This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

Counterfeiting is a global problem and India has not remained unaffected. Failure to enforce IP rights impacts on foreign investment and results in losses to rights holders in terms of reduced sales, lower profits, damage to brand value and reputation, and consumer distrust. With regard to health and safety, the risks posed to consumers by counterfeits hardly need elaborating. Meanwhile, losses to industry and consumers have a collateral effect on the government, including reduced tax revenue and increased expenditure on public welfare, insurance and health services, as well as job losses.


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