Online brand protection: further down the rabbit hole we go

This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

Online brand enforcement sounds like a strong term, but what does it really mean? How do you know when you need an online brand enforcement programme and what do you focus on? Should you focus on anti-counterfeiting measures, copyright infringement, phony domains or diversion of trade? There is no simple answer. This article aims to provide an overview of various issues that arise when planning an online brand enforcement programme and its practical applications.

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