Creating a cost-effective gTLD trademark policing programme

This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

The new generic top-level domain (gTLD) programme is the single largest change to the Internet since its inception. The liberalisation of the root zone to allow commercial organisations, communities and brand holders to own and operate their own suffixes, such as ‘.web’, ‘.shop’ or even ‘.ninja’, has been one of the most debated topics in recent years.


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