Enforcement and Litigation

From the WTR archive: private investigations

For our latest delve into WTR’s unrivalled archive of trademark content, we present a series of features focused on the work of private investigators.

From the <em>WTR</em> archive: private investigations
“Psychological dominance” – study reveals power of trademarks and fragility of functionality doctrine
10 Jul 2020

“Psychological dominance” – study reveals power of trademarks and fragility of functionality doctrine

A new study has brought together examples of the ‘power of trademarks’ and proposed a new theory of functionality based on the concept of the ‘fragility’ of certain elements of a mark.

Amazon to list seller names and addresses; Google launches trademark initiative; UK Intellectual Property Office Brexit preparations – news digest
10 Jul 2020

Amazon to list seller names and addresses; Google launches trademark initiative; UK Intellectual Property Office Brexit preparations – news digest

In our latest round-up, we look at Kazakhstan turning to technology to combat counterfeits, Rangers football club refreshing its brand, a Lady A lawsuit, and much more.


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10 Jul 2020

Blow for Marriott as court finds that cease and desist letter can trigger non-infringement suit

This decision of the Pudong New District Court in a case involving a local company and international hotel chain Marriott Worldwide Corporation has been selected as one of the top 10 IP cases of Pudong New District for 2019. Read more

9 Jul 2020

A tale of conflicting data sets: filing and litigation statistics paint a contrasting picture of the US trademark landscape

The latest data reveals that the US litigation filings slump continued through the second quarter. While litigation levels are set for a multi-year low, in contrast, filing levels have increased. Read more

9 Jul 2020

Bombay High Court considers reliefs to be granted in fake websites case

In a case involving fake websites registered by an unknown person, the Bombay High Court has considered which reliefs could be granted against domain registrars, banks and INRegistry. Read more

8 Jul 2020

Designating DPRK: the major brands seeking trademark protection in North Korea

A WTR investigation finds technology giants Apple and Huawei have secured the most trademark registrations in the Democratic People's Republic of Korea (DPRK) since 2018. Read more


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8 Jul 2020

EUIPO top filers, China litigation data, diversity in trademarks, and much more: WTR’s summer edition now available

The summer issue of WTR is now available to subscribers; and includes an exploration of how private investigators are being employed by rights holders, analysis on the IP effects of the covid-19 pandemic, and much more. Read more

7 Jul 2020

Singapore implements plain packaging; Nike most visible brand; Zoom feeling the heat – news digest

In our latest round-up, we look at Authentic Brands Group picking up another bankrupt apparel brand, Aurify Brands purchasing Le Pain Quotidien, the Philippines IP Office seeking more social media powers, and much more. Read more

5 Jul 2020

Booking.com sparks range of reactions; ICANN 68 puts key issues under the spotlight; Sky v Skykick rages on; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

4 Jul 2020

From the WTR archive: a snapshot of trademarks in the beginning

In this latest edition of our series delving into WTR’s unrivalled archive of trademark content, we head back to the first issue of WTR magazine.  It is a reminder that the more things change, the more they remain the same. Read more


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8 Jul 2020

Defending against bad-faith applications in the Andean region

Protecting brands against parasitic trademarks can raise numerous challenges in Bolivia, Colombia, Ecuador and Peru – but there are ways to overcome them. Read more

8 Jul 2020

Up against the ropes: why Indian brands need to start fighting back against counterfeiters

Tired of the country’s reputation as having a lax attitude to counterfeiting, Indian authorities are making a renewed effort to hold the right people accountable for infringement – including non-plussed brand owners. Read more

8 Jul 2020

Fighting the hydra – dynamic injunctions and the future of online piracy in India

India is the latest jurisdiction to turn to dynamic injunctions in a bid to curb online piracy, but questions remain about how effective a weapon they will prove to be. Read more

8 Jul 2020

Trademark litigation forum shopping in China – what the data tells us

Venue selection is one of the most important considerations when litigating in China. Analysis of more than 11,000 court judgments issued in 2019 provides critical insight, which in turn allows for more nuanced strategic decisions. Read more


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21 Feb 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels. Read more

4 Oct 2019

As rivals take aim, McDonald’s eyes big tech to drive growth

The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology. Read more

27 Sep 2019

DC Comics’ day one appreciation of characters sets it up for sustained success

Age-old brands prove yet again to be a key asset as streaming wars heat up, but Batman is bigger than the digital era. Read more

30 Aug 2019

Crimson wave – how Harvard outstrips other universities in terms of registered trademarks

Ivy League schools rely on their reputation to attract top-notch talent, so policing these brands is a critical undertaking. Read more


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23 Apr 2020

Procedures and strategies for anti-counterfeiting: Canada

Unsurprisingly, 2019 also saw the increase of shipments detained destined for fulfilment centres associated with e-commerce third-party marketplaces. Read more

23 Apr 2020

Procedures and strategies for anti-counterfeiting: Panama

Customs authorities are empowered to inspect and seize merchandise that is subject to customs procedures and which may violate Panama’s IP laws, regardless of its final destination. Read more

23 Apr 2020

Controlling the zone

Along with the recent global proliferation of Free Trade Zones has come increasing vulnerability to a wide range of abuses by criminals. Read more

23 Apr 2020

Procedures and strategies for anti-counterfeiting: Turkey

Turkey is a party to a number of international conventions, including the Paris Convention, the Agreement on Trade-Related Aspects of Intellectual Property Rights and the Berne Convention. Read more

Find an expert

Isabel Cortés Martínez
Head of International Legal Affairs
Madrid, Spain