10 Jul
2007

Italy's cautious approach to non-conventional trademarks

Marilena Garis, Jacobacci & Partners, Italy

Marilena Garis, Jacobacci & Partners, Italy

As in all EU jurisdictions, trademark law in Italy recognizes the registrability of shape, colours and sound marks in principle, but case law so far indicates a guarded approach to the registration of non-conventional marks by the national IP office and the courts