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Food and Beverage

How Starbucks is protecting its brand in China – exclusive interview

Batur Oktay, who leads Starbucks’ IP committee, explains how the company is working with Chinese authorities to tackle counterfeiting and provides insights into its changing prosecution strategy.

How Starbucks is protecting its brand in China – exclusive interview
8 Feb 2019

Irish Whiskey GI protection, no-deal Brexit anti-counterfeiting “travesty”, and Alibaba and eBay on fakes: news digest

In our latest round-up, we look at Brainbase raising money to bolster its licensing platform, the discovery of fake leukaemia drugs, the EUIPO turning to blockchain to fight counterfeiting, and much more.

6 Feb 2019

Apple and Monster named "biggest trademark bullies" but take ranking with pinch of salt

In our latest opinion column, we examine a new list of the biggest “trademark bullies”, which may generate discussion but should be treated with caution.

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15 Feb 2019

CJEU confirms likelihood of confusion between LUBELSKA and LUBECA

The Court of Justice of the European Union has dismissed an appeal brought by the Republic of Poland in opposition proceedings concerning the figurative sign LUBELSKA and the earlier German word mark LUBECA. Read more

7 Feb 2019

TTAB reverses refusal to register Starbucks' green circle on white cup, but green circle alone lacks acquired distinctiveness

The US Trademark Trial and Appeal Board has reversed a refusal to register a mark consisting of a green circle on a white cup for coffee, tea and restaurant services, finding that Starbucks’ drawing was a substantially exact representation of the mark as used on the specimens of use. Read more

4 Feb 2019

Consumer Protection Bill will transform landscape for celebrity endorsements

The new Consumer Protection Bill would introduce liability for celebrity endorsers who fail to carry out sufficient due diligence before endorsing goods or services - although the bill is silent as to what this actually entails. Read more

4 Feb 2019

'Warrior' from Gladiator found to have infringed WARRIOR trademark

The Intellectual Property Enterprise Court in London has found that Daniel Singh, ‘Warrior’ from the TV series Gladiator, infringed KBF Enterprises’ WARRIOR trademark for food supplements. Read more

News

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1 Feb 2019

Super Bowl fakes crackdown, Burger King trolls McDonald’s trademark loss, and Monaco joins TMview: news digest

In our latest round-up, we look at how Africa lacks anti-counterfeiting tools, how a growing proportion of companies are affected by infringement, Bulgaria bolstering its digital trademark offering, and much more. Read more

29 Jan 2019

Prosecco GI dispute stalls trade deal, Brexit counterfeit fears, and new Benelux director general: news digest

In our latest round-up, we look at Swedish trademark legislation updating to align with the new EU directive, an controversial Oxford University trademark application, counterfeit wine in China, and much more. Read more

14 Jan 2019

Amazon and Toyota CEOs top male-dominated brand ambassador ranking

New study ranks corporate CEOs as brand ambassadors, with Amazon’s Jeff Bezos topping the list. The research highlights the gender disparity that exists at the higher echelons of company management. Read more

5 Dec 2018

“A significant blow for Cadbury” – UK Court of Appeal decision puts purple trademark at risk

According to experts, the decision at the UK Court of Appeal leaves Cadbury's purple trademark “vulnerable” and could spur competitor Nestlé to consider options in terms of cancelling the registration. Read more

Analysis

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1 Feb 2019

Asahi’s acquisition of Fuller’s shows value of brands in overseas expansion

This Japanese company's purchase is only one of a number of deals in the industry, with key players bolstering their premium beer portfolios. Read more

30 Jan 2019

5-HOUR ENERGY case: registrar finds bad faith by inference

In opposition proceedings brought by International IP Holdings LLC against Lehman Holdings Limited’s applications to register a series of marks, the Hong Kong registrar has found that the only reasonable inference was that the applicant had copied the opponent’s mark.   Read more

30 Jan 2019

McDonald's BIG MAC trademark cancelled due to non-use in David versus Goliath dispute

Irish fast-food chain Supermac’s has successfully cancelled the McDonald’s BIG MAC mark. The case, which arose after McDonald’s opposed Supermac’s own mark, highlights the need for even the largest of companies to diligently file good-quality evidence of genuine use. Read more

21 Jan 2019

Composite suit for design infringement and passing off is maintainable, holds Special Bench of Delhi High Court

Overruling an earlier decision of the Full Bench in a similar case, a Special Bench of the Delhi High Court has held in Carlsberg Breweries v Som Distilleries that a composite suit for design infringement and passing off may be maintained. Read more

Research

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10 Aug 2018

Food delivery marks on the rise, as Starbucks leads the way in restaurant brand filings: exclusive data analysis

In this week’s industry data report we look at the food service industry. We reveal that Starbucks has the most robust trademark portfolio in the industry, the rise in 'food delivery' applications, and more. Read more

13 Jul 2018

Madrid System fails to have an impact for local filers: an analysis of the Indonesian trademark market

In this country data report, we hone in on the fast-growing Indonesian trademark market, revealing that the country’s recent accession to the Madrid Protocol has had little impact on local filers, while US applicants have been making the most of the new filing option. Read more

8 Jun 2018

Growth of food and drink brands remains flat, but Chinese register sees explosion in filings: exclusive data analysis

In our latest industry data report, we inspect the food and beverage sector, finding that brand growth has been limited in this dynamic and challenging market. We also take a close look at overarching application trends. Read more

Insight

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1 May 2018

Recent and developing trends in false advertising disputes

A group of senior trademark and brand professionals convened in New York in January to discuss recent and developing trends in false advertising law. This special report details some of the key points and presents essential takeaways.

1 Nov 2017

India: Food and beverage products in the branding crosshairs

As the Indian food and beverage market becomes increasingly alluring to brand owners, the courts are witnessing an eruption in trade dress protection and advertising disputes. Read more

1 Nov 2017

Mexico: Make your product pop – but make sure it is well protected

Products need innovative strategies to stand out on shop shelves, especially in the food and beverage sector. While such marketing can increase sales, it also risks compromising trademark protection Read more

1 Nov 2017

Russia: Shifting tides of protection in the food and beverage sector

Although trade dress is an essential tool for brand owners trying to boost consumer recognition in the food and beverage sector, enforcing trademark protection can be a thorny issue Read more

Trending

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How Starbucks is protecting its brand in China – exclusive interview

2

Irish Whiskey GI protection, no-deal Brexit anti-counterfeiting “travesty”, and Alibaba and eBay on fakes: news digest

3

Apple and Monster named "biggest trademark bullies" but take ranking with pinch of salt

4

Prosecco GI dispute stalls trade deal, Brexit counterfeit fears, and new Benelux director general: news digest

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Crazy or canny? Tesco trademark ‘misstep’ may actually be a conscious commercial decision

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