Fashion & Luxury

New trademark law in Cyprus; Burger King trolls McDonald’s; INTA looking for tomorrow’s leaders – news digest

In our latest round-up, we look at Uber looking to bolster its food delivery unit, China approving 33 IP centres, the EUIPO unveiling an SME offering, and much more.

New trademark law in Cyprus; Burger King trolls McDonald’s; INTA looking for tomorrow’s leaders – news digest
Trademark strategy is an early focus of the world’s top disruptors
3 Jul 2020

Trademark strategy is an early focus of the world’s top disruptors

Analysis of this year’s disruptor list reveals that these start-ups defy the typical IP filing process

Three steps to revolutionise brand protection in India
1 Jul 2020

Three steps to revolutionise brand protection in India

With the authorities making a renewed effort to hold the right people accountable for IP infringement, the time is ripe for brand owners and the government to work together to crack down on counterfeiting in the country.


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2 Jul 2020

General Court upholds Louis Vuitton’s appeal in checkerboard pattern case

This case, which involved a beige-and-blue chequerboard pattern trademark owned by French fashion house Louis Vuitton Malletier, highlights that those hoping to obtain EUTM protection by showing acquired distinctiveness will have their work cut. Read more

29 Jun 2020

“Encouraging message to brand owners” – why Under Armour’s victory in China is bad news for counterfeiters

Under Armour has prevailed in a long-running dispute with clothing firm Uncle Martian in the Chinese Supreme People’s Court, which “sends an important message” to counterfeiters in China. Read more

29 Jun 2020

Facebook campaign highlights the power of brands, but activism is risky if a short-term endeavour

In our latest opinion column we consider the #StopHateforProfit campaign targeting Facebook and the light that it shines on the role – and expectations – of brands in society. Read more

29 Jun 2020

SPC denies trademark infringement in bad-faith lawsuit against Michael Kors

The Supreme People’s Court of China has confirmed the dismissal of an infringement action filed by the owner of the MK logo against clothing company Michael Kors. The fact that the plaintiff sought to benefit from Michael Kors’ reputation led to its downfall, but some of the court’s findings seem debatable. Read more


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26 Jun 2020

INTA unveils new website; Unilever tea sale; Indian consumers boycott Chinese brands – news digest

In our latest round-up, we look at more brands overhauling racially-insensitive products in Asia and Australia, MARQUES launching a LGBT and gender survey, Puma and Nike continue to duke it out, and much more. Read more

23 Jun 2020

Unauthorised branded face masks; Rolex opposition win; Josie Maran targets Amazon seller – news digest

In our latest edition, we look at Dreyer’s Grand Ice Cream renaming Eskimo Pie, the owner of a Chinese pharmacy chain sentenced to jail for the sale of counterfeit masks, and much more. Read more

9 Jun 2020

BLACK LIVES MATTER and I CAN'T BREATHE trademarks filed: Manchester businessman plans charitable foundation

Entrepreneur tells WTR of plan to launch non-profit to help disadvantaged children – and, if the BLACK LIVES MATTER and I CAN’T BREATHE marks are granted, will seek a royalty fee from other entities that use the terms in the United Kingdom. Read more

9 Jun 2020

Denmark threatens to block Amazon; GoDaddy redacts WHOIS information; durian GI granted – news digest

In our latest edition, we look at Phillip Plein's attempt to use unrest in the United States to end a trademark battle with Ferrari, Netflix and the US Armed Forces in a tussle over Space Force, Victoria Beckham settling a dispute, and much more. Read more


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24 Jun 2020

“This may prove to be a watershed moment”: takeaways from INTA’s first virtual event

INTA’s ‘Brands in Society: Their Influence and Responsibility’ event took place this week, offering insight into how brands are managing consumer expectations in the covid-19 environment. Read more

22 Jun 2020

Counterfeit clutches or converted cases? A reputational discussion on handbag conversion kits

A new trend of conversion kits for popular luxury brand handbags has emerged online. While the sale of accessories does not constitute IP infringement, the industry should be monitoring closely. Read more

19 Jun 2020

Amazon seeks to send message in legal collaboration with Maison Valentino and Maison Valentino have launched a lawsuit against  Kaitlyn Pan Group and Hao Pan, claiming that the defendants had launched a line of shoes that copy the look and design of the Valentino Garavani Rockstud shoes. Read more

17 Jun 2020

Mysterious Chinese entity sits atop USPTO top filers list, alongside Everglades College, Marvel and Walmart

This data deep dive explores US filing strategies by country, revealing that Chinese applicants increasingly favour direct applications while European-based businesses continue to utilise the WIPO route. Read more


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5 Jun 2020

Australia’s economy is being challenged on all sides with impact on trademark activity yet to be seen

The country’s filing data is an early indicator that recovery is under way, but the government must still deal with the long-term impacts of the bush fires as well as the health crisis - all on top of escalating tensions with China and its first recession in nearly 29 years. Read more

8 May 2020

Trademark applications will drop during the coronavirus crisis, but globalisation offers hope of a speedy recovery

A new report from TrademarkNow explores the impact of two major recessions on USPTO filings, giving insight into what is to come. Hint: it’s not all doom and gloom. Read more

24 Apr 2020

Germany set to bounce back from lockdown measures, but local brands likely to suffer due to international nature

German businesses are globally-minded and utilise the EU and Madrid system to obtain far-reaching trademark coverage. This approach will have unintended consequences, but brands can rely on a stable government to provide support. Read more

6 Apr 2020

China’s rapid expansion: a lasting impact on the trademark landscape

Chinese filing data reveals that while trademark output may be slowing down, local IP owners are just getting started as brand values skyrocket and focus turns to foreign registers. Read more


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23 Apr 2020

Counterfeit luxury goods

The lack of traceability and the long reach of the Internet pose additional risk for luxury brands which may appear liable if the public believe that it is the brands that are selling faulty products. Read more

16 Jan 2020

Online brand protection takeaways: tales from the trenches

Throughout 2019 WTR hosted a number of events that provided practical, strategic brand protection takeaways. Below are some of the key action points and insights. Read more

27 Dec 2019

Everywhere you look: IP rights and other FMCG challenges

Fast-moving consumer goods (FMCG) are everywhere, so it comes as no surprise that FMCG brands face challenges across jurisdictions. A closer look at the Chinese regime highlights some of the particular issues that rights holders face in this market. Read more

26 Dec 2019

EU regulations smooth the way for FMCG labelling rules

The publication of the EU Regulation on the Provision of Food Information to Consumers has created a bridge between EU labelling rules and the introduction of new obligations to meet the growing demands of the most discerning customers of fast-moving consumer goods. Read more