Return on investment – proving that protection pays

This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

Over the past five years, the Internet has become a vital route to market for pretty much all sectors and a core platform for business. Whether booking travel, finding the best deal for car insurance, doing the weekly supermarket shop or buying luxuries, today’s consumer more often than not starts with an online experience. In fact, according to eMarketer, e-commerce business-to-consumer sales topped $1 trillion in 2012, growing by an estimated 21.1%, and estimated to grow by an additional 18.3% in 2013 (see www.emarketer.com/Article/ Ecommerce-Sales-Topped-1-Trillion-FirstTime-2012/1009649).

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