This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

When a pharmaceutical company chooses a trademark for a new drug, it is advisable to conduct a search in the Trademark Register before using the mark or filing a trademark application with the Trademark Office. The search is intended to determine whether there are prior registrations or applications for trademarks that are confusingly similar to the proposed mark and cover identical goods or goods of the same description as the requested goods.


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