Food and Beverage

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth

Apple has replaced Amazon at the top of the Brand Finance Global 500 2021 ranking of the world’s most valuable brands following a stellar 87% increase in brand value over the past year.

Apple wrestles ‘most valuable brand’ crown from Amazon as diversification drives growth
WeChat nudges past Ferrari to top brand strength rankings
26 Jan 2021

WeChat nudges past Ferrari to top brand strength rankings

WeChat has been named the world’s strongest brand in new research from Brand Finance, with Ferrari dropping to second place and Sber moving up to third.

A close look at the United Kingdom’s post-Brexit GI regime
25 Jan 2021

A close look at the United Kingdom’s post-Brexit GI regime

In an exclusive guest post, experts at Hogan Lovells explore the current status of geographical indications in the United Kingdom – and what the future could hold for their protection.


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21 Jan 2021

Swissness – recent developments in the protection of the ‘Swiss’ brand

Following a recent evaluation of the Swissness legislation, which came into force four years ago, the Federal Council has noted that there is no need to revise the legislation, but there is still a need for action and enforcement - particularly abroad. Read more

21 Jan 2021

A not so EASY task after all: easyGroup’s EASY mark found to be devoid of distinctive character

easyGroup’s attempt to strengthen its rights in the EASY family of marks has been thwarted by the UKIPO, which refused to register the mark EASY for various services in Classes 35, 39 and 43. Read more

19 Jan 2021

Derby Pie trademark dispute; Netherlands plain packaging; Sandris Laganovskis joins EUIPO – news digest

In our latest round-up, we look at Global Icons becoming the worldwide licensing agent for Betty Boop, ECTA launching its committee elections, Hainan adopting measures to strengthen IP rights protections, and much more. Read more

19 Jan 2021

IN v IN BAR: US nutrition company Weider successful in Singapore opposition proceedings

Weider Global Nutrition, the owner of the mark IN and ‘in’-formative marks in Class 32, has prevailed in opposition proceedings against the registration of IN BAR for nutritional supplements in Class 5. Read more


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12 Jan 2021

Elon Musk brand confusion; Burger King rebrand; Subway to expand licensing footprint – news digest

In our latest round-up, we look at Unilever offloading the Bertolli business, thousands of counterfeit designer masks seized in Kentucky, South Korea adopting a Vegan certification mark, and much more. Read more

8 Jan 2021

LVMH completes Tiffany acquisition; AWS blow for Amazon; new USPTO deputy trademarks commissioner – news digest

In our latest round-up, we look at E & J Gallo Winery acquiring over 30 brands from Constellation, Taste Beauty being picked up by Centric Brands,  IPEC's new annual IP report, and much more. Read more

5 Jan 2021

Lego infringement sentences upheld; The Mandalorian tops piracy list; counterfeit face masks seized – news digest

In our latest round-up, we look at a new technology aiming to combat fake whisky, Novagraaf acquiring Thomsen Trampedach, how 2020 was a good year for purchasing well-known retail brands, and much more. Read more

15 Dec 2020

Trump weighs in on rebrand; Reddit acquires Dubsmash; USPTO director talks designs – news digest

In our latest round-up, we look at the IPR Center recognising Alibaba’s IP efforts, a battle for the Arcadia and Debenhams brands, brand enforcement lessons from a fake Dr Fauci, and much more. Read more


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13 Jan 2021

US Supreme Court denies certiorari to parody case, leaving Ninth Circuit open to forum shopping, expert says

Trademark experts say that the move has left the Ninth Circuit as the “go-to circuit for declaratory actions for non-infringement”. Read more

17 Dec 2020

WTR Brand Elite hits three-year high as share values rebound strongly

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

16 Dec 2020

“You cannot stop the IP train”: experts consider impact of Australia-China trade disputes on rights holders

The political relationship between Australia and China has further broken down. But IP experts remain confident that the tensions will not have a dramatic impact on brand work. Read more

9 Dec 2020

Dealing with cut budgets and fighting fakes during a pandemic: interview with Starbucks’ Batur Oktay

WTR sits down with Batur Oktay to explore how he led the Starbucks IP team through the many challenges created by covid-19 this year. Read more


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18 Sep 2020

As bankruptcy numbers rise so does the availability of, sometimes discounted, intellectual property

In this week’s exclusive data analysis we take a look at the trademark portfolios that have either recently changed hands or are owned by companies that have filed for Chapter 11 bankruptcy – revealing the two key features that make intangibles attractive to buyers. Read more

11 Sep 2020

Russia exhibits strong filings growth on the back of changes to its intellectual property system

Back-end work continues to improve the registry and trademark landscape. Subsequently, there has been a noticeable uptick in local brands pushing for the protection of their rights. Read more

28 Aug 2020

Economies are battered but many major offices set for record trademark numbers

As the data continues to be updated, we are able to get a better understanding of the extent of the coronavirus’ impact on the trademark ecosystem. Read more

31 Jul 2020

Revealed: Jonathan Morton, Nyall Engfield and Benjamin Becker are top China representatives at USPTO

A year on from the USPTO's domicile rule change, new data shows the leading China-based representatives on trademark applications at the agency. Read more


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6 Jul 2020

High Court cans counterfeit beer importer’s weak defence

Malaysian court’s recent ruling in favour of a brewer follows established case law on registration but notes sound public health reasons for cracking down on fake alcoholic beverages. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

1 May 2018

Recent and developing trends in false advertising disputes

A group of senior trademark and brand professionals convened in New York in January to discuss recent and developing trends in false advertising law. This special report details some of the key points and presents essential takeaways. Read more

1 Nov 2017

Italy: Salumi shows how innovative packaging can be crucial for food and beverage sector

Rights holders’ innovative use of design demonstrates that in the modern market, food packaging is a vital advertising tool which is also eligible for IP rights protection. Read more