This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

There is no requirement to use a mark in order to acquire trademark rights. The Romanian trademark system is based on the first-to-file principle and registration is possible without preliminary use. However, where a trademark is refused registration for lack of distinctiveness, this can be overcome by showing that the mark has acquired distinctiveness through extensive use.


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