Online brand protection: further down the rabbit hole we go

Online brand enforcement sounds like a strong term, but what does it really mean? How do you know when you need an online brand enforcement programme and what do you focus on? Should you focus on anti-counterfeiting measures, copyright infringement, phony domains or diversion of trade? There is no simple answer. This article aims to provide an overview of various issues that arise when planning an online brand enforcement programme and its practical applications.

Download
 

Get unlimited access to all WTR content