Protecting your brand from online counterfeiting – the rogue action

This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

The Office of the US Trade Representative is forecasting that the volume of pirated and counterfeit goods sold online will soon surpass that of goods sold by street vendors and in other physical markets. With the market for counterfeit and pirated goods estimated to be as high as $600 billion annually worldwide, and legitimate worldwide e-commerce sales expected to top $1.25 trillion by the end of 2013, today one in four e-commerce transactions likely involves counterfeit goods.


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