18 Mar

A heady mix

The dispute that broke out 10 years ago in the United
States over the rights to the mark HAVANA CLUB for
rum is not your average trademark case: here legal
issues mix with hot politics. But while everyone’s
attention focuses on either the legal or political
aspects of the dispute, these should not distract from
the reality that, as in all trademark disputes, what is
ultimately at stake is big business