International strategies for fast-moving consumer goods

This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

In recent years counterfeiting has reached unprecedented levels. A number of factors have contributed to this situation. First, the former communist countries of the Eastern Bloc opened their doors to the global market without having either the culture or the legal framework to tackle counterfeiting. On the contrary, this behaviour was tolerated and at times even supported by local authorities


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