Interview

Creating efficiencies in a data-dominated world: inside GSK’s cross-functional IP services division

Sophie Bodet, vice president of legal brand protection and IP services at GSK, tells WTR about how recent collaborations between the patent and brand teams have delivered tangible efficiencies to the wider business – evidencing the return on investment of internal cooperation.

Creating efficiencies in a data-dominated world: inside GSK’s cross-functional IP services division
25 Apr 2019

Many trademark offices are still trying to grasp service brands: exclusive interview with American Airlines’ Donald Broadfield

Donald Broadfield, chief IP and data counsel at American Airlines, explains how he seeks to overcome the challenges of protecting the company’s service brands, and emphasises the importance of crafting contracts that prevent IP disputes with commercial partners.

15 Apr 2019

“You need to be willing to stay the course”: brand management insights from Coty Inc’s Joseph Conklin

In an exclusive interview with WTR, Joseph Conklin, senior vice president and global deputy general counsel for beauty company Coty Inc, has revealed how he approaches brand rights enforcement and ensures cross-company collaboration.

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4 Apr 2019

Managing a merger: exclusive interview with Marriott’s Elizabeth Regan

Marriott International’s vice president and assistant general counsel for global intellectual property reveals her approach to managing trademarks for the company’s 30 hospitality brands and how her team handled the company’s acquisition of Starwood Hotels and Resorts. Read more

28 Mar 2019

How Signify’s IP team undertook its global rebrand from Philips Lighting: exclusive interview

Senior IP counsel Joeri Mombers provides a detailed insider’s view of lighting giant Signify's "once in a lifetime" trademark project. Read more

22 Mar 2019

How Mastercard is adapting to the digital era and going sonic – exclusive interview

Even widely known and well-established companies must continuously adapt their brand strategies to suit the changing technological and commercial environment. This is a key concern at Mastercard, whose head of intellectual property Colm Dobbyn and senior IP counsel Francesca Silverman spoke to WTR this week. Read more

15 Mar 2019

Plain packaging is a trademark issue, not a tobacco issue – exclusive interview with JT International

Ronald van Tuijl of JT International explains to WTR the distinctive set of trademark challenges that his team faces, what he looks for when enlisting law firms, how plain packaging is affecting his practice, and more. Read more

7 Mar 2019

How to manage a Fortune 30 trademark portfolio with a lean team: Phillips 66 exclusive

Managing the trademark portfolio of a Fortune 30 company with a lean in-house team poses a distinctive set of challenges, as Craig Stone, senior IP counsel at oil and gas giant Phillips 66 Company, explains to WTR. Read more

28 Feb 2019

How to manage brands at a technology licensing company – exclusive interview with Arm’s David Llewellyn

Arm Holdings’ head of trademarks explains how he made the company’s brand function more visible to colleagues and licensing partners, and why he is a strong advocate of bringing trademark work in-house. Read more

21 Feb 2019

Why every trademark lawyer should spend time in-house: exclusive interview with Bacardi’s Anna Panka

While legal know-how is critical for law firm practitioners, an understanding of the corporate business environment should not be underestimated. That is the message conveyed by Anna Panka, senior counsel at Bacardi, in an exclusive interview with WTR. Read more

20 Feb 2019

“We all need to embrace change, whether we like it or not”: exclusive interview with INTA CEO

WTR speaks with Etienne Sanz de Acedo about how INTA is evolving, as well as the need for trademark practitioners to embrace the new. Read more

14 Feb 2019

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy. Read more

11 Feb 2019

The evolution of Airbnb’s trademark strategy, and what it means for law firm collaborations

Alica Del Valle, lead counsel for IP, marketing, PR and content at Airbnb, expands on the Silicon Valley company’s fast-changing trademark strategy, what it demands from law firm partners and the creation and protection of its Chinese brand, Aibiying. Read more

31 Jan 2019

How Novartis is building a consistent brand strategy across four business units

In an exclusive interview, Myrtha Hurtado Rivas from pharmaceutical giant Novartis reveals how changes to the company’s trademark strategy created more effective cross-unit cooperation. Read more

24 Jan 2019

How collaboration in the Swiss watch industry keeps brands one step ahead of infringers

Vincent Stauffer, trademark counsel at the Federation of the Swiss Watch Industry, speaks exclusively to WTR about his industry's fight against fakes and struggle to protect Swissness rights worldwide. Read more

17 Jan 2019

Four key relationships at the heart of Teva’s pharmaceutical trademark management – exclusive interview

Laurence Rickles, chief trademark counsel at Teva, provides tips for successful pharmaceuticals brand rights management, and the four relationships that success depends on. Read more

10 Jan 2019

How Discovery wields a range of rights to fight piracy: exclusive interview

At Discovery Inc, anti-piracy efforts go beyond the sending of enforcement letters and filing lawsuits, with trademark rights a key weapon in the company’s armoury, explains senior vice president of intellectual property and litigation David Modzeleski. Read more

3 Jan 2019

Sandvik’s multi-layered approach to brand protection – exclusive interview

We sit down with Sandvik AB’s trademark and brand protection lead Charlotte Falck, who explains how she uses interactions with commercial colleagues to create business matrix ratings in a bid to identify enforcement priorities. Read more

13 Dec 2018

“Sometimes you need a firm that will shoot from the hip”: insights from 7-Eleven’s Allison McDade

In an exclusive interview, Allison McDade shared her approach to tackling imitation convenience stores in Asia and explained the challenges stemming from the company’s expansion. Read more

30 Nov 2018

“An encouraging evolution of the laws in China” – exclusive interview with NBCUniversal’s Monique Cheng Joe

WTR speaks with Monique Cheng Joe, head of brands and content at NBCUniversal, about the significant challenges of managing intellectual property for a global media and entertainment conglomerate. Read more

20 Nov 2018

“Whatever Brexit looks like, it’s going to cost businesses money”: exclusive interview with Antony Douglass of Specsavers

Antony Douglass, legal director at Specsavers, sits down with WTR to explain the benefits of in-sourced portfolio management, reflects on Brexit, restricted WHOIS, and much more. Read more

27 Sep 2018

“IPOs can be at the forefront of digital transformation in governments” – interview with INAPI’s outgoing director

Maximiliano Santa-Cruz is leaving his role as national director of Chile’s National Institute of Industrial Property (INAPI). In an exclusive interview with WTR, he tells us that the role of IP offices must evolve to meet the challenges of the modern world. Read more

14 Sep 2018

“There is no one-size-fits-all approach to enforcement” – exclusive interview with Mars Inc’s Sophie Anger

In an in-depth discussion with Sophie Anger, associate general counsel of marketing properties for the global petcare unit of Mars Incorporated, she offers enforcement tips, explains how efficiency is her guiding principle, and much more. Read more

7 Sep 2018

“GDPR has made brand rights enforcement online much more difficult” – exclusive interview with ESPN’s Allison Cantor

World Trademark Review speaks with Allison Cantor, principal counsel at ESPN, about how she balances her role as the company’s sole in-house trademark counsel with her other commitments, the difficulties posed by the implementation of GDPR, and much more. Read more

16 Aug 2018

“What I saw in China 8 years ago, I am now seeing in Brazil”: insights from New Balance’s brand protection lead

We speak to Daniel McKinnon, head of global brand protection at New Balance, about his approach to trademark enforcement, “paltry” damages awarded in China, the problems of “parasite brands”, and much more. Read more

9 Aug 2018

“We try to pick our battles carefully”: exclusive interview with AIG’s Shama Elliott

World Trademark Review speaks to Shama Elliott, IP manager at American International Group (AIG), who explains the value non-lawyers can add to trademark departments, sheds light on some of the key challenges facing insurance brands, and more. Read more

2 Aug 2018

Authorities should distinguish between ads and trademarks: exclusive interview with PepsiCo’s Sergio Barragan

We speaks with Sergio Barragan of beverage giant PepsiCo to discover his approach to managing the company’s extensive Latin American brand portfolio. Read more

25 Jul 2018

“If people ask me what I do, I say that I sell cereal”: perspectives on brand management at General Mills

In our latest interview providing exclusive insights from leading corporate trademark professionals, we speak with Joshua Burke, senior IP counsel at US consumer foods conglomerate General Mills. Read more

20 Jul 2018

“E-commerce platforms make huge efforts to protect brands’ rights”: exclusive interview with Groupon’s Pablo Rodriguez

Pablo Amat Rodriguez talks to us about his IP work at e-commerce brand Groupon. He reveals how he meets the distinctive IP challenges the trademark department faces, working with law firms, and much more. Read more

22 Jun 2018

“Successful strategy is rooted in looking forward”: Amazon on protecting the world’s most valuable brand

Exclusive insights from Dana Brown Northcott, Amazon.com’s associate general counsel, intellectual property. Read more

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