United States: Nevada


Brownstein Hyatt Farber Schreck LLP

In Nevada, Brownstein Hyatt Farber Schreck has a sterling reputation in the gaming law area, but also maintains a vibrant trademark practice. Its local specialists have a sophisticated ability to manage large branding projects, protect and enhance global portfolios and see major infringement cases through to a successful close. One of the top names on the roster is Erin Lewis Grolle, an extremely well-rounded trademark practitioner and maestro in the casino and gaming sector. She serves as IP counsel to the Las Vegas Convention & Visitors Authority, protecting, enforcing and licensing highly valuable IP assets including the ‘What Happens in Vegas, Stays in Vegas’ brand. Another notable client is Red Rock Resorts, which she recently guided through a complete rebrand of the Palms Casino Resort. “Easy to work with, Erin proactively looks for solutions rather than fuelling disputes, which makes her a highly efficient and cost-effective attorney.” She is joined in the WTR 1000 by Matthew Francis and Peter Ajemian, each of whom brings his own flavour to the mix. Francis’s abundant prosecution, litigation and transactional experience heightens the strategic value of his advice. He doesn’t blink in the spotlight and recently resolved a headline-grabbing case against a major media company. Ajemian is a trusted confidant to many in the music and entertainment field; an accomplished musician himself, he can see things through clients’ eyes.

Dickinson Wright 

Dickinson Wright’s trademark experts understand business and think like in-house counsel, enabling them to build a rapport with those they represent. They get amped up about their clients’ passions and appreciate when things get urgent; their service is highly personal and attentive as a result. The embodiment of this modus operandi is Jennifer Ko Craft, a dextrous trademark prosecutor and enforcer – and licensing ace – who previously served as associate general counsel for Agassi Enterprises and Alliance Sports Management. “Jennifer consistently provides direct, concise and well-considered advice, and has a great knack for designing innovative and pragmatic filing strategies and approaches for overcoming difficult rejections.” In addition to more traditional brand owners, she acts for a colourful catalogue of celebrities, sports stars and entertainers; across the board, she “makes clients feel special and ensures that everything she does meets the highest standard of quality”. For litigious engagements, meanwhile, John Krieger is a sure bet. He also knows his way around the sports and entertainment fields and has an excellent hit rate in trademark, trade dress, copyright and counterfeiting cases.

Greenberg Traurig LLP

Greenberg Traurig’s highly functioning global trademark and brand management group is hailed for its pragmatic, efficient problem-solving approach and sensitivity to costs. The team’s lawyers arm themselves with relevant concept knowledge in their industries of focus, helping them to lay solid foundations for strong brands. Building and maintaining this expertise is one of the most exciting parts of the practice for Lauri Thompson, who understands the gaming, resort and entertainment – as well as software – fields extremely well; she also relishes targeting clients’ IP investments in highly strategic ways to maximise their value. Founding shareholder of the Las Vegas office Mark Tratos is cut from the same cloth and has won a loyal coterie of casino, hotel and artistic followers. Blending deep marketing and advertising know-how into the practice, Edward Chansky is a major local asset for the firm.

Lewis Roca Rothgerber Christie LLP 

An Am Law 100 firm with an incredibly robust IP practice encompassing all facets of trademark protection, management and enforcement, Lewis Roca Rothgerber Christie is a popular pick among brand-rich companies. A key member of its 40-strong group is Michael J McCue, who anchors the group in Las Vegas. Incredibly effective in a lead outside IP counsel role and as a litigator, McCue delivers insightful advice and great results for the likes of MGM Resorts International, whose MGM, BELLAGIO and ARIA marks he safeguards globally; and Visa, which he recently represented in a $600 million lawsuit involving use of the VISA BLACK CARD mark.