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Anti-counterfeiting and Online Brand Enforcement: Global Guide 2023

Anti-counterfeiting and Online Brand Enforcement: Global Guide 2023

Now in its 16th year, The Anticounterfeiting and Online Brand Enforcement: Global Guide combines the latest strategic analysis with practical, country-by-country exploration of the best protection around the world, enabling brand owners to stay one step ahead of the counterfeiters.

Introduction

Evaluating corporate anti-counterfeiting efforts after the pandemic

Helena Rother
INTA

Special focus

Securing your online brand: A step-by-step guide to conducting a comprehensive brand risk assessment

Tim Brown
Com Laude

How to identify and subvert counterfeiters in e-commerce marketplaces

Elliott Champion
CSC

Building a robust offline anti-counterfeiting programme: China focus

Michele Ferrante
FERRANTE Intellectual Property

Taking online anti-counterfeiting efforts from the Internet to the real world

Saif Khan and Prajjwal Kushwaha
Anand and Anand

How to create a robust online anti-counterfeiting programme

Manisha Singh and Priyanka Anand
LexOrbis

Country overviews

Brazil: Economic success matched by jump in counterfeiting

Rafael Lacaz Amaral and Raquel Corrêa Barros
Kasznar Leonardos

China: Investment in protection, enforcement and courts signals growing anti-counterfeiting focus

Elian Xue
Kangxin Partners

France: EU legislation and amended national IP code prove a formidable combination

Karine Disdier-Mikus and Pierre Nieuwyaer
Fiducial Legal By Lamy

Germany: EU directives, international treaties and domestic initiatives boost IP protection

Reinhard Fischer and Tamara Moll
COHAUSZ & FLORACK

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