28 Feb
2014

Trademark-related quotes, opinions and observations from around the globe

“This is going to be an exciting year for the global trademark community. Trademarks play such an important role in our lives. As shown in the 2013 Brand Report published by the World Intellectual Property Organization, consumers rely on trademarks to shop with confidence. Globalization and the Internet are enabling brands to reach more consumers in more places, and the need for legal protection of trademarks—for both brand owners and consumers—has never been greater. This year we will endeavor to enhance and expand our relationships with all stakeholders in IP, especially among governments and government agencies, trade associations, bar associations, and other external constituencies, so that the societal value of trademarks is understood far and wide.”