Foreword

It is a pleasure to welcome you to the inaugural edition of Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment – the latest publication to join the World Trademark Review portfolio. The online challenges faced by trademark counsel and brand protection specialists are in a constant state of flux. Whether through the creation of new forums in which counterfeit goods are sold, the adoption of increasingly sophisticated strategies by cybersquatters and phishers or the expansion of the Internet itself, the evolution of the online world means that brand protection specialists cannot afford to stand still.

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