Food and Beverage

How effective teamwork drives 7-Eleven’s trademark strategy

Alison McDade, senior trademark counsel at 7-Eleven, reveals why communication and integration are key to protecting the IP rights of the world’s largest convenience store franchise.

How effective teamwork drives 7-Eleven’s trademark strategy
19 Jun 2019

The Scotch Whisky Association faces Brexit and GI infringement with a stiff upper lip

Lindesay Low, deputy director – legal at the Scotch Whisky Association, reveals how the company has upheld enforcement efforts amid Brexit chaos and why it remains confident in the face of international infringement, proving itself the worthy winner of WTR’s Not-for-Profit Organisation Team of the Year.

15 Jun 2019

Apple tops designation ranking as companies eye Vietnam expansion

The Southeast Asian country already had a thriving economy, but it is now directly benefiting from the trade war between the US and China as companies like Apple consider relocating production lines.  

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19 Jun 2019

Tasteless NOVICHOK - is it?

The Board of Appeal of the European Union Intellectual Property Office has upheld the rejection of the application to register the mark NOVICHOK for alcohol, beers and non-alcoholic beverages under the rarely invoked Article 7(1)(f) of Regulation 2017/1001.  Read more

18 Jun 2019

THE PATISSIER case: the registrability of foreign-language marks in Singapore

A Singapore boutique cake shop has successfully defended its registration for the mark THE PATISSIER (the French word ‘pâtissier’ means ‘pastry chef’) for a range of goods and services relating to bakery products. Read more

13 Jun 2019

Why CBD-infused food and beverages could be ripe for a labelling class action

Despite the rise in hemp-based cannabidiol food and beverage products, manufacturers looking to enter the market face a number of stumbling blocks when it comes to labelling. Identifying these in advance will be key to avoid marketing that may be interpreted as misleading or false advertising. Read more

7 Jun 2019

HALLOUMI - a cheesy trademark dilemma

Two opposition procedures filed by the Foundation for the Protection of the Traditional Cheese of Cyprus, which owns the collective mark HALLOUMI, have had different outcomes before the Swedish Patent and Trademark Office.   Read more

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19 May 2019

What brands need to know about the trademark activity of Michael Gleissner

WTR has reported extensively on the massive trademark filing operation of multimillionaire businessman Michael Gleissner. For those not fully aware of this activity, we have put together an infographic that illustrates the potential impact for brands. Read more

17 May 2019

INTA Annual Meeting is a record-breaker, Brexit energy drink denied, and Florida Man trademark spat: news digest

In our latest round-up, we look at a new study that finds 25% of online purchases are for fakes, the EU General Court ruling on a NEYMAR mark, counterfeit containers seized in Malta, tips on making a brand matter, and much more. Read more

16 May 2019

From Apple to Zwilling: the world’s leading corporate trademark professionals revealed

Released today, the third edition of the WTR 300: The World’s Leading Corporate Trademark Professionals identifies the individuals deemed to be the leading lights of the corporate trademark world.  Read more

10 May 2019

Scotch Whisky in Korea, Pakistan IPO tackles fakes, and Samsung domain: news digest

In our latest round-up, we look at applications rising at the Philippines IP Office, a perfume trademark battle, a debate over whether the Wikipedia brand has been tarnished by WikiLeaks, and much more. Read more

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5 Jun 2019

Plain packaging threat rises as UK body recommends regime for confectionery and sugary drinks

The Institute for Public Policy Research has recommended that plain packaging be extended to confectionery, crisps and high-sugar drinks. Now is the time for the trademark voice to be heard. Read more

29 May 2019

CJEU on products evoking a designation of origin: Don Quixote only rides the plains of La Mancha!

The Court of Justice of the European Union has concluded that the use of figurative signs and words that evoke a geographical area which is associated with a protected designation of origin may constitute an unlawful evocation of the latter. Read more

21 May 2019

ILPTO upholds registration of former Soviet trademarks for sweets

The Israel Patent and Trademark Office has considered an interesting dispute concerning several marks registered in the name of two major Russian confectionery manufacturers for sweets from the Soviet era. Read more

21 May 2019

Smooth victory for Bega in peanut butter trade dress case against Kraft

A dispute between Bega Cheese and Kraft Foods in Australia has been resolved with the Federal Court awarding Bega the exclusive rights to use a distinctive yellow, red and blue packaging to market its peanut butter.  Read more

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5 Apr 2019

How South Africa’s predicted economic upswing will create opportunities for brands and their advisors

The country is seeing increased interest from international entities - particularly from the US; this will likely grow in scale as not only the South African economy develops, but as other emerging markets on the African continent grow.  Read more

29 Mar 2019

Data analysis reveals that top 50 US applicants have significantly decreased filings over past decade

While the volume of applications filed at the USPTO has steadily increased in recent years, the top 50 US applicants are filing fewer trademark applications each year, with a significant decrease visible over a 10-year period. So what is going on? Read more

15 Mar 2019

What Turkey’s domestic economic difficulties mean for brands and their advisers 

Political and economic circumstances have made it difficult for domestic brands to build value, which could prove to be a setback for future growth. However, this could also create opportunities for law firm practitioners. Read more

8 Mar 2019

From the old to the new: inside Mondelēz’s evolving brand portfolio strategy

The snack giant has traditionally focused on existing famous brands; however, the healthy living trend now presents both challenges and opportunity. Read more

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1 May 2018

Recent and developing trends in false advertising disputes

A group of senior trademark and brand professionals convened in New York in January to discuss recent and developing trends in false advertising law. This special report details some of the key points and presents essential takeaways.

1 Nov 2017

India: Food and beverage products in the branding crosshairs

As the Indian food and beverage market becomes increasingly alluring to brand owners, the courts are witnessing an eruption in trade dress protection and advertising disputes. Read more

1 Nov 2017

Mexico: Make your product pop – but make sure it is well protected

Products need innovative strategies to stand out on shop shelves, especially in the food and beverage sector. While such marketing can increase sales, it also risks compromising trademark protection Read more

1 Nov 2017

Russia: Shifting tides of protection in the food and beverage sector

Although trade dress is an essential tool for brand owners trying to boost consumer recognition in the food and beverage sector, enforcing trademark protection can be a thorny issue Read more