United States: Wisconsin


  • Andrus Intellectual Property Law LLP
  • DeWitt LLP
  • Foley & Lardner LLP
  • Godfrey & Kahn
  • Michael Best & Friedrich LLP
  • Quarles & Brady LLP

Andrus Intellectual Property Law LLP

Venerable Wisconsin boutique Andrus maintains a vibrant trademark prosecution practice which registers and maintains many US marks, and collaborates with carefully selected foreign associates to safeguard rights globally. The set is also tried and tested in litigation: at every stage of a case – be it a federal litigation or TTAB proceeding –  its seasoned advocates know what levers to pull to turn things in their favour. The hands-on approach of prosecution and licensing-focused partner Joseph Kuborn and litigator Aaron Olejniczak ensures that clients get top-level attention on their files. With a strategic, business-focused mindset, Kuborn also demonstrates exceptional precision and an eye for detail in his work, which helps him manage large portfolios with ease. Olejniczak has a gift for looking into the future and helping brand owners avoid problems before they blow up; with him on board, the firm can significantly reduce the risk of disputes arising through its counsel. Both are proficient in the patent and trademark domains; as is Peter Holsen, who is warmly recommended as a trusted adviser: “Pete’s work is accurate and timely, and he is a true partner to his clients when it comes to developing worldwide trademark strategies.”

DeWitt LLP

A well-structured, full-service firm with a regional presence in the Midwest and a sterling reputation both generally and in intellectual property, DeWitt is a popular pick for brand-rich companies seeking the efficiency and cost effectiveness of a reasonably priced one-stop shop. It provides an A-to-Z IP offering, but in the trademark area it is especially prized for its dextrous portfolio management. Chris Scherer, who co-chairs the IP group, takes a pragmatic stance on rights management and delivers valuable, budget-conscious counsel that promotes the achievement of commercial aims – he’s not looking to grow a portfolio for the sake of it. “Chris is knowledgeable and does excellent work”; he is surrounded by likeminded professionals who form a strong collective.

Foley & Lardner LLP

For sophisticated companies to which trademarks are of pivotal business importance, Foley & Lardner is a preferred choice; its large and diverse team includes WTR 1000-ranked practitioners in numerous states and advises comprehensively around brands, leveraging expertise in trademark law, internet-related matters – including social media – and advertising. Based in Milwaukee, Mark Diliberti and Richard McKenna set the highest standards for the group’s performance and knows how best to maintain them. Co-chair of the trademark, copyright and advertising practice, Diliberti leads the way when it comes to high-level strategic counselling and portfolio management. Clients include the Milwaukee Brewers Baseball Club and top-end cooking and cooling appliance company Sub-Zero Group; his work for the latter has a notable global dimension. An IP lawyer with broad horizons, McKenna gets a kick out of partnering closely with smaller companies on legal and business levels and assisting them with product development and branding. His client roster is diverse, though, and includes the likes of Herman Miller, which he has recently been representing – alongside New York-based Jonathan Moskin and California local JP Ciardullo – in a major trade dress litigation against Office Star regarding the copying of the iconic Eames and Aeron chair designs.

Godfrey & Kahn

Homegrown Wisconsin business firm Godfrey & Kahn fields a talented trademark division that provides enlightened advice encompassing all facets of brand protection and enforcement at a reassuringly sensitive price point. “The firm is a go-to for complex IP issues – its specialists are extremely knowledgeable and pragmatic, as well as highly responsible regarding client costs. They do not waste time, but communicate clear, straight-to-the-point recommendations which are easily understood and implemented.” Anchoring the transactional and prosecution side of the practice, Brian Gilpin comes in for warm praise: “Highly proactive, extremely responsive and especially thorough, he has an unrivalled ability to find a way through conflict situations and get the ultimately desirable result for his client.” He frequently collaborates with Jennifer Gregor, who takes the reins of the litigation and disputes practice, to form a crack team that can overcome any problem. As examples, together they act for Pacific Cycle and Cycling Sports Group – divisions of Canadian public company Dorel Industries – on the global management of several famous bike brands, including Schwinn, GT and Mongoose; and serve as outside trademark counsel for retailer Kohl’s.

Michael Best & Friedrich LLP

Rigorous protectors through all phases of the brand lifecycle, Michael Best’s trademark attorneys manage large global portfolios with agility and collectively have more than 30,000 marks under their care. The firm has keen insight in the advertising and entertainment and sports fields, which serves to enhance its overall brand offering. With the Madison office as her launching pad, Laura Konkel works on diverse trademark and copyright assignments globally, distinguishing herself as a decisive rights enforcer. This has led to her instruction by the likes of Andis Company, a leading manufacturer of hair cutting and styling tools, for which she has recently been keeping counterfeiters at bay in Asia. Closer to home, she is constantly on duty at the TTAB and recently put in a resonant performance for Milwaukee Electric Tool Corporation, whose petition to cancel two registrations for the colour red applied to saw blades was granted – the first TTB decision to find a colour to be generic. “Laura is responsive, practical and comprehensive in her advice. She has a communication style that makes her extraordinarily efficient and easy to work with; she is also cognisant of costs and provides multifaceted solutions that enable smart business decision making.”

Quarles & Brady LLP

Whatever brand-related guidance companies need, Quarles & Brady can supply it; its dedicated trademark and copyright group has a refined skillset encompassing all aspects of rights protection, enforcement and monetisation. Active internationally through an extended network of foreign associates, the team can adroitly handle difficult infringement matters, especially in China. For an excellent cross-border enforcement strategist, look to Lori Meddings, the firm’s Madison-based trademark section leader. She understands China issues with exceptional clarity and is a “highly commercial, very diligent and responsive lawyer” all round. She makes full use of the firm’s deep bench in Wisconsin to satisfy clients in resounding fashion. Hillary Wucherer in Milwaukee is another key name for the address book; well trained from a technical perspective, she’s a great fit for technology companies, for which she clears, registers and enforces trademarks with the minimum of fuss.

Other recommended experts

Enthusiastically recommended by peers, “Andrew McConnell is a lawyer of great integrity and an outstanding mentor to the IP community in Wisconsin”. The Boyle Fredrickson lawyer is a font of insight and analysis regarding patent, trademark and copyright law.


  • Mark Diliberti - Foley & Lardner LLP
  • Brian Gilpin - Godfrey & Kahn
  • Jennifer L. Gregor - Godfrey & Kahn
  • Peter T Holsen - Andrus Intellectual Property Law LLP
  • Laura Konkel - Michael Best & Friedrich LLP
  • Joseph D Kuborn - Andrus Intellectual Property Law LLP
  • Andrew S McConnell - Boyle Fredrickson SC
  • Richard J McKenna - Foley & Lardner LLP
  • Lori Meddings - Quarles & Brady LLP
  • Aaron T Olejniczak - Andrus Intellectual Property Law LLP
  • Christopher Scherer - DeWitt LLP
  • Hillary Wucherer - Quarles & Brady LLP