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Interview

Fighting fake coronavirus treatments: exclusive interview with Gilead’s Gretchen Stroud

Stroud explains to WTR how Gilead protected its brands assets when remdesivir drug hit the headlines as a potential treatment for covid-19.

Fighting fake coronavirus treatments: exclusive interview with Gilead’s Gretchen Stroud
“Brexit hasn’t been forgotten”: exclusive interview with newly elected CITMA president
29 Apr 2020

“Brexit hasn’t been forgotten”: exclusive interview with newly elected CITMA president

We sat down with Richard Goddard to discuss the organisation’s strategic direction for his two-year tenure, the spectre of Brexit and how the institute is adapting to current conditions.

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan
23 Apr 2020

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan

Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events.

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9 Apr 2020

Demystifying the security myths on legal cloud platforms: interview with Litify’s Terry Dohrmann

The legal profession has been slower than most to pick up cloud platforms. WTR spoke with Terry Dohrmann, chief revenue officer at Litify, on why law firms should embrace them. Read more

17 Mar 2020

Brand management for a B2B company with a fan base: exclusive interview with Salesforce’s trademark team

Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio. Read more

27 Feb 2020

How intellectual property transformed the e-sports industry: interview with Fnatic’s Andrew Cooke

In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market. Read more

26 Feb 2020

WIPO director general elections: exclusive interview with Ghana candidate Edward Kwakwa

Continuing our series on the WIPO nominees for director general, WTR sits down with Ghanaian candidate Edward Kwakwa. A senior director at WIPO, he highlights the importance of bringing lesser developed countries into WIPO ecosystems. Read more

25 Feb 2020

WIPO director general elections: exclusive interview with Kazakhstan candidate Saule Tlevlessova

WTR spoke to the Republic of Kazakhstan’s Saule Tlevlessova in the run-up to the WIPO director general elections. She is the current president of the Eurasian Patent Organisation and held multiple positions at WIPO for almost two decades. Read more

24 Feb 2020

Bringing sports and e-sports IP strategies together: interview with FIFA’s Daniel Zohny

WTR sat down with FIFA's Daniel Zohny at INTA's recent Europe conference 'Brands, Sports, and E-sports: A Brand ®evolution' to discuss how e-sports could radically change the work of sports IP professionals. Read more

20 Feb 2020

WIPO director general elections: exclusive interview with Peru candidate Ivo Gagliuffi Piercechi

WTR interviews Peru's candidate for the director general election at WIPO. Ivo Gagliuffi Piercechi currently leads his country’s IP office, Indecopi, one of the most innovative in South America and has similarly big plans for WIPO. Read more

18 Feb 2020

WIPO director general elections: Colombian nominee Marco M Alemán exclusive interview

We speak to Colombia's candidate for the WIPO director general position, Marco M Alemán, who explains how his expertise and intimate understanding of WIPO’s inherently multilateral ethos make him the ideal candidate for the job. Read more

14 Feb 2020

Corsearch to launch unified brand protection service: exclusive interview

Corsearch acquired its second brand protection firm last month in a bid to cement its place in the market. WTR sat down with the CEOs of Pointer Brand Protection and Yellow Brand Protection to discuss the company’s plans. Read more

12 Feb 2020

The race to become WIPO director general: exclusive interview with Nigerian nominee Adebambo Adewopo

WTR has reached out to the eight WIPO director general nominees to get the inside track on why they are the best candidate for the role. In the first of the series, we hear from Nigerian candidate Adebambo Adewopo. Read more

4 Feb 2020

Why law firms need CEOs: exclusive interview with Harness Dickey’s Bill Coughlin

Bill Coughlin, previously CEO of Ford Global Technologies, has taken up this role at Harness Dickey – a first for the firm. As more law firms appoint CEOs, both with and without legal experience, WTR speaks to Coughlin to find out why this trend is set to continue. Read more

28 Jan 2020

How mental health awareness initiatives are changing the legal workplace

As firms become wise to the drastic toll that poor mental health takes on the legal workforce, what are they doing to tackle the problem directly? WTR looks at EIP's mental health first-aider scheme and catches up with Dentons' chief mindfulness officer. Read more

27 Jan 2020

From the NBA to INTA: exclusive interview with Ayala Deutsch

WTR sat down with Ayala Deutsch, executive vice president and deputy general counsel at NBA Properties and new INTA president, to talk about her plans for the future and how the association will address the challenges facing the trademark industry. Read more

8 Jan 2020

Tackling the stigma of disability in intellectual property: interview with IP Ability co-chairs

WTR speaks to Marianne Privett and Francesca Rivers, the co-chairs of IP Ability, a new community attempting to address diversity and inclusion challenges for neurodiverse and physically disabled IP professionals. Read more

25 Nov 2019

Handling secret corporate rebrands: exclusive interview with Expedia’s Jennifer Bollen

Playing an integral role in managing Expedia Group's expansive portfolio is Jennifer Bollen, senior paralegal, who speaks to WTR about the challenge of managing a secret rebrand. Read more

25 Nov 2019

Inside INTA’s India operations: exclusive interview

Gauri Kumar joined INTA to take on the role of India consultant in June 2015. In an exclusive in-depth interview with WTR, she highlights the policy issues that brands should be tracking in the country. Read more

19 Nov 2019

“There’s a lot of suffering out there” – leading academic warns of the legal profession’s mental health problem

Richard Collier, a professor of law and social theory at Newcastle University, tells WTR why he is concerned for the mental health of a generation of lawyers, and what the industry can do to effectively improve employee wellbeing. Read more

7 Nov 2019

Unpacking a most peculiar global trademark: exclusive interview with American Red Cross’s Allison Leader

The Red Cross emblem embodies many of the most important qualities of globally recognised brands, yet its separate societies work independently. Director, legal counsel Allison Leader explains how the American Red Cross has led the pack. Read more

21 Oct 2019

Crafting cross-company collaboration: exclusive interview with Uber’s Rafa Gutierrez

While a relatively young brand, Uber faces the gamut of IP risks – from phishing to genericism. Rafa Gutierrez explains how he keeps the platform’s IP fully protected. Read more

16 Oct 2019

Tackling bullying and sexual harassment in the legal workplace: exclusive interview with Kieran Pender

The International Bar Association released a groundbreaking study on bullying and sexual harassment in the legal profession earlier this year. WTR caught up with the project's leader, Kieran Pender, in the midst of a global awareness campaign centred on this problem rife within the industry. Read more

4 Oct 2019

Inside Law Firm 2.0: is the FisherBroyles model the future for all?

Boasting a unique compensation model, no fixed real estate and flexible work, FisherBroyles is taking aim at becoming the law firm of the future. Read more

2 Oct 2019

Countering copycat restaurants and resisting cease-and-desist marketing stunts: exclusive interview with TGI Fridays

TGI Fridays trademark lead Leanne Stendell explains how she built an in-house trademark team from the ground up to meet the needs of a restaurant chain with over 50 years of goodwill. Read more

26 Sep 2019

A safe pair of hands: exclusive interview with INTA’s new Washington DC director

Jennifer McDowell has replaced Deborah Cohn as director of the INTA Washington DC office. She explains her biggest priorities for the office and how she plans to continue the good work that Cohn was doing. Read more

23 Sep 2019

How to build the IP dream team: exclusive interview with Mark McVicar

Producing excellent work consistently can’t be achieved by simply hiring impeccable talent. WTR spoke to Winkler Partners' Mark McVicar about what it takes to be an effective team leader and the keys to finding and refining junior talents. Read more

20 Sep 2019

“It’s the fear of the unknown”: Microsoft’s Priscilla Gomes on why AI should be embraced by the legal community

At this week's INTA Trademark Administrators and Practitioners meeting, WTR sat down with Priscilla Gomes, a paralegal in the Windows and games department of Microsoft, to find out whether fears of AI are warranted or misguided by legal professionals. Read more

12 Sep 2019

Small but mighty: how Zippo prioritises its trademark enforcement efforts

WTR sat down with Beth Seals, general counsel at Zippo, to get the inside track on how her team ensures that the company’s products have real-world legal protections – and how these are brandished to fend off infringers. Read more

11 Sep 2019

Rethinking law firm operations: Stephen Coates on why he left Amazon to build an IP boutique

With almost a decade of experience in-house, Stephen Coates has left Amazon to start his own boutique IP practice. He spoke to WTR on how to pull off such a move and how he is seeking to rewrite the law firm rulebook. Read more

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Fighting fake coronavirus treatments: exclusive interview with Gilead’s Gretchen Stroud

2

“There’s a lot of suffering out there” – leading academic warns of the legal profession’s mental health problem

3

Inside Law Firm 2.0: is the FisherBroyles model the future for all?

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