Work Area: Brand management

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Cryptoplanet: brand protection in a world of blockchain and NFTs

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Rosanne Yang from InfoLawGroup looks at current brand protection issues in the digital Wild West to analyse what rights holders can do to monitor and enforce, and what to expect in the years ahead

27 September 2022

The data is in – the metaverse is here to stay

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

One could be forgiven for envisioning the brand implications of Web 3.0 as an obstacle on the distant horizon, however, the reality is that these threats may be just around the corner. As exclusive WTR data – as well as other recent research from respected providers – reveals, the brand protection opportunities and challenges are close at hand, and strategies should be put in place to prepare before it is too late

27 September 2022

The rise of the metaverse: what it means for brand owners

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Taylor Wessing’s Christian Tenkhoff and Sylvia Burgess-Tate delve into the metaverse and virtual reality to see what brands have been doing, what the online world could look like by 2027, how it could affect trademark law and what rights holders can do to prepare

27 September 2022

The evolution of social media: a brand protection perspective

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Francesca Witzburg of Loza & Loza explores how the digital environment is changing in the light of Web 3.0 and what rights holders must do to prepare

27 September 2022

The in-house trademark department of 2027: preparing for an innovative future

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

Pieter van den Bulck – until recently the global director of intellectual property at AB InBev  – shares the innovations that he sees as key for corporate trademark departments in the years ahead

27 September 2022

NFTs and the metaverse: game changers or passing fad?

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

WTR’s panel of industry experts share their views on emerging Web 3.0 technologies and on the brand-protection environment

27 September 2022

The imitation game: the impact of AI on trademark law and practice

Featured in WTR Special Report Q3 2022: Brand protection 2027: Why trademark practitioners must prepare for the future now

HGF attorneys Lee Curtis and Rachel Platts reveal some of the game-changing ways that AI is shaping the trademark space and predict innovations that may occur over the next five years

27 September 2022

‘No justification’ – the legal fight to end the USPTO’s residential address requirement

A dispute between a trademark attorney and the USPTO, which seeks to reverse the domicile address requirement, has been escalated to the US Court of Appeals for the Federal Circuit.

26 September 2022

IP offices grappling with metaverse-related marks, with Chinese examiners rejecting up to 80% of applications

INTA roundtable highlights challenges surrounding metaverse-related trademarks, with association to publish white paper later this year.

23 September 2022

Ukraine IPO releases annual report; Crocs settles Walmart suit; Google sued over Vizier brand name – news digest

In our latest round-up, we look at Egypt launching a national IP strategy, the IP Office of New Zealand updating its trademark practice guidelines, and much more.

23 September 2022

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