s LGBT+ network

This week, Stonewall, an LGBT+ rights charity, named Allen & Overy one of its Top Global Employers. WTR sat down with Jim Ford, chair of the firms A&Out network, to discuss the importance of LGBT+ diversity and inclusion in law firms. Read more

10 Jul 2019

Intel director of trademarks reveals the key ingredients for successful brand protection

Christopher George, director of trademarks and brands at Technology and Consumer Electronics Team of the Year Intel, has spoken to WTR about the difficulties his team faces when tasked with protecting the brands of so-called ‘ingredient’ tech components, rather than final products.   Read more

28 Jun 2019

How Alibaba is fighting IP infringement on two fronts

Alibaba Vice President Matthew Bassiur invites brands to collaborate with the company in the fight against fakes as the group collects WTR’s award for Asia-Pacific Team of the Year. Read more

27 Jun 2019

Build bridges, tell the truth: WTR Lifetime Achievement winner on the key to enforcement success

The eminent Jack Chang sits down with WTR to give an insight into his varied career. From establishing the China Anti-counterfeiting Coalition and the Quality Brands Protection Committee to being personally thanked by Vice Premier Madam Wu Yi for his work, Chang has significantly altered the trademark landscape in China. Read more

26 Jun 2019

FIFA reflects on scoring an IP enforcement win at the 2018 World Cup in Russia

Daniel Zohny, IP head at FIFA, looks back at the intense workload taken on by his team during the 2018 World Cup and looks forward to the next tournament as the worthy winner of WTR’s Sports, Entertainment and Media Team of the Year. Read more

20 Jun 2019

Protecting a public participation-based brand: exclusive interview with Guinness World Records

Speaking exclusively to WTR, Raymond Marshall, general counsel for Guinness World Records, reveals how he juggles the family-friendly brand’s reputation and the threat of genericide. Read more

20 Jun 2019

How effective teamwork drives 7-Eleven’s trademark strategy

Alison McDade, senior trademark counsel at 7-Eleven, reveals why communication and integration are key to protecting the IP rights of the world’s largest convenience store franchise. Read more

19 Jun 2019

The Scotch Whisky Association faces Brexit and GI infringement with a stiff upper lip

Lindesay Low, deputy director – legal at the Scotch Whisky Association, reveals how the company has upheld enforcement efforts amid Brexit chaos and why it remains confident in the face of international infringement, proving itself the worthy winner of WTR’s Not-for-Profit Organisation Team of the Year. Read more

19 Jun 2019

The Scotch Whisky Association faces Brexit and GI infringement with a stiff upper lip

Lindesay Low, deputy director – legal at the Scotch Whisky Association, reveals how the company has upheld enforcement efforts amid Brexit chaos and why it remains confident in the face of international infringement, proving itself the worthy winner of WTR’s Not-for-Profit Organisation Team of the Year. Read more

17 Jun 2019

How the Reckitt Benckiser trademark team took restructuring in its stride

Restructuring can cause a number of headaches for a company, but the WTR Household and Consumer Goods Team of the Year, Reckitt Benckiser, has proven that adaptability and effective communication are the secret to ensuring that enforcement efforts remain uncompromised during times of upheaval. Read more

7 Jun 2019

From big law to boutique: the risks and opportunities of a career-changing move 

For trademark counsel in private practice, the move from a large law firm to a boutique one is a daunting one. In an exclusive interview, Lauren Emerson from Leason Ellis tells us about why the move, for her, was worth the risk. Read more

30 Apr 2019

Creating efficiencies in a data-dominated world: inside GSK’s cross-functional IP services division

Sophie Bodet, vice president of legal brand protection and IP services at GSK, tells WTR about how recent collaborations between the patent and brand teams have delivered tangible efficiencies to the wider business – evidencing the return on investment of internal cooperation. Read more

25 Apr 2019

Many trademark offices are still trying to grasp service brands: exclusive interview with American Airlines’ Donald Broadfield

Donald Broadfield, chief IP and data counsel at American Airlines, explains how he seeks to overcome the challenges of protecting the company’s service brands, and emphasises the importance of crafting contracts that prevent IP disputes with commercial partners. Read more

15 Apr 2019

“You need to be willing to stay the course”: brand management insights from Coty Inc’s Joseph Conklin

In an exclusive interview with WTR, Joseph Conklin, senior vice president and global deputy general counsel for beauty company Coty Inc, has revealed how he approaches brand rights enforcement and ensures cross-company collaboration. Read more

4 Apr 2019

Managing a merger: exclusive interview with Marriott’s Elizabeth Regan

Marriott International’s vice president and assistant general counsel for global intellectual property reveals her approach to managing trademarks for the company’s 30 hospitality brands and how her team handled the company’s acquisition of Starwood Hotels and Resorts. Read more

28 Mar 2019

How Signify’s IP team undertook its global rebrand from Philips Lighting: exclusive interview

Senior IP counsel Joeri Mombers provides a detailed insider’s view of lighting giant Signify's "once in a lifetime" trademark project. Read more

22 Mar 2019

How Mastercard is adapting to the digital era and going sonic – exclusive interview

Even widely known and well-established companies must continuously adapt their brand strategies to suit the changing technological and commercial environment. This is a key concern at Mastercard, whose head of intellectual property Colm Dobbyn and senior IP counsel Francesca Silverman spoke to WTR this week. Read more

15 Mar 2019

Plain packaging is a trademark issue, not a tobacco issue – exclusive interview with JT International

Ronald van Tuijl of JT International explains to WTR the distinctive set of trademark challenges that his team faces, what he looks for when enlisting law firms, how plain packaging is affecting his practice, and more. Read more

7 Mar 2019

How to manage a Fortune 30 trademark portfolio with a lean team: Phillips 66 exclusive

Managing the trademark portfolio of a Fortune 30 company with a lean in-house team poses a distinctive set of challenges, as Craig Stone, senior IP counsel at oil and gas giant Phillips 66 Company, explains to WTR. Read more

28 Feb 2019

How to manage brands at a technology licensing company – exclusive interview with Arm’s David Llewellyn

Arm Holdings’ head of trademarks explains how he made the company’s brand function more visible to colleagues and licensing partners, and why he is a strong advocate of bringing trademark work in-house. Read more

21 Feb 2019

Why every trademark lawyer should spend time in-house: exclusive interview with Bacardi’s Anna Panka

While legal know-how is critical for law firm practitioners, an understanding of the corporate business environment should not be underestimated. That is the message conveyed by Anna Panka, senior counsel at Bacardi, in an exclusive interview with WTR. Read more

20 Feb 2019

“We all need to embrace change, whether we like it or not”: exclusive interview with INTA CEO

WTR speaks with Etienne Sanz de Acedo about how INTA is evolving, as well as the need for trademark practitioners to embrace the new. Read more

14 Feb 2019

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy. Read more

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trending

1

Rethinking law firm operations: Stephen Coates on why he left Amazon to build an IP boutique 

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Small but mighty: how Zippo prioritises its trademark enforcement efforts 

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The evolution of Airbnb’s trademark strategy, and what it means for law firm collaborations

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Protecting a public participation-based brand: exclusive interview with Guinness World Records

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Diversity in the legal workplace: interview with the global chair of A&O’s LGBT+ network

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