United States: New Jersey


  • Chiesa Shahinian & Giantomasi PC
  • Lerner David Littenberg Krumholz & Mentlik LLP
  • Lowenstein Sandler LLP
  • McCarter & English LLP 

Chiesa Shahinian & Giantomasi PC

A prolific filer at the USPTO and an ace at coordinating worldwide portfolio management efforts, Chiesa Shahinian & Giantomasi carries out top-quality work at an affordable price and more than deserves its first inclusion in the WTR 1000 this year. Cutting-edge expertise in the entertainment sphere is another unique selling point for the firm, which acts for many top musical artists and groups. Peter Nussbaum takes centre stage as the leader of a “diligent, thorough, responsive and insightful” team. “Peter is fantastic and second to none. He lays out practical recommendations with exceptional clarity and shows an excellent understanding of business benefits and risks. His research is outstanding, and he is highly organised when it comes to tracking a large number of brands.”

Lerner David Littenberg Krumholz & Mentlik LLP

Eminent IP boutique Lerner David puts clients first and offers a personal, commercially aligned trademark service that satisfies business objectives with minimum fuss and legal expenditure; this is why most of its relationships are long term. Bruce Sales, Gregg Paradise and Thomas Palisi are guiding lights for a host of household name brands. Sales and Paradise frequently link up to generously support Anki, Bed Bath & Beyond and others with regard to global trademark strategy and prosecution as well as enforcement. “Loyal, reliable and efficient – and fresh, modern thinkers – they make a great team.” Garnering particular plaudits this year, Paradise “finds out-of-the-box solutions that actually work and are not just Hail Marys”. “He’ll fly out to see you and by the time he has landed already has a strategy in place for the United States and other jurisdictions and has solved your problem.” Palisi, who acts for Stryker Corporation, is “flawless in his management of big IP portfolios”. One source confides: “Tom is incredibly diligent and responsive and he generates immediate trust which is well-earned by his results. I have instructed him over many years and he has never let me down or erred in his tasks.”

Lowenstein Sandler LLP

When in-house counsel and marketing teams are dealing with trademark and brand issues with high visibility at senior management level, they call in Lowenstein Sandler; whether it be updating iconic logos with a rich history, auditing large portfolios or negotiating IP-rich transactions, this dynamic firm has the right tools and knows how to use them. International strategist Vanessa Ignacio impressively takes charge of the trademarks, copyright and trade secrets practice. Though active across many industry sectors, she has a particularly in-depth knowledge of pharmaceutical trademarks and serves as exclusive trademark counsel to several life sciences industry leaders. She frequently collaborates with Matthew Hintz, a “clear and succinct communicator” who “gives you the best possible protection cost-effectively and within budget”.

McCarter & English LLP 

McCarter & English’s trademark lawyers know all the ingredients that go into strong global brand identities and partner closely with clients during the ideation phase of brand creation and across the entire trademark lifecycle. While the firm’s muscular IP team, comprises more than 120 professionals and is spread across nine regional offices, it functions seamlessly as a collaborative whole to ensure the delivery of wraparound advice. Holding it down in Newark are Michael R Friscia and Scott S Christie. One of the ensemble’s top prosecution and portfolio management minds, patent and trademark expert Friscia is “as good as it gets as a well-rounded IP attorney”; artful persuader Christie litigates and is an authority when it comes to online brand enforcement. In East Brunswick, protean practitioner Susan Okin Goldsmith is the go-to; a superb negotiator, she shepherds commercially significant IP-driven transactions to a successful close time and again.

Other recommended experts

Brooks Bruneau of FisherBroyles is hailed by foreign associates as a proactive problem-solver. He facilitates quick commercial wins when complex disputes arise, enabling his clients to carry on with their business uninterrupted. Porzio Bromberg & Newman principal Todd Denys is “an extremely smart lawyer who knows the substance of trademark law cold”. Quick, efficient and practical, he can be relied on for timely and incisive counsel on trademark protection matters. One of the best-rounded IP lawyers at K&L Gates, Frank Politano maintains vibrant portfolio, transactional and litigation practices. As a former AT&T in-house counsel he walks a mile in his clients’ shoes.