16
Sep
2020
Andrei Iancu, director of the USPTO, has identified a V-shaped recovery in trademark applications after a drop earlier this year. However, litigation filings are continuing their downward spiral. Read more
21
Feb
2020
Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels. Read more
4
Oct
2019
The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology. Read more
27
Sep
2019
Age-old brands prove yet again to be a key asset as streaming wars heat up, but Batman is bigger than the digital era. Read more
