Fashion & Luxury

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle.

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy
Facebook and Microsoft take IP diversity pledge; USPTO publishes new TMEP; Sony sells Crackle trademark – news digest
27 Jul 2021

Facebook and Microsoft take IP diversity pledge; USPTO publishes new TMEP; Sony sells Crackle trademark – news digest

In our latest round-up, we look at counterfeit face masks being seized in Malaysia, Lorna Jane responding to a fine for covid-19-related advertising claims, and much more.

Puma settles ‘Roar’ logo dispute; UKIPO warns about priority filings; ECTA creates SME task force – news digest
23 Jul 2021

Puma settles ‘Roar’ logo dispute; UKIPO warns about priority filings; ECTA creates SME task force – news digest

In our latest round-up, we look at Philadelphia customs officials seizing counterfeit auto parts, a US Senator introducing a resolution commemorating increased anti-counterfeiting efforts, and much more.

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28 Jul 2021

Requirements for proof of use - a textbook treatise by the General Court

In these proceedings for the revocation of the mark I-COSMETICS for non-use, the General Court has laid down in textbook fashion the requirements for proof of use of a trademark. Read more

22 Jul 2021

Why design patents are such a potent weapon for US enforcement

The Long Read: Applications for US design patents have increased by 50% over the past decade. Debevoise & Plimpton’s Megan Bannigan, Justin Ferrone and Anna Rennich analyse why so many brand owners are taking this route to bypass trade dress obstacles. Read more

21 Jul 2021

The case for consumers: call for legal reform to provide standing to trademark stakeholders

A new study has found that the current Lanham Act “may not be a perfect fit to all sectors of the market”, especially in situations when a consumer’s reliance on a trademark may cause them reputational or financial harm. Read more

21 Jul 2021

No stop for NOMAD

The General Court found that the relevant public would not immediately perceive the word ‘nomad’ as referring to the idea of travel and, in any event, this would not emphasise a positive quality of the goods. Read more

News

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20 Jul 2021

Lil Nas X spoofs trademark dispute trial; ICANN72 goes virtual; Joe Exotic brand-building venture – news digest

In our latest round-up, we look at Cincinnati Customs seizing fake Apple AirPods, warnings over counterfeit cannabis, Ermenegildo Zegna Group going public, and much more. Read more

19 Jul 2021

Monopoly, Red Bull and Swatch feature in European Legal Updates you may have missed

WTR’s Legal Updates are written by a select panel of over 160 leading experts who analyse the latest trademark-related developments and decisions in more than 60 jurisdictions. Read more

16 Jul 2021

Gmail offers authenticated brand logos; UKIPO launches bulk renewal service; L’Occitane wins in China – news digest

In our latest round-up, we look at INTA opening registrations for its Annual Meeting, Clarivate integrating its trademark solutions, Honduras joining TMclass, and much more. Read more

13 Jul 2021

Cointreau sues cannabis company; Amazon TLDs go live; Malta joins IP Register in Blockchain – news digest

In our latest round-up, we look at Australia reflecting on a decade of plain packaging, Shamrock eyeing an entertainment IP move, Amul’s first foreign ruling leading to Canadian registration, and much more. Read more

Analysis

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20 Jul 2021

Tiffany & Co settles infringement dispute with Costco, ending eight-year battle

A court filing lodged yesterday confirms that the case has been voluntarily dismissed with prejudice. Read more

15 Jul 2021

“Nothing has changed” – concern over stalled efforts to close counterfeit factories in China

Despite reports of increased police raids of factories producing counterfeit goods in China, experts on the ground have told WTR that there is little sign of a recent rise in legal enforcement. Read more

13 Jul 2021

Tech brands soar in latest WTR Brand Elite results; Target shows that sustainability pays

The WTR Brand Elite project tracks how a defined set of brand-focused companies with industry-leading trademark teams perform against stock market indices. Read more

7 Jul 2021

L’Oréal boasts largest European and US active trademark portfolios, as key prosecution trends emerge

For our new report – published today – we teamed up with CompuMark to calculate which companies own the largest trademark portfolios in China, Europe and the United States. Read more

Research

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7 Jul 2021

The China Trademark 50

Tencent owns the largest number of active Chinese trademarks with a portfolio of 37,205 applications. This is nearly 15,000 more than second-place Beijing Jingdong Triple Bai Lu Pick Up of E-commerce Limited. Read more

7 Jul 2021

The US Trademark 50

The owners of the 50 largest US trademark portfolios collectively held 58,811 active assets in 2020. Together these entities filed 5,557 applications over the course of the year, down 4% from the previous year. Read more

7 Jul 2021

The Europe Trademark 50

The top 50 owners of the largest active European trademark portfolios together filed 15% fewer marks last year than they did the year before, dropping from 11,427 applications down to 9,902. Read more

9 Apr 2021

Luxury doyen Hermès is thriving, thanks to unwavering dedication to its traditional brand values

The French boutique is taking market changes in its stride and its popularity is growing as a result. Read more

Insight

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26 May 2021

How Christian Louboutin is breaking IP boundaries: exclusive interview with group general counsel

Christian Louboutin group general counsel Xavier Ragot reveals how the legal department at one of the world’s most famous luxury brands has spent the past decade improving education and awareness in the IP space to fight counterfeiting and protect its iconic red sole mark. Read more

12 Dec 2020

My name, my face, your trademark? Protecting publicity and image rights in China

A series of high-profile cases has seen publicity and image rights in the spotlight in recent years. Although the laws protecting these rights can be broad, a well-thought-out strategy with evidence of reputation will see celebrities triumph over bad-faith filers. Read more

23 Apr 2020

Counterfeit luxury goods

The lack of traceability and the long reach of the Internet pose additional risk for luxury brands which may appear liable if the public believe that it is the brands that are selling faulty products. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more