United States: New Jersey


  • Chiesa Shahinian & Giantomasi PC
  • Greenberg Traurig LLP
  • Lerner David Littenberg Krumholz & Mentlik LLP
  • Lowenstein Sandler LLP
  • McCarter & English LLP 

Chiesa Shahinian & Giantomasi PC

Chiesa Shahinian & Giantomasi’s IP attorneys understand the business criticality of strong, distinctive brands and make maximum efforts to obtain, secure, enforce and commercialise trademarks both in the United States and the world over. The team benefits from superb leadership from Peter Nussbaum, a popular lawyer who receives glowing reviews: “Peter is just incredible to work with – thorough and thoughtful, he covers things from all angles and can handle any issues that arise. Importantly, he doesn’t rush to litigate, but looks for reasonable and cost-effective resolutions. However, he knows when to be aggressive and is an excellent advocate for his clients, whose best interests he keeps front of mind.” Heavy metal bands, music artists, food and beverage companies, technology innovators and many more are all treated to a fine service by him and his team, which includes talented individuals at all levels of seniority.

Greenberg Traurig LLP

Greenberg Traurig is a major player in the Garden State on the patent side of IP practice, but its local group also has an intuitive grasp of trademark and brand issues, and consequently debuts in the WTR 1000 New Jersey chapter this year. The key contact locally is Joseph Agostino, an accomplished all-rounder adept at managing global portfolios, licensing trademark rights and litigating disputes – tasks he handles in various combinations for Ther-A-Pedic Associates, restaurant franchise Johnny Rockets Licensing, Precision Textiles and a host of other companies. “Joe and his team are fully engaged in the work and on top of all deadlines and requirements. They keep clients well informed as to the status of their IP protection and progression of their matters, which gives substantial peace of mind.” They are well integrated into a global trademark and brand management practice that is truly expansive in its scope and reach.

Lerner David Littenberg Krumholz & Mentlik LLP

A celebrated IP name locally, nationally and globally, Lerner David has a rich tradition of high performance in trademark practice on behalf of a diverse range of industry leaders. The group takes care of routine filings and suchlike with efficiency, but really shines on briefs of a more strategic nature, such as international brand launches requiring cultural and commercial sensitivity, along with a refined knowledge of trademark law in different jurisdictions. The group’s counsel is satisfyingly holistic, coming laced with trademark, advertising, marketing and social media expertise. Forming a trio with many decades of experience between them are Bruce Sales, Gregg Paradise and Thomas Palisi. Sales has a rare ability to home in on crucial issues and gives on-point advice grounded in an understanding of business in the real world. Paradise likewise never gives law school answers; he also showcases strong commercial sense and impressive technical aptitude. Dedication to an A-grade tailored service and accuracy and quality of work distinguish Palisi; he manages the global trademark portfolio of Stryker, among others.

Lowenstein Sandler LLP

A well-built business firm whose culture and approach resonate with the most entrepreneurial companies, Lowenstein Sandler is a dynamic player in the trademark area. Adept through all phases of the brand lifecycle, the team counts global portfolio management and online rights enforcement as fortes. Setting the tone as chair of the practice, Vanessa Ignacio is great to have on side because she doesn’t sugar-coat things, but instead provides quick, direct guidance. “She is extremely knowledgeable regarding the creation and defence of strong brands and adds value by designing smart internal protocols that remove obstacles to effective protection.” Church & Dwight is one of several prominent companies she represents. Also highly recommended is Matthew Hintz, a “responsive lawyer who gives well-considered, clear-cut advice”. He excels at enhancing the brand identities of fast-growing companies, but also meets the needs of established multinationals with exactitude.

McCarter & English LLP 

With 100-plus IP lawyers, technical specialists and patent agents on deck, McCarter & English has the means to sort out any IP problem. On the trademark side, the firm delivers crisp results across the contentious/non-contentious divide, with a special aptitude for brand development, pharmaceutical trademark clearance and selection and complex litigation. Speaking of the latter, the firm has a new face in the WTR 1000 this year in Mark H Anania, a spirited advocate with ample trial experience. “Mark is fantastic at litigating competitor disputes and brings clarity to their challenging elements while getting favourable rulings out of federal judges.” Making their returns, meanwhile, are Michael R Friscia, Susan Okin Goldsmith and Scott S Christie. Friscia has razor-sharp prosecution and portfolio management skills and plays the role of trusted strategic adviser perfectly. Goldsmith brings a transactional focus to the practice, but is a strong utility infielder who can confidently deal with registration and enforcement matters. Christie has a talent for litigation, but is similarly versatile. Attesting to his quality, many of his relationships are decades old; one long-term collaborator comments: “Scott is an essential partner for us and has registered hundreds of marks worldwide while monitoring our trademark use and enforcing our rights. Knowledgeable and resourceful on the global stage, he can overcome any obstacle and navigate safely through difficult waters.” In a recent case for high-end architectural lighting designer and manufacturer JT Kalmar, he successfully pursued KLS Lighting, a company established by former employees, which was selling its lighting fixtures through a US website and infringing its marks in the process; the client was awarded all of the opposing party’s profits arising from the infringement, as well as attorneys’ fees.

Other recommended experts

Princeton-based FisherBroyles partner Brooks Bruneau keeps costs low by facilitating quick wins and keeping clients out of trademark trouble. His efficiency and creativity in doing so are much appreciated. Todd Denys is a wise counsellor who puts careful thought into his actions, but takes them swiftly and decisively, ensuring minute-to-minute safety for patrons. Clearance, prosecution and litigation are all important components of his well-rounded practice.