The man behind '.xxx' disrobes his $1 million trademark sunrise

As ICM Registry prepares to open up the ‘.xxx’ top-level domain (TLD) to registrations by those in the adult entertainment industry, brand owners are busy calculating how many of their trademarks they want to block from the space. Any decision requires a serious cost-risk analysis, as brand owners will be charged up to $300 per mark for participation in the brand protection programme, known as Sunrise B. Ahead of a detailed policy announcement due next week, ICM’s chief executive Stuart Lawley spoke frankly to WTR about his approach to trademarks and the numbers behind his unique sunrise policy.

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