United States: New Jersey


Lerner David Littenberg Krumholz & Mentlik LLP

IP royalty in the state of New Jersey and much respected domestically and internationally, Lerner David Littenberg Krumholz & Mentlik has a trademark practice that is as broad and deep as they come. Sensitive to the business needs of patrons at all times, and alive to the risks they face in their markets, the team skilfully and discreetly protects and enforces rights with an approach that is tailored to each client and every scenario. Leading from the front are Bruce Sales and Gregg Paradise, who often link up to give brand owners the benefit of their combined wisdom. Sales is a global thinker with a knowledge of the Chinese and other Asian markets. An experienced strategist with a subtle sense of when to push and when to hold back, he has a gift for keeping in-house counsel out of trouble. Leveraging his experience, Paradise eschews cookie-cutter solutions in favour of creative thinking; being goal oriented, as well as a good listener and communicator, he gets right to the heart of issues in the courtroom and boardroom. Managing the portfolios of multiple Stryker divisions, Thomas Palisi is an astute and well-rounded strategist with an excellent understanding of trademark-adjacent areas such as advertising and package design. Trusted to the last, all three have built long-term relationships with their clients – indeed, the sort of loyalty they engender is increasingly rare to see.

Lowenstein Sandler LLP

That intellectual property is a business asset is taken to heart by the 12-strong trademark, copyright and trade secrets team at Lowenstein Sandler. Its approach and advice – rendered for the likes of Bayer – is therefore rigorously commercial. Cultivating this as chair of the group is Vanessa Ignacio, who serves as sword and shield for her clients. The breadth of her practice does not, however, make her a generalist; she offers specialised expertise in lots of areas, from online enforcement to IP transactions. She draws on the support of portfolio manager and Trademark Trial and Appeal Board (TTAB) whiz Matthew Hintz, who makes his debut in the WTR 1000 this year. Taking his cue from Ignacio, Hintz has been making his presence felt in the International Trademark Association, participating in various committees and moderating table topics at the organisation’s annual meeting. Active within the American Bar Association’s IP section, too, he stays on top of emerging issues in trademark law in order to enable his clients to see round corners.

McCarter & English LLP 

The professionals at McCarter & English are pin-sharp when it comes to trademark searching, analysis and risk assessment, so clients like to bring them in early when launching new products and services. The group is then kept on to make sure prosecution work proceeds without a hitch – as well as to take care of disputes with third parties – and surpasses expectations every time. Three New Jersey partners make the WTR 1000 grade this year – Susan Okin Goldsmith, Michael R Friscia and Scott Christie. Goldsmith does it all in trademarks and is considered a high-level strategist; she is also a thought leader on IP licensing and transactions. Friscia is a font of insight on trademark selection and prosecution, and a deft handler of TTAB proceedings. When matters get heavily contentious, he teams up with Christie, an experienced and tenacious litigator with an all-purpose enforcement toolkit.

Other recommended experts

Analytical and creative, FisherBroyles lawyer Brooks Bruneau can think around any trademark problem and get his clients to their desired destination cost effectively. Dispute resolution is his metier, but he is a great counsellor, too – particularly on trade dress matters. Trademark specialist Todd Denys of Porzio Bromberg & Newman has many desirable traits, including efficiency, cost sensitivity, experience and commerciality. Myriad foreign associates and brand owners look to capitalise on this combination, as well as his rock-solid pure legal work, and keep him on speed dial. Chiesa Shahinian & Giantomasi’s Peter Nussbaum gets rave reviews: “The trademark services and IP advice that we received from a more high-profile law firm paled in comparison to what we got from Peter, who is outstanding in terms of quality and responsiveness. He understands the needs of our organisation and knows how to yield the best protection while remaining mindful of our budget and keeping costs down. When we need counsel outside the United States, he connects us with excellent foreign attorneys, or engages them on our behalf. He is very approachable and supportive, looks out for our best interests and gives an all-round exceptional service.” Other references contain similar material; that he is “the best of the best” seems to be the consensus. Frank Politano has nearly four decades of IP transactions experience and is recommended as a brand licensing expert. He works out of the Newark office of K&L Gates.