United States: Pennsylvania


  • Blank Rome LLP
  • Baker & Hostetler LLP
  • Ballard Spahr LLP
  • Cozen O’Connor
  • Dechert LLP
  • Duane Morris LLP
  • Fox Rothschild LLP

Baker & Hostetler LLP

With more than simply a strong command of prosecution, Baker & Hostetler situates brands advantageously in competitive global markets by providing excellent commercial advice. Few individuals in the United States, let alone the firm, do this as well as Nancy Frandsen, whose full trademark lifecycle expertise gives her a panoramic strategic view. The “wonderful, personable, down-to-earth and approachable lawyer” is much admired: “Nancy has an exceptional grasp of trademark law and gives good business advice. She is smart, practical, reasonable and extremely well connected and she advocates for everyone with an interest in good trademark law and policy.” The Philadelphia-based lawyer is a former national leader of the firm’s trademark practice and brings over three decades of experience to the table.

Ballard Spahr LLP

“Ballard Spahr comes to mind as one of the more dynamic trademark groups in Philadelphia right now. It has good young attorneys who are future leaders of the practice; it has put on well-received events and is really invested in the intellectual property area.” Appreciative of the budgetary pressures in-house counsel face, the firm has made efficiency and cost-effectiveness in portfolio management and enforcement and litigation a point of emphasis – without skimping on quality. Lynn Rzonca sets the tone as chair of the IP department. She is an experienced litigator with ample trial experience, who knows how to get brands out of a bind smartly and quickly.

Blank Rome LLP

Blank Rome is the standout for trademark services in Pennsylvania and is doing all the right things; for example, it has a chief pricing and innovation officer developing new efficient approaches to trademark practice; it is flexible and accommodating with respect to different fee arrangements; it remains on top of China’s trademark issues, which loom large in the in-house collective conscious; and it offers abundant career and business development opportunities to entrepreneurial younger lawyers, who thrive in the practice as a result. In terms of recent developments, the group has landed new marquee clients, such as Swatch Group, and extended its already broad IP horizons by cultivating closer relationships with the Philadelphia venture capital community and universities. It has also reorganised its national IP and technology group, with David Perry becoming one of three joint heads. A consummate all-rounder in trademarks, Perry “takes a personal interest in his clients’ matters and has an excellent understanding of clients’ business needs”. He manages a sizeable portfolio for Philly headquartered Comcast, the largest broadcasting and cable TV company in the world, and for internet technology leader Verisign, with the dynamic Matthew Homyk by his side. An associate in the group, Homyk is developing his own exciting practice, too, acting for hyped streetwear and fashion brands, among others. His fine work has not gone unnoticed internationally – he receives substantially more spontaneous foreign associate recommendations than anyone else in Pennsylvania. “Matt is practical and commercial and a great strategist. He’s prompt, has exceptional attention to detail and is upfront about costs and options; his fees are reasonable, too.” The most experienced lawyer on deck is Timothy Pecsenye, a litigator with whetted advocacy skills and a gift for creatively resolving disputes. With Homyk, he gives an attentive trademark management, advisory and litigation service to global client Chubb. Joining them in the WTR 1000 for 2020 is Zachary Aria, who focuses on IP prosecution, counselling and transactions. Aria is hailed as a trusted adviser who demonstrates great pragmatism in managing large portfolios and conflicts with third parties.

Cozen O’Connor

IP life at full-service firm Cozen O’Connor is rich and demand from fast-evolving, high-profile national and international companies is high, giving its “large, talented and diverse group” ample opportunity to showcase its high-quality end-to-end brand support capability. “Cozen O’Connor is mindful of client spending and ensures that you get the most cost-efficient solutions.” The recipient of much praise, Camille Miller serves as co-chair of the IP practice alongside DC-based Kerry McTigue. According to one source, “Camille and her team are the very best I’ve ever worked with. Camille and associate Chanel Lattimer are highly knowledgeable, extremely well organised, always available, super responsive, strategic in their approach and a pleasure to work with.” The quality of Miller’s leadership can be seen in how well those around her, such as Lattimer and Trevor Cloak, are developing in the practice. Cloak, who frequently links up with Miller, is commended for his “ability to simplify complex and detailed matters for non-lawyers” and “expertise at resolving disputes without running up costly legal bills”. He is awarded WTR 1000 laurels for the first time this year.

Dechert LLP

In the trademark world, Dechert is best known for its market-leading expertise in trademark search and clearance. Philadelphia partner Glenn Gundersen is a top authority on the subject who has all-you-can-eat access to all major trademark databases and can therefore do global searching for clients at the drop of a hat. In truth, Gundersen’s and his colleagues’ capabilities extend well beyond this niche and deep into the areas of portfolio management and enforcement; this well-roundedness is key for clients such as the world’s largest benefits consulting firm Willis Towers Watson, top fashion retailer Zara and the Ivy League. The fact that many of the set’s patrons have been coming here for 15-plus years is testament to the quality of the service.

Duane Morris LLP

Duane Morris makes light work of prosecuting, maintaining and managing approximately 20,000 trademarks in 150-plus jurisdictions and has bandwidth and systems enabling it to also handle a sizeable docket of litigation and enforcement cases and IP transactions. Running the practice like a well-oiled machine is Nicole McLaughlin. The trademark, copyright, entertainment and advertising group chair is an ace on all aspects of brand protection and enforcement, and has been coming up trumps for her diverse following of clients. For example, she recently overcame refusals to register a pizza trademark for Pica’s Italian Restaurant; helped an electronics client with bad-faith filings in China; and obtained a judgment of genericness and cancellation of the trademark registration for the phrase ‘We Buy Houses’ on behalf of Express Homebuyers USA. She has also been involved in numerous hot-topic cases concerning the rapidly developing cannabis industry, and represented Curemark, a biopharmaceutical company focused on developing treatments for autism, in an opposition brought by a medical marijuana dispensary. Her colleague in Philadelphia, Christiane Schuman Campbell, knows what makes a strong brand in the fashion, retail and consumer products sectors and functions much like an in-house counsel by giving commercially attuned advice.

Fox Rothschild LLP

Patrons of Fox Rothschild get the benefit of inherently strategic advice delivered directly by hands-on partners with the knowledge and experience to go beyond simple trademark protection to brand enhancement. The set’s nuanced knowledge of diverse industries and excellent overseas connections grant it a wide sphere of influence, which it leverages effectively in furthering clients’ interests. Philadelphia go-to Michael Leonard is highly prized for his global trademark expertise and personal service. Recommended by sources in Europe and Latin America, he is “an excellent choice for innovative companies” and a “straightforward, results-focused lawyer with huge experience”. Christopher Olszyk is another international star and repository of trust for foreign companies protecting their brands in the United States. These two partners acquit themselves with distinction on both sides of the contentious/non-contentious divide and make Fox Rothschild a discerning choice for one-stop shoppers.

Other recommended experts

Kevin Casey developed a passion for trademark law while clerking for a Court of Appeals for the Federal Circuit chief judge. He has gained considerable experience in the three-plus decades since and has cultivated a practical and business-focused approach; he understands how marketing people think about brands and enables them to send consumers all of the right messages. He runs a “high-quality operation” at Stradley Ronon Stevens & Young and serves a “very impressive client base”. Barry Cohen of Royer Cooper Cohen Braunfeld is a tactically savvy litigator who understands how to use litigation as a business tool to facilitate quick wins. Laura Genovese and Maureen Kassner run Women’s Business Enterprise National Council-certified firm K & G Law. Genovese has a deft touch in prosecution and enforcement and is an excellent all-rounder with deep expertise in internet-related matters. Kassner’s in-house experience sets her apart; company IP departments consider her thinking and approach to be in-sync with theirs, which makes for effective communication and great results in portfolio management and enforcement. Jordan LaVine anchors the IP practice at Flaster Greenberg. He is in his element unknotting complex IP matters that require not just trademark know-how, but also trade dress, unfair competition, copyright, advertising and internet expertise. Kelly Tillery of Pepper Hamilton is one of the top anti-counterfeiting experts in the United States and a master at obtaining injunctions against forgers and fakers.

Individuals: enforcement and litigation

  • Nancy R Frandsen - Baker & Hostetler LLP
  • Matthew Homyk - Blank Rome LLP
  • Timothy D Pecsenye - Blank Rome LLP
  • David M Perry - Blank Rome LLP
  • M Kelly Tillery - Pepper Hamilton LLP
  • Kevin R Casey - Stradley Ronon Stevens & Young
  • Barry L Cohen - Royer Cooper Cohen Braunfeld LLC
  • Laura A Genovese - K & G Law LLC
  • Jordan A LaVine - Flaster Greenberg PC
  • Michael Leonard - Fox Rothschild LLP

Individuals: prosecution and strategy

  • Nancy R Frandsen - Baker & Hostetler LLP
  • Glenn A Gundersen - Dechert LLP
  • Matthew Homyk - Blank Rome LLP
  • Michael Leonard - Fox Rothschild LLP
  • Camille M Miller - Cozen O’Connor
  • Timothy D Pecsenye - Blank Rome LLP
  • David M Perry - Blank Rome LLP
  • Zachary Aria - Blank Rome LLP
  • Christiane Schuman Campbell - Duane Morris LLP
  • Trevor Cloak - Cozen O’Connor
  • Laura A Genovese - K & G Law LLC
  • Maureen C Kassner - K & G Law LLC
  • Jordan A LaVine - Flaster Greenberg PC
  • Nicole McLaughlin - Duane Morris LLP
  • Christopher D Olszyk Jr - Fox Rothschild LLP
  • Lynn E Rzonca - Ballard Spahr LLP