Enforcement and Litigation

From the WTR archive: when brands get creative in enforcement and education efforts

For our latest delve into WTR’s unrivalled archive of trademark content, we present a selection of articles focused on creative enforcement and education efforts, with insiders from Jack Daniel’s, Netflix, TGI Fridays and Velcro reflecting on their approach.

From the <em>WTR</em> archive: when brands get creative in enforcement and education efforts
Inside Philip Morris International’s covid-19 anti-fraud campaign: lessons for brands, consumers and policy makers
23 Sep 2020

Inside Philip Morris International’s covid-19 anti-fraud campaign: lessons for brands, consumers and policy makers

WTR talks to PMI’s director of illicit trade prevention, as well as one of its brand partners, to get the inside track on how its anti-fraud campaign was conceived and what has been learnt about the way that criminal networks have adapted their tactics to take advantage of the pandemic.

Money saving tips, Asia top filers, UDRP review: <em>WTR</em>’s autumn edition now available
23 Sep 2020

Money saving tips, Asia top filers, UDRP review: WTR’s autumn edition now available

In a bumper edition we present budget management tips, reveal the top law firm and corporate filers in key jurisdictions across Asia, analyse the findings of our survey on non-legal trademark services, and much more.


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25 Sep 2020

Owner of THERMACOTE mark fails to prevent registration of DULUX TRADE TERMACOAT+

Therma-Cote Inc, the owner of the EUTM THERMACOTE for paints and varnishes, has been unsuccessful in its attempt to oppose the registration of DULUX TRADE TERMACOAT+ for identical or similar goods. Read more

24 Sep 2020

‘Sea of reptiles’ found to infringe Lacoste’s crocodile mark

Lacoste’s success on appeal in this case demonstrates the importance of market surveys to show a likelihood of confusion. Read more

23 Sep 2020

Puma's quest to block Nike's FOOTWARE mark is de-feeted

In a somewhat surprising decision, the UKIPO has rejected Puma SE’s opposition against Nike Innovate CV's application to register the word mark FOOTWARE for various goods and services, including wearable technology. Read more

23 Sep 2020

A tale of cigarettes and alcohol: CJEU offers oasis for trademark owners

The Court of Justice for the European Union has shed further light on how far individuals can be held liable for the import of infringing goods, providing rights holders with a fresh weapon in the war against counterfeiting. Read more


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22 Sep 2020

Dr Dre trademark divorce battle; Louisville counterfeit seizure; WIPO’s Gurry looks to the future – news digest

In our latest round-up, we look at a UK drinks firm being sued by Sazerac Brands, an AI-based start-up launching a new online brand protection offering, how filings are holding steady during the pandemic, and much more. Read more

20 Sep 2020

Apple-OnePlus Customs controversy; Banksy marks “at risk”; Beirut recovery efforts; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week. Read more

18 Sep 2020

Thomas Cook brand relaunched; ‘rip off’ Teddy Fresh clash; Lady A legal fight continues – news digest

In our latest round-up, we look at industry groups teaming up to fight pirates, a call for fake pharmaceutical stories, IP Australia announcing a new indigenous knowledge initiative, and much more. Read more

15 Sep 2020

Apple seizure controversy; USPTO launches innovation council; McDonald’s versus Hungry Jack’s – news digest

In our latest round-up, we look at a counterfeit crackdown in Guangzhou, Oracle seemingly prevailing in bid for TikTok, branded product labels being used to spread awareness of social causes, and much more. Read more


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23 Sep 2020

On a tight budget: cost-cutting tips from the trademark front line

With many legal budgets set to be cut as a result of pandemic-related economic pressures, trademark experts share advice on ways to reduce spending in the months ahead. Read more

16 Sep 2020

As US trademark application levels bounce back stronger, litigation filings continue to plummet

Andrei Iancu, director of the USPTO, has identified a V-shaped recovery in trademark applications after a drop earlier this year. However, litigation filings are continuing their downward spiral. Read more

16 Sep 2020

CBP seizure of ‘counterfeit’ AirPods shows the value of configuration marks

Despite OnePlus’s products being ostensibly genuine products, CBP would not release them, showing the potential value of registering configuration marks. Read more

14 Sep 2020

The impact of covid-19 on intellectual property and the digital landscape

With online shopping and communication booming, the role of e-commerce companies is coming under greater scrutiny. The global pandemic could provide an opportunity to transform the ways in which they are regulated. Read more


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21 Feb 2020

Football: a game where every brand wins

Football teams and corporates are cashing in on brand value, but a changing industry means clubs need to use new methods to continue strengthening their presence and engagement levels. Read more

4 Oct 2019

As rivals take aim, McDonald’s eyes big tech to drive growth

The fast-food powerhouse has turned to machine learning tech in a bid to personalise the brand experience - however, its rivals have demonstrated that personality is as powerful as technology. Read more

27 Sep 2019

DC Comics’ day one appreciation of characters sets it up for sustained success

Age-old brands prove yet again to be a key asset as streaming wars heat up, but Batman is bigger than the digital era. Read more

30 Aug 2019

Crimson wave – how Harvard outstrips other universities in terms of registered trademarks

Ivy League schools rely on their reputation to attract top-notch talent, so policing these brands is a critical undertaking. Read more


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23 Apr 2020

Procedures and strategies for anti-counterfeiting: Canada

Unsurprisingly, 2019 also saw the increase of shipments detained destined for fulfilment centres associated with e-commerce third-party marketplaces. Read more

23 Apr 2020

Procedures and strategies for anti-counterfeiting: Panama

Customs authorities are empowered to inspect and seize merchandise that is subject to customs procedures and which may violate Panama’s IP laws, regardless of its final destination. Read more

23 Apr 2020

Controlling the zone

Along with the recent global proliferation of Free Trade Zones has come increasing vulnerability to a wide range of abuses by criminals. Read more

23 Apr 2020

Procedures and strategies for anti-counterfeiting: Turkey

Turkey is a party to a number of international conventions, including the Paris Convention, the Agreement on Trade-Related Aspects of Intellectual Property Rights and the Berne Convention. Read more

Find an expert

Markus Frick
Attorney at Law
Zurich, Switzerland
Walder Wyss Ltd