Out with the old, in with the new: five rules for rebranding in the United States
Dickinson Wright’s Alison Frey provides an IP perspective on how and why to rebrand so as prevent infringement and create a legally strong brand on which a successful company can be built
To read more
Register for limited access
Register to receive our weekly newsletter and access two of our subscriber-only articles per month.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.