17
Jun
2020
This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route. Read more
12
Jun
2020
This iconic ice cream brand’s response to the Black Lives Matter movement has been applauded for its authenticity and transparency. The company is well-versed in social activism, which has been the backbone of the business since day one. While brand building is not the purpose of its pursuit of a better society, it is a welcome side benefit. Read more
5
Jun
2020
The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years. Read more
22
May
2020
Slumping economies and ongoing lockdown orders present opportunities for the food and drink industry’s bigwigs to recapture market share from challenger companies Read more
