This is an Insight article, written by a selected partner as part of WTR's co-published content. Read more on Insight

“Actually, I am very glad that people can buy Armani – even if it’s a fake. I like the fact that I’m so popular around the world.” Giorgio Armani may have said this in a moment of altruistic fervour, but the fact remains that for the majority of rights holders, curbing piracy is a Herculean challenge.


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